PFT in Shoot Industry SurveyOctober 23, 2015
SHOOT initiated this Production & Post Equipment, Software and Technology Editorial Survey canvassing a cross-section of execs for an assessment of product intros, developments at IBC2015 and challenges of an evolving marketplace.
Responses from Ramki Sankaranarayanan (Founder & CEO) .
With 800 million iTunes users, 60 million subscribers on Netflix, and with 19 percent of U.S. Millennials using Amazon Prime, content providers are in a mad race to get content to digital platforms faster and cheaper. They need to do that with not only the lowest total cost of delivery but enable it to be more discoverable for the consumers quickly.
PFT’s CLEAR Operations Cloud helps do just that – not just store and transcode, but perform end-to-end content operations on the cloud. PFT’s Operations Cloud is a unique infrastructure that offers content enterprises the ability to choose the transcoder that suits them best, including Elemental, Rhozet, AmberFin, Digital Rapids and more, while utilizing PFT’s custom workflow orchestration to package and deliver.
We see the industry shifting to focus on the hyper digital consumer, going Over-the-Top, the increasing number of digital outlets globally, volume, speed and everything digital is the new normal. We call these Digital Next Realities. Being in the digital space, they’re dealing with challenges of discovery and providing a better engagement so the consumers keep coming back to their platform.
We learned our customers do have solutions to work from a linear broadcasting perspective, but when it comes to digital, they don’t have the tools to deal with the cycle time requirements. That’s where PFT jumps in to help, utilizing our enterprise software, CLEAR Media ERP Suite, we help companies reduce overhead costs and increase efficiencies.
Prime Focus Technologies recently partnered with HOOQ, Asia’s new Over-The-Top (OTT) service from Singtel, Sony Pictures Television and Warner Bros. Entertainment. HOOQ planned to roll out its existing service delivering Hollywood blockbusters and television series, as well as popular local movies and programs to customers anytime, anywhere, to consumers across Asia, including India, Indonesia, the Philippines and Thailand.
The biggest challenge for any OTT platform is speed of delivery as content exists in different formats, varied quality standards, no subtitles, dubs, edits etc. Piecing this puzzle quickly for consumption requires technology. PFT’s CLEAR Operations Cloud is able to manage key workflows including content processing and packaging for HOOQ, initially managing over 20,000 hours of Indian and Hollywood content.
M&E companies must embrace technology to drive outcomes like greater efficiencies, lower cost of operations and new revenues. This is spurring companies to consider new models of IT, and Cloud is the new business elixir.
Reality is, content owners already have MAM on premise with content operations across the world that are functioning in silos. There needs to be a fundamental shift in thinking. They need to move away from a stand-alone MAM and think ‘Supply Chain.’ They also need to adopt technology that seamlessly integrates with their existing investment. With our revolutionary CLEAR™ Media ERP Suite on the Cloud, deployed successfully for the last 7 years, we think we’re in the best position to help our customers digitally transform themselves in this digital era.
With the continued growth and expansion of internet and internet-based technology, we are seeing more global collaboration than ever before. We are not only working with various teams across the globe, but we are working with global companies that are filming content in one country, sending it for approvals in another, and publishing in a third location. PFT has grown to a team of more than 1,500 people globally with main hubs in Los Angeles, Mumbai, London, New York, Toronto and Johannesburg. This allows our clients to have direct access 24-7.
We have also transitioned our technology to be mobile-friendly. So that no matter where you go, PFT’s technology can go with you.
