Press Releases


Next Generation of CLEAR Content Operations Platform at 2012 NAB Show

March 28, 2012

Prime Focus Technologies to Unveil Next Generation of CLEAR™ Content Operations Platform at 2012 NAB Show (Booth SL10805)

Los Angeles, March, 2012 – Since debuting its award-winning content operations platform, CLEAR™, for the first time in the United States at 2011 NAB Show, Prime Focus Technologies (PFT) has added to its client roster a series of industry-leading global organizations and completed major advancements to CLEAR that allow it to better meet the needs of broadcasters today. Designed to support global businesses that need to manage their entire content operations from a single interface, CLEAR now works with one of the world"s largest news syndicators that reaches more than half of the world"s population each day, The Associated Press, as well as News Corporation"s Star India, A&E and LaserNet. Prime Focus Technologies will be located at Booth SL10805 at 2012 NAB Show in Las Vegas from April 16-19.

CLEAR is a game-changer in the digitization of business content operations, having been designed to encourage cross-departmental collaboration, provide time and cost efficiencies, and unlock new revenue streams. Addressing the three key challenges faced by broadcasters – the transition to file-based workflows, the switch to HD broadcasting and delivery to multiple platforms – its operational model enables not only digitization of content but also digitized workflows in one integrated, enterprise-wide solution. This platform simultaneously increases the agility and profitability of an organization.

The Associated Press, the world"s largest news-gathering organization, chose CLEAR and its supporting services earlier this year to digitize, manage and monetize the most valuable content in its huge archive of priceless news footage. CLEAR is being used to create nearly four million new assets from 32,000 hours of film and video content in just 18 months, opening the archive to a new audience across a new set of platforms, and subsequently creating new revenue streams for the organization.

Similarly, News Corporation-owned Star India, which reaches 400 million people every week across India and more than 100 countries across the globe, is now deploying CLEAR to move its entire broadcast operations into the cloud, facilitate its transition to HD and to create an eco-system for the supply and delivery of content.

Supported by volume metrics and a full range of SLA driven services, CLEAR is managing over 150,000 hours of content for its clients in the entertainment and media industry: on a yearly basis, this includes the management of 40,500 new episodes of TV content; syndication and Video on Demand fulfillment of 5 million files; and subtitling services for over 10,500 hours of TV and Film content.

CLEAR"s innovative hybrid-cloud model has been further extended this year across Prime Focus Technologies" global network into South Africa through a strategic alliance with South African internet service provider, LaserNet.

Addressing the new needs of today"s broadcasters, CLEAR has been enhanced to include iPad integration, increased-functionality of dashboards, adaptive streaming, automated fulfillment and HTML5 integration. CLEAR"s iPad application lets users take advantage of the functionality of CLEAR on-the-go, including asset library access with advanced search, enabling the user to review assets, annotate, send for review and publish while away from their desk.

Additional broadcast-centric product enhancements include:

  • Customer-friendly dashboards and automation

    Automated concurrent high-speed content delivery to new media platforms allows broadcasters to leverage web and mobile for new revenues and additional promotion. User-role specific workflows, backed up by separate views of CLEAR for

    Programming, S&P, Operations, Traffic and OAP users, with custom notifications for each user role, provide further clarity and functionality.

  • New automated fulfillment system for syndication and delivery

    Users are able to schedule advance delivery of content by creating orders with delivery specifications, and to customize workflows through an order management system with customizable approval steps. Fulfilling prioritized delivery is the "workflow tracker", that dynamically allows users to change the priority of a fulfillment request.

  • Adaptive streaming

    An integrated technology that seamlessly throttles content quality based on the available network bandwidth, compensating for the latency in transmission. The highest quality is streamed to the user when network bandwidth is good, and quality is progressively lowered based on network latency, improving the user"s browsing experience.

  • An integrated HTML5 video player

    This player provides multiple features including frame accurate playback of video, support for dynamic subtitles and dynamic audio based language selection, allowing for seamless delivery of content.

For additional information, visit primefocustechnologies.com.

