Press Releases


PFT and deltatre announce 'End to End Live Sports OTT Platform'

April 13, 2015

Data. Live. On-demand.
Powering addictive, immersive sports viewing experience.

Prime Focus Technologies (PFT), the technology subsidiary of Prime Focus, and deltatre, the global sports media service provider are proud to announce their collaborative work providing an end to end live sports OTT platform that will be showcased at this year’s NAB in Las Vegas.

The joint offering is fine tuned to providing an addictive and immersive sports viewing experience for their customers looking for proven live sports solutions. Based on deltatre’s powerful integrated video application Diva, and PFT’s Media ERP Suite, CLEAR™, they are structured to address the needs of both broadcast and digital entities. The entire solution framework is designed to exploit the most important aspect of live sport monetisation; driving consumer engagement, which is achieved through facilitating the union of data and video. This also captures the essential elements to enable creative storytelling and near-real-time publishing of the same content, to consumer engagement platforms. All this is achievable in one integrated solution.

The solution includes preparation (live ingest, transcode), data infusion (merge live logging data from external sources), storytelling (anyone from anywhere can prepare VOD on the fly; live), publish (publish to CMS) and engagement (consumer experience on the player) covering the entire content supply chain for live sports.

Carlo De Marchis, deltatre’s Chief Product Officer said “deltatre are pleased to partner with Prime Focus Technologies on creating solutions together that drive consumer engagement in sports broadcast; something high on the agenda of our clients. We look forward to the next phase of development in exploring potential entertainment offerings and capitalising on PFT’s expertise in this area’.

“A host of monetization opportunities are now opened up by this integration for our customers” said Surendra Kancherla, Vice President, Product Management at Prime Focus Technologies. “This joint offering facilitates real-time VoD publish right from the production stage itself. This is more relevant for the rights holders and sports administrators in the context of the rights windows that has opened up beyond Live. What we are jointly facilitating is truly a sales enabler!”

The biggest business values clients can benefit from by using the solution are shorter lead times to monetisation, brand reinforcement, increased creative freedom and the ability to provide an engaged and immersive sports viewing experience.

To find out more, and to see a demo of the solution visit PFT’s booth at NAB #SL9605, or email info@primefocustechnologies.com for more information.

About deltatre and Diva
There is a way to make sport events come to life for audiences everywhere. Using innovative technology, creativity and total commitment, the people at deltatre do exactly that. Today, the greatest sport events on earth are more immersive, collaborative, and inclusive thanks to our cutting edge technologies. Sport fans become an active part of the event, connecting socially and sharing their passion, wherever they are. By harnessing our experience, technical skills and passion for sport, we help keep our clients one step ahead.

deltatre’s Diva video player is the most powerful digital application in sport. Diva transforms the way users consume video online and on mobile devices, using ground breaking technology which adds new levels of interactivity. Diva synchronises real-time data and video streaming, encouraging fans to amplify their viewing experience, with stats, live updates and social media streams enhancing the video package.

About Prime Focus Technologies
Prime Focus Technologies (PFT) is the technology subsidiary of Prime Focus, the global leader in media and entertainment industry services. CLEAR™, their award-winning Hybrid Cloud technology-enabled Media ERP Suite and Cloud Media Services help broadcasters, studios, brands, sports and digital organizations drive creative enablement, enhance ecosystem efficiencies and sustainability, reduce cost and realize new monetization opportunities.

In April 2014, PFT acquired DAX, the creators of the Primetime Emmy® Award winning Digital Dailies®. Prime Focus is listed on the NSE and BSE in India.

For more information about PFT, visit primefocustechnologies.com

For more information on these solutions or other products, please contact Rachel Tilley from Commercial and Marketing at Rachel.Tilley@deltatre.com, Deltatre and T Shobhana, Global Head, Marketing and Communications at t.shobhana@primefocus.com, Prime Focus Technologies

More Press Releases

Prime Focus Technologies Strengthens Leadership in North America to Support CLEARTM Media ERP & Cloud Media Services; Welcomes James Eccles & Chris Reynolds

November 14, 2017

Read More

Prime Focus Technologies CEO Wins 2017 Industry Innovator Award

November 10, 2017

Read More

Prime Focus Technologies Showcases Latest Enhancements to CLEARTM Media ERP at NAB New York 2017