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CXOToday I Top Technologies Shaping the Media & Entertainment (M&E) IndustryJanuary 3, 2017
TVTechnology | Trending: Hybrid Cloud Media
AVTV | Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies talks about PFT’s announcements at IBC 2016September 30, 2016
BusinessWorld | Roll-out of 4G has Increased Demand for OTT (Over-The-Top) ContentSeptember 15, 2016
KITPLUS | T Shobhana, VP & Head, Global Marketing and Communications talks about PFT’s announcements at IBC 2016September 14, 2016
IABM TV | T Shobhana, VP & Head, Global Marketing and Communications talks about PFT’s announcements at IBC 2016September 14, 2016
Digital Studio | PFT to unveil industry-first upgrades to CLEARTM Media ERP at IBC 2016September 1, 2016
The Economic Times | Prime Focus Technologies raises $20 million from Ambit PragmaAugust 30, 2016
Digital Studio | The Power List | Meet the 100 most influential people in the countryJuly 1, 2016
Television Post | Prime Focus Technologies bags two awards at 2016 CMO Asia AwardsJune 29, 2016
IABMTV | Ankur Jain, VP & Head, Sales, Asia Pacific talks about PFT and Digital Transformation at BroadcastAsia2016June 7, 2016
MESA | Prime Focus Technologies CEO: Tear Down Internal SilosJune 7, 2016
Asia-Pacific Broadcasting | One software for the enterpriseJune 1, 2016
APB News | BroadcastAsia 2016 focuses on transforming digital media in AsiaJune 1, 2016
Digital Studio | BroadcastAsia 2016 to focus digital media transformationJune 1, 2016
M&E Journal | Spring 2016 | Changing Consumer Demands and the Agility Needed to Support Them by T Shobhana, VP & Head, Global Marketing and CommunicationsJune 1, 2016
Digital Studio | One Software to bind them allMay 1, 2016
Digital Studio | Prime Focus Technologies launches DAX® Production CloudMay 1, 2016
SuperbCrew | Prime Focus Technologies: Pioneering ERP in the M&E industry with CLEARApril 29, 2016
IABMTV | T Shobhana, VP & Head, Global Marketing and Communications talks about PFT’s announcements at NABApril 27, 2016
Frost & Sullivan | Ramki Sankaranarayanan, Founder and CEO spoke to Mukul Krishna, Senior Global Director of Digital Media, Frost & SullivanApril 21, 2016
MESA Alliance | NAB Show: MESA Member FocusApril 21, 2016
KITPLUS | T Shobhana, VP & Head, Global Marketing and Communications talks about PFT’s announcements at NABApril 21, 2016
POST | Prime Focus Technologies showcases Cloud workflow solutionsApril 21, 2016
Shoot | Workflow into the FutureApril 4, 2016
IABM 40th Anniversary | Prime Focus Technologies: Pioneering ERP for the Media and Entertainment IndustryMarch 25, 2016
AV Magazine | Prime Focus Technologies equips the world for Digital Next realitiesMarch 15, 2016
SNL Kagan | Ramki Sankaranarayanan on tech adoption, set-top boxes and NetflixFebruary 29, 2016
Digital Studio | THE MAN WHO SAW TOMORROW |
An exclusive Cover Story Feature on Prime Focus Technologies
Variety | After Oscar Piracy, Studios Step Up Push for Digital ScreenersJanuary 27, 2016
POST Magazine | VR filmmaking: Two perspectivesJanuary 1, 2016
Pioneering ERP for the Media and Entertainment industry. Read more in the CEO MagazineNovember 30, 2015
PFT at SMPTE 2015October 29, 2015
IABM in conversation with T ShobhanaSeptember 29, 2015
The conversation drivers at IBC 2015 – A guest column written by T Shobhana. Read more at Exchange4media.September 18, 2015
Ramki Sankaranarayanan in conversation with TVB Europe at IBC 2015September 16, 2015
The digital transformation of the content-value chain. PFT featured on Business ReporterSeptember 15, 2015
Ramki Sankaranarayanan, Founder and CEO of Prime Focus Technologies in conversation with the Media & Entertainment Services Alliance (MESA)September 1, 2015
Digital Cinema Report in conversation with Chris Chen, CTO at PFT on CloudJuly 24, 2015
Ganesh Sankaran, Co-Founder and COO featured in Digital Studio's "The Most Important People In the Industry"July 16, 2015
Benny Antony, Chief of Business Bureau, Deccan Herald Mumbai in conversation with Ramki Sankaranarayanan.July 14, 2015
Frost & Sullivan Recognizes PFT for its Leadership in Exemplifying Growth Excellence within the Media Workflow and Resource Management Market. Read more on Frost & SullivanJuly 14, 2015
‘The Process of Building a Connected Enterprise and Digital Ecosystem’ by Ramki Sankaranarayanan. Read the article on The Broadcast BridgeJuly 9, 2015
Patrick Macdonald-King talks about “Changing the way Film & TV professionals think about distribution”.
