News
Back to ListingPFT in Shoot Industry Survey
October 23, 2015SHOOT initiated this Production & Post Equipment, Software and Technology Editorial Survey canvassing a cross-section of execs for an assessment of product intros, developments at IBC2015 and challenges of an evolving marketplace.
Responses from Ramki Sankaranarayanan (Founder & CEO) .
With 800 million iTunes users, 60 million subscribers on Netflix, and with 19 percent of U.S. Millennials using Amazon Prime, content providers are in a mad race to get content to digital platforms faster and cheaper. They need to do that with not only the lowest total cost of delivery but enable it to be more discoverable for the consumers quickly.
PFT’s CLEAR Operations Cloud helps do just that – not just store and transcode, but perform end-to-end content operations on the cloud. PFT’s Operations Cloud is a unique infrastructure that offers content enterprises the ability to choose the transcoder that suits them best, including Elemental, Rhozet, AmberFin, Digital Rapids and more, while utilizing PFT’s custom workflow orchestration to package and deliver.
We see the industry shifting to focus on the hyper digital consumer, going Over-the-Top, the increasing number of digital outlets globally, volume, speed and everything digital is the new normal. We call these Digital Next Realities. Being in the digital space, they’re dealing with challenges of discovery and providing a better engagement so the consumers keep coming back to their platform.
We learned our customers do have solutions to work from a linear broadcasting perspective, but when it comes to digital, they don’t have the tools to deal with the cycle time requirements. That’s where PFT jumps in to help, utilizing our enterprise software, CLEAR Media ERP Suite, we help companies reduce overhead costs and increase efficiencies.
Prime Focus Technologies recently partnered with HOOQ, Asia’s new Over-The-Top (OTT) service from Singtel, Sony Pictures Television and Warner Bros. Entertainment. HOOQ planned to roll out its existing service delivering Hollywood blockbusters and television series, as well as popular local movies and programs to customers anytime, anywhere, to consumers across Asia, including India, Indonesia, the Philippines and Thailand.
The biggest challenge for any OTT platform is speed of delivery as content exists in different formats, varied quality standards, no subtitles, dubs, edits etc. Piecing this puzzle quickly for consumption requires technology. PFT’s CLEAR Operations Cloud is able to manage key workflows including content processing and packaging for HOOQ, initially managing over 20,000 hours of Indian and Hollywood content.
M&E companies must embrace technology to drive outcomes like greater efficiencies, lower cost of operations and new revenues. This is spurring companies to consider new models of IT, and Cloud is the new business elixir.
Reality is, content owners already have MAM on premise with content operations across the world that are functioning in silos. There needs to be a fundamental shift in thinking. They need to move away from a stand-alone MAM and think ‘Supply Chain.’ They also need to adopt technology that seamlessly integrates with their existing investment. With our revolutionary CLEAR™ Media ERP Suite on the Cloud, deployed successfully for the last 7 years, we think we’re in the best position to help our customers digitally transform themselves in this digital era.
With the continued growth and expansion of internet and internet-based technology, we are seeing more global collaboration than ever before. We are not only working with various teams across the globe, but we are working with global companies that are filming content in one country, sending it for approvals in another, and publishing in a third location. PFT has grown to a team of more than 1,500 people globally with main hubs in Los Angeles, Mumbai, London, New York, Toronto and Johannesburg. This allows our clients to have direct access 24-7.
We have also transitioned our technology to be mobile-friendly. So that no matter where you go, PFT’s technology can go with you.
Click here to Read more
More News
Digital Studio | T Shobhana, VP and Head, Global Marketing and Communications shares her point of view on media asset management solutions for contemporary broadcasters.