October 18, 2017

Read More

Prime Focus Technologies Wins ‘Best of Show Award’ at IBC 2017

October 9, 2017

Read More

Media Statement

October 8, 2017

Read More

PBS Selects Prime Focus Technologies’ CLEARTM Media ERP Suite to Automate its Direct-to-NOC File-Based Delivery Process

September 26, 2017

Read More

Prime Focus Technologies’ CLEARTM Media ERP Solution Now DPP/AMWA Certified

September 11, 2017

Read More

Prime Focus Technologies Bolsters CLEARMedia ERP with Powerful Work Order Management; Showcases Latest Product Upgrades at IBC 2017

September 6, 2017

Read More

Statement from Prime Focus Technologies

August 15, 2017

Read More

Prime Focus Technologies Opens New Office in Sydney

July 3, 2017

Read More

Prime Focus Technologies Showcases Industry First Additions to CLEAR™ Media ERP at BroadcastAsia 2017

May 23, 2017

Read More

Prime Focus Technologies Signs Deal with Turner Latin America to Virtualize Content Operations across Supply Chain

May 4, 2017

Read More

Prime Focus Technologies launches ‘CREATE’, a Mobile App for end-to-end Production Management

April 25, 2017

Read More

Prime Focus Technologies Signs Deal with Complex Networks for Media Asset Management on Cloud

April 21, 2017

Read More

Prime Focus Technologies appoints Ken Gould as Vice President, Sales for North America region

April 20, 2017

Read More

Prime Focus Technologies expands leadership in North America; Welcomes Chris Ziemer as Senior Vice President, Strategic Accounts

April 20, 2017

Read More

Prime Focus Technologies to unveil industry first IMF Media Player at NAB 2017

April 7, 2017

Read More

Prime Focus Technologies Debuts DAX® Production Cloud at NAB 2017

March 30, 2017

Read More

Prime Focus Technologies Signs Deal with Tata Sky for Production of Creative Assets

February 13, 2017

Read More

PFT Canada to equip businesses with CLEARTM Media ERP Suite and Cloud Media Services; Hires Casper Mejer as head of business

February 8, 2017

Read More

Prime Focus Technologies’ Marketing Head T Shobhana wins Gold at Stevie® Awards for Women in Business

November 25, 2016

Read More

Prime Focus Technologies Honored With Four MarCom Awards for the second time in a row

November 10, 2016

Read More

Prime Focus Technologies Founder & CEO Honored at Digital Studio India Channel Awards 2016

November 9, 2016

Read More

Prime Focus Technologies secures Fourth Patent for DAX® with Digital Dailies®

September 26, 2016

Read More

Prime Focus Technologies wins TV Technology’s 'Best of Show Awards' at IBC 2016

September 15, 2016

Read More

Prime Focus Technologies Delivers 'Digital Next' Offerings for Viacom's VOOT

September 8, 2016

Read More

Prime Focus Technologies powers INsight TV, offering premium 4K/Ultra High Definition content

September 5, 2016

Read More

Prime Focus Technologies to unveil industry-first upgrades to CLEARTM Media ERP at IBC 2016

August 30, 2016

Read More

Prime Focus Technologies (PFT) secures investment from Ambit Pragma Private Equity

August 30, 2016

Read More

Prime Focus Technologies Honored with Two Awards at CMO Asia Awards

June 28, 2016

Read More

Prime Focus Technologies Salutes its PromaxBDA India Award Winners

June 13, 2016

Read More

Prime Focus Technologies Launches Industry-First Promo Versioning Automation Module for Adobe Premiere Pro CC

April 18, 2016

Read More

Prime Focus Technologies extends CLEARTM Operations Cloud to Amazon Web Services; Launches Amazon Optimizer to slash Amazon usage costs

April 14, 2016

Read More

Prime Focus Technologies signs a Media Asset Management deal with Global Eagle Entertainment

April 11, 2016

Read More

Prime Focus Technologies Unveils New Features for CLEAR™ Media ERP Suite and Key Upgrades to DAX at NAB 2016

April 7, 2016

Read More

Prime Focus Technologies Appoints COO Raghunath Mohanrao, Looks Toward International Growth

March 29, 2016

Read More

Prime Focus Technologies Expands Board Leadership, Adds Industry Veteran S.Devarajan

