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International Home Entertainment Division of major Hollywood Studio saves USD 3 million per annum with Prime Focus Technologies

Launches three times more number of titles in 60 countries with Prime Focus DAM Service

Managing a Content Launch event in one city can get challenging by itself, with the all the packaging, advertising, PR and logistics involved. But managing such a process globally, with over sixty distributors, can get overwhelming. This was becoming a routine for our client, the International Home Video division of a leading studio. The increase in the number of titles and licensees with each passing year meant bigger problems and a requirement for bigger teams in Burbank and around the world.

In the preparation cycle, the logistics of shipping TV Spots, printed packaging and promotional artwork for creative approvals, and shipping final artwork for production meant long lead times, errors, recall and wasteful expenditure. This meant bigger co-ordination teams, more shipping, more spend in production and delays in product launches. Delays meant fewer launches and missed opportunities.

Three years ago, we engaged with the client, offering a hosted Digital Asset Management service which connected the studio, marketing and operations staff globally, the creative agencies, licensees in the various territories, printers and post-production houses. Enterprise class workflows, a central archive of global assets for in excess of 1000 users, and collaboration in the eco-system spanning sixty countries has meant increased productivity and savings in operational cost. Today our client publishes three times more titles than before with USD 3 million in annual savings on the operational expenses. By enabling remote QC services on the artwork, our client saves millions more by avoiding expensive recalls.

Less print, less shipping and less tape means faster to market and savings in cost – surely something which would benefit anyone.

Prime Focus Technologies enhances its file based media delivery and fulfillment capabilities

PFT partners with SmartJog to become exclusive SmartExpress service provider in India

Prime Focus Technologies (PFT), a Prime Focus Group Company is proud to announce that it has partnered with SmartJog to offer its clients a secure and fast digital delivery platform for entertainment content without the hassle of physical shipping and custom delays. Leveraging SmartJog’s footprint in 65 countries, PFT offers a fully managed distribution and file transfer platform for the secure, fast, and reliable digital delivery of content.

The file agnostic platform enables Prime Focus to be connected to a network of over 600 companies worldwide and to all the US studio lots, and PFT’s clients can now digitally deliver any media, any size, to anywhere across their secure network.

Prime Focus is also positioned as SmartJog’s partner facility in Mumbai to fulfill SmartExpress orders across India. SmartExpress is a unique service aimed at getting last-minute content to a location quickly and cost-effectively, making it possible for the end user to receive tapes or DVDs in a timely fashion. Prime Focus is already processing SmartExpress orders.
“Prime Focus Technologies is at the leading edge of digital technology and SmartJog is a natural partner to help the movement of media to and from India,” said Ramki Sankaranarayanan, President and CEO of Prime Focus Technologies. “With the ability to seamlessly send and receive content via SmartJog, our clients will benefit tremendously from this new workflow as they will have their content without the normal hassles and delays.”

With most US studios now having an interest in India, examples of tapeless applications for Prime Focus are numerous, including time-critical DI elements and VFX shots being transferred between facilities or sent back to the US client for review and approval.

“SmartJog is truly excited that Prime Focus Technologies is using our service and technologies to provide efficiency to their current workflows,” says Christiane Ducasse, Director of Sales at SmartJog.”

US based Post Logic Studios, a division of Prime Focus, is also connected to the SmartJog network and is currently using the service for sharing files and information with its Indian parent company.