April 24, 2018
In Broadcast | Ramki Sankaranarayanan, Founder & CEO, Prime Focus Technologies, talks about the PFT’s new and innovative solutions showcased at NAB Show 2018, which will help automate the content supply chain
April 19, 2018KITPLUS | T Shobhana, VP & Head, Global Marketing and Communications talks about PFT’s innovations at NAB Show 2018
April 10, 2018DTT Disruptors |Ramki Sankaranarayanan, Founder and CEO, PFT talks about The Future of the Broadcast and Media Industry in the Digital Ecosystem
March 7, 2018IABM | Nick Kaimakami, Senior Vice President, Europe Middle East & Africa talks about PFT’s innovations at the BVE 2018
February 28, 2018TV Technology | Cybercrime: A Looming Global Threat by Ramki Sankaranarayanan, Founder and CEO, PFT
January 24, 2018Digital Studio | Trends to Watch in 2018 by T Shobhana, VP and Head, Global Marketing & Communications, PFT
January 9, 2018Broadcast & CableSat | Poised to change the MAM landscape in 2018 by Ramki Sankaranarayanan, Founder & CEO, PFT
December 28, 2017IABM | Ramki Sankaranarayanan, Founder & CEO, talks about the increased adoption of cloud technologies at the IABM Annual International Business Conference & Awards 2017
December 18, 2017TV Technology | Understanding and Monetizing OTT Programming With MAM Solutions by T Shobhana, VP and Head, Global Marketing & Communications, PFT
December 7, 2017TV Technology | Ramki Sankaranarayanan wins NewBay’s Industry Innovator Award
November 3, 2017TV Technology | Media ERP: Embracing Automation Across the Content Supply Chain by T Shobhana, Vice President and Head, Global Marketing & Communications, PFT
October 27, 2017Streamingmedia.com I Interoperable Master Format (IMF) - One Format to Rule Them All or Just One More Format?
October 24, 2017AVTV | Ramki Sankaranarayanan, Founder & CEO, talks about Work Order Management & other industry-first upgrades to CLEARTM Media ERP at IBC 2017
September 25, 2017KITPLUS | T Shobhana, VP & Head, Global Marketing and Communications talks about PFT’s innovations at IBC 2017
September 21, 2017TV Tech Global I IBC Musings I T Shobhana, Vice President and Head, Global Marketing & Communications, PFT talks about how Media companies are increasingly looking to cloud-based solutions
September 18, 2017Digital Studio | Prime Focus Technologies (PFT) to Demo Industry-first Additions to CLEARTM Media ERP at IBC 2017
September 13, 2017TV Technology I Hybrid Cloud: Moving Beyond On-Premise Media Asset Management by T Shobhana, Vice President and Head, Global Marketing & Communications, PFT
September 6, 2017Digital Studio | The Power List | Meet the 100 most influential people in the country
July 10, 2017Canadian Film Centre (CFC) I An exclusive profile story on Ramki Sankaranarayanan, PFT’s Founder & CEO
July 4, 2017M&E Journal | Spring 2017 | Hybrid Cloud: When On-Premise is Simply Not Good Enough by Ramki Sankaranarayanan, Founder & CEO, Prime Focus Technologies
June 13, 2017Digital Studio | PFT showcases industry-first upgrades to CLEAR™ Media ERP at BroadcastAsia 2017
May 26, 2017Digital Studio I Ramki Sankaranarayanan, Founder & CEO talks about Media Asset Management (MAM)
May 26, 2017IABM State of the Industry Conference | Ramki Sankaranarayanan, Founder & CEO talks about prospects for the media technology sector at NAB 2017
May 15, 2017IABM TV | T Shobhana, VP & Head, Global Marketing and Communications talks about PFT’s announcements at NAB 2017
May 9, 2017Digital Studio I Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies talks about top technology trends of 2017
February 1, 2017CXOToday I Top Technologies Shaping the Media & Entertainment (M&E) Industry
January 3, 2017AVTV | Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies talks about PFT’s announcements at IBC 2016
September 30, 2016BusinessWorld | Roll-out of 4G has Increased Demand for OTT (Over-The-Top) Content
September 15, 2016IABM TV | T Shobhana, VP & Head, Global Marketing and Communications talks about PFT’s announcements at IBC 2016
September 14, 2016KITPLUS | T Shobhana, VP & Head, Global Marketing and Communications talks about PFT’s announcements at IBC 2016
September 14, 2016Digital Studio | PFT to unveil industry-first upgrades to CLEARTM Media ERP at IBC 2016
September 1, 2016The Economic Times | Prime Focus Technologies raises $20 million from Ambit Pragma
August 30, 2016Digital Studio | The Power List | Meet the 100 most influential people in the country
July 1, 2016Television Post | Prime Focus Technologies bags two awards at 2016 CMO Asia Awards
June 29, 2016IABMTV | Ankur Jain, VP & Head, Sales, Asia Pacific talks about PFT and Digital Transformation at BroadcastAsia2016
June 7, 2016M&E Journal | Spring 2016 | Changing Consumer Demands and the Agility Needed to Support Them by T Shobhana, VP & Head, Global Marketing and Communications
June 1, 2016SuperbCrew | Prime Focus Technologies: Pioneering ERP in the M&E industry with CLEAR
April 29, 2016IABMTV | T Shobhana, VP & Head, Global Marketing and Communications talks about PFT’s announcements at NAB
April 27, 2016KITPLUS | T Shobhana, VP & Head, Global Marketing and Communications talks about PFT’s announcements at NAB
April 21, 2016Frost & Sullivan | Ramki Sankaranarayanan, Founder and CEO spoke to Mukul Krishna, Senior Global Director of Digital Media, Frost & Sullivan
April 21, 2016IABM 40th Anniversary | Prime Focus Technologies: Pioneering ERP for the Media and Entertainment Industry
March 25, 2016AV Magazine | Prime Focus Technologies equips the world for Digital Next realities
March 15, 2016SNL Kagan | Ramki Sankaranarayanan on tech adoption, set-top boxes and Netflix
February 29, 2016Digital Studio | THE MAN WHO SAW TOMORROW |
An exclusive Cover Story Feature on Prime Focus Technologies
Pioneering ERP for the Media and Entertainment industry. Read more in the CEO Magazine
November 30, 2015The conversation drivers at IBC 2015 – A guest column written by T Shobhana. Read more at Exchange4media.