March 9, 2016

Read More

Prime Focus Technologies to Provide Cloud-Based Media Asset Management (MAM) to Cricket Australia

February 9, 2016

Read More

Prime Focus Technologies to Provide DAX® Production Solution to Miramax® for Worldwide Production

December 23, 2015

Read More

Prime Focus Technologies Honored With Two MarCom Awards for DIGITAL NEXT Campaign

November 2, 2015

Read More

Prime Focus Technologies (PFT) Provides Workflow Solutions to Emmy Award-Winners

September 23, 2015

Read More

Prime Focus Technologies secures another Patent for DAX® and Digital Dailies® Technology

September 15, 2015

Read More

Prime Focus Technologies Presents Industry’s First Fully Secure Screener Application

September 10, 2015

Read More

Prime Focus Technologies Equips Europe for DIGITAL NEXT Realities at IBC 2015

August 31, 2015

Read More

Prime Focus Technologies Secures SoC2 Certification

August 10, 2015

Read More

Prime Focus Technologies Earns Frost & Sullivan’s 2015 Global Growth Excellence Leadership Award

July 14, 2015

Read More

Prime Focus Technologies Announces International Association of Broadcasting Manufacturers Gold Membership

July 2, 2015

Read More

Prime Focus Technologies Joins Advisory Board for Media & Entertainment Services Alliance (MESA)

June 15, 2015

Read More

Prime Focus Technologies Signs Deal With HOOQ, A Joint Venture Between Singtel, Sony Pictures Television And Warner Bros. Entertainment For Over-The-Top Video in Asia

June 5, 2015

Read More

Prime Focus Technologies secures Apple iTunes Certification for direct content delivery

May 20, 2015

Read More

PFT expands leadership in North America to support CLEARTM Media ERP Suite and Cloud Media Services; Welcomes Baer and Beswick

April 14, 2015

Read More

RSG Media & Prime Focus Technologies Join Forces to Streamline the Digital Supply Chain to Enable Content Monetization and Delivery

March 31, 2015

Read More

Prime Focus Technologies Helps Businesses Get Ready for DIGITAL NEXT Realities at the 2015 NAB Show

March 23, 2015

Read More

Prime Focus Technologies boosts post Production offerings, hires Robert Morlano as Senior Vice President

March 17, 2015

Read More

Prime Focus Provides post Production for 4K reality series in 60 P

January 27, 2015

Read More

Prime Focus Technologies(PFT) salutes its Golden Globe Winners

January 22, 2015

Read More

Prime Focus Technologies Welcomes Rick Crosta as new Vice President of Sales

January 7, 2015

Read More

Prime Focus Technologies appoints Ryan Waldron-Leigh as VP Pre-Sales for Europe, Middle East and Africa

December 19, 2014

Read More

Crown Media Signs deal with Prime Focus Technologies (pft) for Cloud Based content management

October 7, 2014

Read More

Prime Focus launches CSR arm Naresh Malhotra Foundation

October 2, 2014

Read More

CLEAR Media ERP Suite on the Cloud to unveil 'industry first' features at IBC 2014

September 12, 2014

Read More

Prime Focus Technologies to showcase ‘Journey to the Cloud’ at IBC 2014

September 8, 2014

Read More

Prime Focus Technologies to expand in Bengaluru

August 20, 2014

Read More

Prime Focus Technologies' CLEAR™ positioned as an 'Exemplar' on the NASSCOM Product Excellence Matrix

August 2, 2014

Read More

FX Networks signs deal with Prime Focus Technologies (PFT)

July 9, 2014

Read More

India’s Broadcast Audience Research Council (BARC) Selects Prime Focus Technologies (PFT) For Play-out Monitoring Service

June 2, 2014

Read More

Prime Focus Technologies (PFT) to launch globally proven CLEAR Media ERP in SE Asia market at Broadcast Asia 2014

May 30, 2014

Read More

Prime Focus Technologies receives ISO 27001 certification

May 27, 2014

Read More

Prime Focus Technologies-restored Associated Press Archive Digitization wins FOCAL International Award 2014

May 1, 2014

Read More

Prime Focus Technologies (PFT) raises ~Rs. 45 crore through optionally convertible debentures (OCDs) to retire debt and sustain growth momentum