Read more on ProVideo Coalition.
India leads digital drive. PFT makes it possible.
Read full coverage on The Hindu.
PFT paves a CLEAR path for businesses.
Read full coverage on Broadcast Asia 2015 Show Daily.
Christine Bunish in conversation with Rob Morlano on New York Post Market.May 20, 2015
Read how Prime Focus Technologies is helping companies deal with Digital Next realities on 'The Telegraph'April 23, 2015
Trilogy Tech Talk in conversation with Ramki Sankaranarayanan, Founder and CEO, PFT at NAB Show 2015April 20, 2015
End to end live sports OTT platform to provide an addictive and immersive sports viewing experience for customers.April 17, 2015
PFT at National Association of Broadcasters Show.
Read full coverage on SHOOT
Ramki Sankaranarayanan in a conversation with CIO Review magazine.March 25, 2015
Debra Kaufman in conversation with Animal Planet and Prime Focus Technologies on 'Too Cute' Series in 4KMarch 10, 2015
Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies demystifies 4K and more in a conversation with CIOL.comFebruary 20, 2015
Ramki Sankaranarayanan authored an article for CXOtoday.com – how Virtualization is simplifying content supply chainFebruary 19, 2015
“Television shows will soon be as much about visual quality as about genres and stories”, says Bhaskar Sitholey, VP Creative Services at PFT.February 18, 2015
Epic Television talks about its strategic partnership with PFT. For more information, read the cover story by Editor, Nirmal Menon on Digital Studio.February 1, 2015
Patrick Macdonald King in conversation with SHOOT magazine on 'Virtualizing the content supply chain'January 31, 2015
Manoj Madhavan, Deputy Editor of Studio Systems in conversation with Ramki Sankaranarayanan on PFT's brand new go-to-market 'Journey to the Cloud'January 19, 2015
Ramki Sankaranarayanan authored an article for Business Standard – The Strategist on Virtualization in the M&E industryJanuary 19, 2015
PFT coins Media ERPJune 19, 2014
Studio Systems Magazine features True North on its coverMay 28, 2014
Pickle: Marriage of PFT and DaxMay 2, 2014
AP wins Focal International Award for archive digitization projectMay 1, 2014
Los Angeles Times: Prime Focus Technologies to buy Culver City firm DAXMarch 11, 2014
Variety: Prime Focus Technologies to Acquire DAXMarch 10, 2014
The Hollywood Reporter: Prime Focus Technologies to Acquire DAXMarch 10, 2014
Vikas Rathee, Group COO, Prime Focus Ltd talks about Q3 results on CNBCFebruary 27, 2014
Vikas Rathee, Group COO, Prime Focus Ltd talks about Q3 results on NDTVFebruary 27, 2014
Vikas Rathee, Group COO, Prime Focus Ltd in ET Now’s Tee TimeFebruary 5, 2014
"ICT sector must address media and entertainment needs proactively", Gurinder Vir Singh, CIO, Prime Focus Technologies in conversation with Voice & Data magazineFebruary 5, 2014
True Progress: Pro Audio Asia magazine features PFT’s ‘True North’, the world’s largest digital media services cloud.February 4, 2014
Vikas Rathee, Group COO in conversation with CNBC AwaazJanuary 24, 2014
Broadcast and Film magazine in conversation with Ramki Sankaranarayanan, CEO, Prime Focus LimitedJanuary 2, 2014
Ramki Sankaranarayanan talks to Broadcast Show at IBC 2012September 20, 2013
Founder Namit Malhotra speaks to VCCircleJuly 23, 2013
PFT commissions work on orders worth INR 2 BNMay 9, 2013
Namit Malhotra featured on front page of Digital StudioJanuary 10, 2013
Prime Focus Technologies expands global horizons to South AfricaMarch 6, 2012
PFT CEO on Cloud Computing at INFOCOM 2011December 8, 2011
PFT and Star TV in July issue of Digital StudioAugust 10, 2011
PFT and Eros International Feature in August Digital StudioAugust 10, 2011
Ramki Sankaranarayanan speaks to INXPOMay 18, 2011