Press Releases


Launching CLEAR Hybrid Cloud enabled solution for streamlining production process at NAB Show 2013

March 14, 2013

Launching CLEAR™ Hybrid Cloud enabled solution for streamlining production process at NAB Show 2013

Booth #8506–South Lower Hall – Las Vegas Convention Center

World’s most established Hybrid Cloud technology platform intends to transform content, workflow and project management activities related to production process

Prime Focus Technologies, the technology arm of Prime Focus, the global leader in media and entertainment industry services, today announced its plans for the NAB Show 2013 in Las Vegas, highlighting how the organization is bringing the best of its CLEARTM Hybrid Cloud technology platform and digital content services in to new enterprise digitization opportunity – multi-platform content production (TV, feature film and digital media).

Created at the company’s R&D centre in Bangalore, PFT’s new solution aims to bring the production process on to a single digital platform, transforming the very manner in which producers interact with their content, partners and vendors. “As the technology evolves and businesses transition to the ‘new normal’, PFT continues to invest heavily in its R&D to provide solutions to its customers that put them ahead of the technology evolution curve,” says Ramki Sankaranarayanan, Founder, President and CEO, Prime Focus Technologies.

He further adds “Currently, CLEAR™ is managing more than 250,000 hours of content for the broadcast industry. Our 200 R&D employees have now brought alive the latest innovation from the PFT stable –a fully integrated content, workflow and project management solution that addresses the customer’s production process, enabled by our Hybrid Cloud technology platform. It will allow content producers to leverage digital technologies, and gain control over the production process, thereby leading to a considerable reduction in cost, and greater efficiencies.

Set up in 2008, the company’s R&D centre develops the CLEAR™ Hybrid Cloud enabled enterprise digitization platform. PFT’s focus areas include multi-platform content operations, enterprise digitization, mobility, contextual advertizing, cloud editing and content analytics. PFT aspires to be the unified content hub for media firms leveraging its global technology infrastructure. Since its launch major functionalities and features like cloud editing, iPAD access, HTML5 player, and B2B sales and fulfillment portal have been added to the current solution at the same time developing new solutions ground-up for clients.

For content producers, the content has become digital today but the supply chain is still offline, posing challenges to unlocking inherent efficiencies. PFT’s new solution aims to bring the production process on to a single digital platform transforming the very manner in which producers would interact with their content, partners and vendors.

“Going beyond the realm of basic Review and Approval, PFT’s CLEARTM Hybrid Cloud enabled technology solution will revolutionize the production process be itacquisition, editorial, visual effects, archiving, versioning and distribution”, explains Ramki.

Prime Focus Technologies’ award winning Hybrid Cloud technology enabled enterprise digitization platform CLEAR™ and digital content services help broadcasters, studios, advertisers, sports bodies, news agencies, government or service providers, drive creative enablement, enhance ecosystem efficiency & sustainability, reduce cost and realize new monetization opportunities.PFT works with major content owners like News Corporation owned STAR TV network, Eros International, SONY Music, Viacom 18, SONY MSM, BCCI, Indian Premiere League, Hindustan Unilever Limited, The Associated Press, A & E TV Network, Netflix, Schawk!, and WPP.

PFT’s mission has always been to help clients manage their business of content better by putting technology and services to work together. PFT’s solution development strategy is aligned to addressing critical media & entertainment organization goals likehow to reach a wider audience, how to enhance agility of the business and grow faster, ensure technology costs are linked to outcomesand finding new ways to earn more revenue, drive efficiencies, reduce cycle time and conserve cash.

PFT’s NAB Show 2013 showcase includes:

  • FIRST LOOK: CLEARTM for Production
  • SUCCESS STORIES: CLEARTM for Broadcast

 

Ganesh Sankaran, Co-founder and Chief Operating Officer, Prime Focus Technologies has also been invited to speak at the Cloud Computing Conference presented by DCIA (Distributed Computing Industry Association) as part of the NAB Show 2013. Ganesh will share his ideas and insights around ‘Enterprise Digitization in Broadcast Networks using Hybrid Cloud platforms’.

Stay tuned for major announcements on client wins, partnerships and acquisitions on April 08, 2013.

Prime Focus Technologies will be located at booth #8506 in the South Lower Hall of the Las Vegas Convention Center.

Media attendees are invited to reach the media contact below to book slots and meet PFT representatives for more details and insights on how CLEARTM is transforming the way the business of content is being managed.

About Prime Focus Technologies

Prime Focus Technologies (PFT) is the technology arm of Prime Focus, the global leader in media and entertainment industry services. PFT brings together a unique blend of Media and IT skills backed by a deep understanding of the global media and entertainment industry.

CLEAR™, our award-winning Hybrid Cloud technology enabled enterprise digitization platform and digital content services help broadcasters, studios, advertisers, sports bodies, news agencies, the government and service providers drive creative enablement, enhance ecosystem efficiencies & sustainability, reduce cost and realize new monetization opportunities.

PFT works with major content owners like News Corporation-owned STAR TV, EROS International, SONY Music, Viacom 18, SONY MSM, BCCI (Board of Control for Cricket in India), IPL (Indian Premiere League), Hindustan Unilever Limited, The Associated Press, A & E TV Network, Netflix, Schawk! and WPP.

Prime Focus’ worldwide network of studios and WorldSourcing® model supported by a Global Digital Pipeline allows PFT to offer customers transformational solutions that help them manage their business of content better.

Prime Focus Limited is listed on the NSE and BSE in India. 
For more information visit: www.primefocustechnologies.com 
CLEAR and WorldSourcing are registered trademarks of Prime Focus Technologies. All other trademarks acknowledged.

Description: http://cts.businesswire.com/ct/CT?id=bwnews&sty=20121220006181r1&sid=9129&distro=ftpMedia Relations:

Jose Kunnappally
Head, Marketing and Communications
Prime Focus Limited
91 887 964 5359
jose.kunnappally@primefocusworld.com

Or

Annu Dwivedi
Genesis Burson-Marsteller for Prime Focus Limited 
91 982 002 4293

annu.dwivedi@bm.com

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