More Press Releases

Prime Focus Technologies Strengthens Leadership in North America to Support CLEARTM Media ERP & Cloud Media Services; Welcomes James Eccles & Chris Reynolds

November 14, 2017

Read More

Prime Focus Technologies CEO Wins 2017 Industry Innovator Award

November 10, 2017

Read More

Prime Focus Technologies Showcases Latest Enhancements to CLEARTM Media ERP at NAB New York 2017

October 18, 2017

Read More

Prime Focus Technologies Wins ‘Best of Show Award’ at IBC 2017

October 9, 2017

Read More

Media Statement

October 8, 2017

Read More

PBS Selects Prime Focus Technologies’ CLEARTM Media ERP Suite to Automate its Direct-to-NOC File-Based Delivery Process

September 26, 2017

Read More

Prime Focus Technologies’ CLEARTM Media ERP Solution Now DPP/AMWA Certified

September 11, 2017

Read More

Prime Focus Technologies Bolsters CLEARMedia ERP with Powerful Work Order Management; Showcases Latest Product Upgrades at IBC 2017

September 6, 2017

Read More

Statement from Prime Focus Technologies

August 15, 2017

Read More

Prime Focus Technologies Opens New Office in Sydney

July 3, 2017

Read More

Prime Focus Technologies Showcases Industry First Additions to CLEAR™ Media ERP at BroadcastAsia 2017

May 23, 2017

Read More

Prime Focus Technologies Signs Deal with Turner Latin America to Virtualize Content Operations across Supply Chain

May 4, 2017

Read More

Prime Focus Technologies launches ‘CREATE’, a Mobile App for end-to-end Production Management

April 25, 2017

Read More

Prime Focus Technologies Signs Deal with Complex Networks for Media Asset Management on Cloud

April 21, 2017

Read More

Prime Focus Technologies appoints Ken Gould as Vice President, Sales for North America region

April 20, 2017

Read More

Prime Focus Technologies expands leadership in North America; Welcomes Chris Ziemer as Senior Vice President, Strategic Accounts

April 20, 2017

Read More

Prime Focus Technologies to unveil industry first IMF Media Player at NAB 2017

April 7, 2017

Read More

Prime Focus Technologies Debuts DAX® Production Cloud at NAB 2017

March 30, 2017

Read More

Prime Focus Technologies Signs Deal with Tata Sky for Production of Creative Assets

February 13, 2017

Read More

PFT Canada to equip businesses with CLEARTM Media ERP Suite and Cloud Media Services; Hires Casper Mejer as head of business

February 8, 2017

Read More

Prime Focus Technologies’ Marketing Head T Shobhana wins Gold at Stevie® Awards for Women in Business

November 25, 2016

Read More

Prime Focus Technologies Honored With Four MarCom Awards for the second time in a row

November 10, 2016

Read More

Prime Focus Technologies Founder & CEO Honored at Digital Studio India Channel Awards 2016

November 9, 2016

Read More

Prime Focus Technologies secures Fourth Patent for DAX® with Digital Dailies®

September 26, 2016

Read More

Prime Focus Technologies wins TV Technology’s 'Best of Show Awards' at IBC 2016

September 15, 2016

Read More

Prime Focus Technologies Delivers 'Digital Next' Offerings for Viacom's VOOT

September 8, 2016

Read More

Prime Focus Technologies powers INsight TV, offering premium 4K/Ultra High Definition content

September 5, 2016

Read More

Prime Focus Technologies to unveil industry-first upgrades to CLEARTM Media ERP at IBC 2016

August 30, 2016

Read More

Prime Focus Technologies (PFT) secures investment from Ambit Pragma Private Equity

August 30, 2016

Read More

Prime Focus Technologies Honored with Two Awards at CMO Asia Awards

June 28, 2016

Read More

Prime Focus Technologies Salutes its PromaxBDA India Award Winners

June 13, 2016

Read More

Prime Focus Technologies Launches Industry-First Promo Versioning Automation Module for Adobe Premiere Pro CC

April 18, 2016

Read More

Prime Focus Technologies extends CLEARTM Operations Cloud to Amazon Web Services; Launches Amazon Optimizer to slash Amazon usage costs

April 14, 2016

Read More

Prime Focus Technologies signs a Media Asset Management deal with Global Eagle Entertainment

April 11, 2016

Read More

Prime Focus Technologies Unveils New Features for CLEAR™ Media ERP Suite and Key Upgrades to DAX at NAB 2016

April 7, 2016

Read More

Prime Focus Technologies Appoints COO Raghunath Mohanrao, Looks Toward International Growth