September 18, 2015The digital transformation of the content-value chain. PFT featured on Business Reporter
September 15, 2015Ramki Sankaranarayanan, Founder and CEO of Prime Focus Technologies in conversation with the Media & Entertainment Services Alliance (MESA)
September 1, 2015Ganesh Sankaran, Co-Founder and COO featured in Digital Studio's "The Most Important People In the Industry"
July 16, 2015Benny Antony, Chief of Business Bureau, Deccan Herald Mumbai in conversation with Ramki Sankaranarayanan.
July 14, 2015Frost & Sullivan Recognizes PFT for its Leadership in Exemplifying Growth Excellence within the Media Workflow and Resource Management Market. Read more on Frost & Sullivan
July 14, 2015‘The Process of Building a Connected Enterprise and Digital Ecosystem’ by Ramki Sankaranarayanan. Read the article on The Broadcast Bridge
July 9, 2015Patrick Macdonald-King talks about “Changing the way Film & TV professionals think about distribution”.
Read more on ProVideo Coalition.
India leads digital drive. PFT makes it possible.
Read full coverage on The Hindu.
PFT paves a CLEAR path for businesses.
Read full coverage on Broadcast Asia 2015 Show Daily.
Read how Prime Focus Technologies is helping companies deal with Digital Next realities on 'The Telegraph'
April 23, 2015Trilogy Tech Talk in conversation with Ramki Sankaranarayanan, Founder and CEO, PFT at NAB Show 2015
April 20, 2015End to end live sports OTT platform to provide an addictive and immersive sports viewing experience for customers.
April 17, 2015PFT at National Association of Broadcasters Show.
Read full coverage on SHOOT
Debra Kaufman in conversation with Animal Planet and Prime Focus Technologies on 'Too Cute' Series in 4K
March 10, 2015Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies demystifies 4K and more in a conversation with CIOL.com
February 20, 2015Ramki Sankaranarayanan authored an article for CXOtoday.com – how Virtualization is simplifying content supply chain
February 19, 2015“Television shows will soon be as much about visual quality as about genres and stories”, says Bhaskar Sitholey, VP Creative Services at PFT.
February 18, 2015Epic Television talks about its strategic partnership with PFT. For more information, read the cover story by Editor, Nirmal Menon on Digital Studio.
February 1, 2015Patrick Macdonald King in conversation with SHOOT magazine on 'Virtualizing the content supply chain'
January 31, 2015Manoj Madhavan, Deputy Editor of Studio Systems in conversation with Ramki Sankaranarayanan on PFT's brand new go-to-market 'Journey to the Cloud'
January 19, 2015Ramki Sankaranarayanan authored an article for Business Standard – The Strategist on Virtualization in the M&E industry
January 19, 2015"ICT sector must address media and entertainment needs proactively", Gurinder Vir Singh, CIO, Prime Focus Technologies in conversation with Voice & Data magazine
February 5, 2014True Progress: Pro Audio Asia magazine features PFT’s ‘True North’, the world’s largest digital media services cloud.
February 4, 2014Broadcast and Film magazine in conversation with Ramki Sankaranarayanan, CEO, Prime Focus Limited
January 2, 2014