April 8, 2014

Read More

Prime Focus Technologies Completes Acquisition of DAX

April 7, 2014

Read More

PFT to showcase CLEAR Media ERP at NABSHOW 2014

March 24, 2014

Read More

Prime Focus Technologies (PFT) to acquire DAX

March 11, 2014

Read More

Prime Focus Technologies wins EMC Transformers Award 2013

November 21, 2013

Read More

Prime Focus Technologies bags the Aegis Graham Bell Awards 2013 for Innovation in Cloud-based Solutions

November 9, 2013

Read More

Prime Focus Technologies launches the world’s largest Digital Media Services Cloud

November 6, 2013

Read More

Prime Focus Technologies to celebrate the success of CLEAR Media ERP at IBC 2013

September 14, 2013

Read More

PFT partners with RSG Media to offer Cloud-based Content Supply Chain Management Solution

September 13, 2013

Read More

PFT to showcase CLEAR Media Cloud at Mediatech Africa

July 10, 2013

Read More

PFT Co-Founder and COO, Ganesh Sankaran to present at FOCUS 2013

April 30, 2013

Read More

Deltatre and Prime Focus Technologies announce partnership agreement

April 9, 2013

Read More

Launching CLEAR Hybrid Cloud enabled solution for streamlining production process at NAB Show 2013

March 14, 2013

Read More

PFT’s CLEAR Hybrid Cloud platform recognized as CIO CHOICE 2013.

January 12, 2013

Read More

Prime Focus to sponsor 64th Technology & Engineering Achievement Emmy® Awards

January 7, 2013

Read More

PFT Co-Founder & COO Ganesh Sankaran to present at BES Expo 2013

January 4, 2013

Read More

PFT lands major media processing services deal with prestigious Hollywood Studio

October 31, 2012

Read More

Ramki Sankaranarayanan at CII India 'The Big Picture' Summit

October 16, 2012

Read More

Maa TV to digitize entire broadcast operations with CLEAR hybrid cloud platform from PFT

September 7, 2012

Read More

PFT to unveil next generation of CLEAR; ‘Enterprise Digitization Begins Here’ at IBC2012 (stand 7.D20)

September 6, 2012

Read More

PFT extends its Content Localization offering with new Language Dubbing Services

May 29, 2012

Read More

PFT signs up with Entertainment Identifier Registry

April 2, 2012

Read More

Next Generation of CLEAR Content Operations Platform at 2012 NAB Show

March 28, 2012

Read More

Prime Focus Technologies preferred supplier for BFI

February 9, 2012

Read More

Prime Focus Broadcast Hub to Transform Kolkata Media and Entertainment Market

December 9, 2011

Read More

CLEAR to exhibit at 8th annual Henry Stewart DAM Conference

November 10, 2011

Read More

PFT's CLEAR named 'Best of IBC2010'

September 30, 2011

Read More

Prime Focus Technologies President/CEO to speak at ESCA

September 22, 2011

Read More

Prime Focus Technologies launches CLEAR App

September 6, 2011

Read More

PFT appoints Ganesh Sankaran as COO

August 20, 2011

Read More

CLEAR developments at IBC

July 27, 2011

Read More

Prime Focus Technologies Launches Domain Centric Cloud

July 21, 2011

Read More

Ramki Sankaranarayanan appointed CEO Prime Focus India

April 26, 2011

Read More

Eros International invests in CLEAR platform

April 14, 2011

Read More

Sony Music India Fine Tunes its Video Operations by Moving to the Cloud

April 11, 2011

Read More

News Corporation's Star TV partners with Prime Focus

April 7, 2011

Read More

CLEAR at NAB 2011 Overview

April 6, 2011

Read More

PFT connects Indian broadcasters with new service

April 5, 2011

Read More

Movietone Archive brought online by PFT

April 1, 2011

Read More

Hollywood Studio saves $3m pa with PFT

March 31, 2011

Read More

PFT partners with Smartjog

March 30, 2011

Read More

CLEAR Tapeless Delivery

February 1, 2011

Read More

PFT showcases CLEAR at IBC 2010

August 30, 2010

Read More

CLEAR Live powers IPL content for new media

May 19, 2010

Read More

PFT to showcase CLEAR at BES Expo 2010

January 31, 2010

Read More