March 29, 2016

Read More

Prime Focus Technologies Expands Board Leadership, Adds Industry Veteran S.Devarajan

March 9, 2016

Read More

Prime Focus Technologies to Provide Cloud-Based Media Asset Management (MAM) to Cricket Australia

February 9, 2016

Read More

Prime Focus Technologies to Provide DAX® Production Solution to Miramax® for Worldwide Production

December 23, 2015

Read More

Prime Focus Technologies Honored With Two MarCom Awards for DIGITAL NEXT Campaign

November 2, 2015

Read More

Prime Focus Technologies (PFT) Provides Workflow Solutions to Emmy Award-Winners

September 23, 2015

Read More

Prime Focus Technologies secures another Patent for DAX® and Digital Dailies® Technology

September 15, 2015

Read More

Prime Focus Technologies Presents Industry’s First Fully Secure Screener Application

September 10, 2015

Read More

Prime Focus Technologies Equips Europe for DIGITAL NEXT Realities at IBC 2015

August 31, 2015

Read More

Prime Focus Technologies Secures SoC2 Certification

August 10, 2015

Read More

Prime Focus Technologies Earns Frost & Sullivan’s 2015 Global Growth Excellence Leadership Award

July 14, 2015

Read More

Prime Focus Technologies Announces International Association of Broadcasting Manufacturers Gold Membership

July 2, 2015

Read More

Prime Focus Technologies Joins Advisory Board for Media & Entertainment Services Alliance (MESA)

June 15, 2015

Read More

Prime Focus Technologies Signs Deal With HOOQ, A Joint Venture Between Singtel, Sony Pictures Television And Warner Bros. Entertainment For Over-The-Top Video in Asia

June 5, 2015

Read More

Prime Focus Technologies secures Apple iTunes Certification for direct content delivery

May 20, 2015

Read More

PFT expands leadership in North America to support CLEARTM Media ERP Suite and Cloud Media Services; Welcomes Baer and Beswick

April 14, 2015

Read More

PFT and deltatre announce 'End to End Live Sports OTT Platform'

April 13, 2015

Read More

RSG Media & Prime Focus Technologies Join Forces to Streamline the Digital Supply Chain to Enable Content Monetization and Delivery

March 31, 2015

Read More

Prime Focus Technologies Helps Businesses Get Ready for DIGITAL NEXT Realities at the 2015 NAB Show

March 23, 2015

Read More

Prime Focus Technologies boosts post Production offerings, hires Robert Morlano as Senior Vice President

March 17, 2015

Read More

Prime Focus Provides post Production for 4K reality series in 60 P

January 27, 2015

Read More

Prime Focus Technologies(PFT) salutes its Golden Globe Winners

January 22, 2015

Read More

Prime Focus Technologies Welcomes Rick Crosta as new Vice President of Sales

January 7, 2015

Read More

Prime Focus Technologies appoints Ryan Waldron-Leigh as VP Pre-Sales for Europe, Middle East and Africa

December 19, 2014

Read More

Crown Media Signs deal with Prime Focus Technologies (pft) for Cloud Based content management

October 7, 2014

Read More

Prime Focus launches CSR arm Naresh Malhotra Foundation

October 2, 2014

Read More

CLEAR Media ERP Suite on the Cloud to unveil 'industry first' features at IBC 2014

September 12, 2014

Read More

Prime Focus Technologies to showcase ‘Journey to the Cloud’ at IBC 2014

September 8, 2014

Read More

Prime Focus Technologies to expand in Bengaluru

August 20, 2014

Read More

Prime Focus Technologies' CLEAR™ positioned as an 'Exemplar' on the NASSCOM Product Excellence Matrix

August 2, 2014

Read More

FX Networks signs deal with Prime Focus Technologies (PFT)

July 9, 2014

Read More

India’s Broadcast Audience Research Council (BARC) Selects Prime Focus Technologies (PFT) For Play-out Monitoring Service

June 2, 2014

Read More

Prime Focus Technologies (PFT) to launch globally proven CLEAR Media ERP in SE Asia market at Broadcast Asia 2014

May 30, 2014

Read More

Prime Focus Technologies receives ISO 27001 certification

May 27, 2014

Read More

Prime Focus Technologies-restored Associated Press Archive Digitization wins FOCAL International Award 2014

