Embracing Automation across the Content Supply Chain

The formula for success in the Media & Entertainment (M&E) industry is evolving drastically. Key levers now include introducing more variable costs by enhancing efficiencies, engaging fewer employees to manage the content supply chain and developing greater scale and speed. However, in reality, multiple on premise, non-scalable, media asset management (MAM) systems across different divisions, departments and locations within an organization continue to exist.

Have you ever thought about the high TCO (Total Cost of Ownership) within traditional MAM (media asset management) investments – especially costs beyond upfront capex investment – maintaining and managing these stand alone applications, upgrade costs, system & software support costs, hosting, help desk, subject matter experts to manage and administer etc. And if you operate content in more than one site, chances are that there is duplication in MAM investments across these sites. With all of these, TCO reduction is increasingly becoming only a remote possibility.

While TCO is a key consideration, the most powerful weapon in the margin war is really the Total Cost of Operations (TCOP) and hence it deserves a much closer scrutiny today. Businesses should expect more from their MAM investments – more control, more speed, better quality, and much lower TCO and TCOP.

A deep dive into this divulges that on an average, the application itself makes up only about 15% of your total costs. The remaining 30% of the costs, come from maintaining and managing the application. And about 55% is the cost of running the operations and service delivery using the application. Reducing TCOP is therefore critical for enterprises, especially those who use multiple on premise, non-scalable, MAM systems across different divisions, departments and locations.

At Prime Focus Technologies (PFT), we believe that cost savings of 30-40% or more can be achieved by managing the operations efficiently across the supply chain. This has a lasting effect on the TCOP. Every solution we create, every product we conceive, is designed to reduce costs, in sync with the concept of TCOP in M&E operations.

We believe, you can get more from technology. We believe you can Be MORE.

At NAB 2017, we will be showcasing our revolutionary flagship product, CLEARTM, the world’s first and most proven Hybrid Cloud-enabled Media ERP Suite that automates the content supply chain. CLEAR has undergone many updates and is now loaded with brand new features in each of its modules:

  • Cloud MAM: ONE MAM for the Enterprise across geographies, departments and businesses
  • Broadcast Cloud: ONE software for Broadcast – from Creation to Transformation, Distribution and Exhibition
  • DAX® Production Cloud: ONE Software for Dailies and Post Workflows
  • Operations Cloud: ONE software to manage Content Store, Processing and Delivery of content

Meet us at booth # SL9605 and we'll tell you how CLEAR can help lower your TCOP, drive creative enablement, enhance efficiencies and help realize new monetization opportunities.

Get more from technology. Be MORE.

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