News


PFT in Shoot Industry Survey

October 23, 2015

SHOOT initiated this Production & Post Equipment, Software and Technology Editorial Survey canvassing a cross-section of execs for an assessment of product intros, developments at IBC2015 and challenges of an evolving marketplace.

Responses from Ramki Sankaranarayanan (Founder & CEO) .

With 800 million iTunes users, 60 million subscribers on Netflix, and with 19 percent of U.S. Millennials using Amazon Prime, content providers are in a mad race to get content to digital platforms faster and cheaper. They need to do that with not only the lowest total cost of delivery but enable it to be more discoverable for the consumers quickly.

PFT’s CLEAR Operations Cloud helps do just that – not just store and transcode, but perform end-to-end content operations on the cloud. PFT’s Operations Cloud is a unique infrastructure that offers content enterprises the ability to choose the transcoder that suits them best, including Elemental, Rhozet, AmberFin, Digital Rapids and more, while utilizing PFT’s custom workflow orchestration to package and deliver.

We see the industry shifting to focus on the hyper digital consumer, going Over-the-Top, the increasing number of digital outlets globally, volume, speed and everything digital is the new normal. We call these Digital Next Realities. Being in the digital space, they’re dealing with challenges of discovery and providing a better engagement so the consumers keep coming back to their platform.

We learned our customers do have solutions to work from a linear broadcasting perspective, but when it comes to digital, they don’t have the tools to deal with the cycle time requirements. That’s where PFT jumps in to help, utilizing our enterprise software, CLEAR Media ERP Suite, we help companies reduce overhead costs and increase efficiencies.

Prime Focus Technologies recently partnered with HOOQ, Asia’s new Over-The-Top (OTT) service from Singtel, Sony Pictures Television and Warner Bros. Entertainment. HOOQ planned to roll out its existing service delivering Hollywood blockbusters and television series, as well as popular local movies and programs to customers anytime, anywhere, to consumers across Asia, including India, Indonesia, the Philippines and Thailand.

The biggest challenge for any OTT platform is speed of delivery as content exists in different formats, varied quality standards, no subtitles, dubs, edits etc. Piecing this puzzle quickly for consumption requires technology. PFT’s CLEAR Operations Cloud is able to manage key workflows including content processing and packaging for HOOQ, initially managing over 20,000 hours of Indian and Hollywood content.

M&E companies must embrace technology to drive outcomes like greater efficiencies, lower cost of operations and new revenues. This is spurring companies to consider new models of IT, and Cloud is the new business elixir.

Reality is, content owners already have MAM on premise with content operations across the world that are functioning in silos. There needs to be a fundamental shift in thinking. They need to move away from a stand-alone MAM and think ‘Supply Chain.’ They also need to adopt technology that seamlessly integrates with their existing investment. With our revolutionary CLEAR™ Media ERP Suite on the Cloud, deployed successfully for the last 7 years, we think we’re in the best position to help our customers digitally transform themselves in this digital era.

With the continued growth and expansion of internet and internet-based technology, we are seeing more global collaboration than ever before. We are not only working with various teams across the globe, but we are working with global companies that are filming content in one country, sending it for approvals in another, and publishing in a third location. PFT has grown to a team of more than 1,500 people globally with main hubs in Los Angeles, Mumbai, London, New York, Toronto and Johannesburg. This allows our clients to have direct access 24-7.

We have also transitioned our technology to be mobile-friendly. So that no matter where you go, PFT’s technology can go with you.

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