May 1, 2014

Read More

Prime Focus Technologies (PFT) raises ~Rs. 45 crore through optionally convertible debentures (OCDs) to retire debt and sustain growth momentum

April 8, 2014

Read More

Prime Focus Technologies Completes Acquisition of DAX

April 7, 2014

Read More

PFT to showcase CLEAR Media ERP at NABSHOW 2014

March 24, 2014

Read More

Prime Focus Technologies (PFT) to acquire DAX

March 11, 2014

Read More

Prime Focus Technologies wins EMC Transformers Award 2013

November 21, 2013

Read More

Prime Focus Technologies bags the Aegis Graham Bell Awards 2013 for Innovation in Cloud-based Solutions

November 9, 2013

Read More

Prime Focus Technologies launches the world’s largest Digital Media Services Cloud

November 6, 2013

Read More

Prime Focus Technologies to celebrate the success of CLEAR Media ERP at IBC 2013

September 14, 2013

Read More

PFT partners with RSG Media to offer Cloud-based Content Supply Chain Management Solution

September 13, 2013

Read More

PFT to showcase CLEAR Media Cloud at Mediatech Africa

July 10, 2013

Read More

PFT Co-Founder and COO, Ganesh Sankaran to present at FOCUS 2013

April 30, 2013

Read More

Deltatre and Prime Focus Technologies announce partnership agreement

April 9, 2013

Read More

Launching CLEAR Hybrid Cloud enabled solution for streamlining production process at NAB Show 2013

March 14, 2013

Read More

PFT’s CLEAR Hybrid Cloud platform recognized as CIO CHOICE 2013.

January 12, 2013

Read More

Prime Focus to sponsor 64th Technology & Engineering Achievement Emmy® Awards

January 7, 2013

Read More

PFT Co-Founder & COO Ganesh Sankaran to present at BES Expo 2013

January 4, 2013

Read More

PFT lands major media processing services deal with prestigious Hollywood Studio

October 31, 2012

Read More

Ramki Sankaranarayanan at CII India 'The Big Picture' Summit

October 16, 2012

Read More

Maa TV to digitize entire broadcast operations with CLEAR hybrid cloud platform from PFT

September 7, 2012

Read More

PFT to unveil next generation of CLEAR; ‘Enterprise Digitization Begins Here’ at IBC2012 (stand 7.D20)

September 6, 2012

Read More

PFT extends its Content Localization offering with new Language Dubbing Services

May 29, 2012

Read More

PFT signs up with Entertainment Identifier Registry

April 2, 2012

Read More

Prime Focus Technologies preferred supplier for BFI

February 9, 2012

Read More

Prime Focus Broadcast Hub to Transform Kolkata Media and Entertainment Market

December 9, 2011

Read More

CLEAR to exhibit at 8th annual Henry Stewart DAM Conference

November 10, 2011

Read More

PFT's CLEAR named 'Best of IBC2010'

September 30, 2011

Read More

Prime Focus Technologies President/CEO to speak at ESCA

September 22, 2011

Read More

Prime Focus Technologies launches CLEAR App

September 6, 2011

Read More

PFT appoints Ganesh Sankaran as COO

August 20, 2011

Read More

CLEAR developments at IBC

July 27, 2011

Read More

Prime Focus Technologies Launches Domain Centric Cloud

July 21, 2011

Read More

Ramki Sankaranarayanan appointed CEO Prime Focus India

April 26, 2011

Read More

Eros International invests in CLEAR platform

April 14, 2011

Read More

Sony Music India Fine Tunes its Video Operations by Moving to the Cloud

April 11, 2011

Read More

News Corporation's Star TV partners with Prime Focus

April 7, 2011

Read More

CLEAR at NAB 2011 Overview

April 6, 2011

Read More

PFT connects Indian broadcasters with new service

April 5, 2011

Read More

Movietone Archive brought online by PFT

April 1, 2011

Read More

Hollywood Studio saves $3m pa with PFT

March 31, 2011

Read More

PFT partners with Smartjog

March 30, 2011

Read More

CLEAR Tapeless Delivery

February 1, 2011

Read More

PFT showcases CLEAR at IBC 2010

August 30, 2010

Read More

CLEAR Live powers IPL content for new media

May 19, 2010

Read More

PFT to showcase CLEAR at BES Expo 2010

January 31, 2010

Read More