Press Releases


PFT to unveil next generation of CLEAR; ‘Enterprise Digitization Begins Here’ at IBC2012 (stand 7.D20)

September 6, 2012

Mumbai, September 6th 2012 – Prime Focus Technologies (PFT) arrives at IBC2012 with some major updates to its award-winning content operations platform, CLEAR™. The global digital content operations specialist has made huge success in the development of CLEAR over the past year, focusing particularly on ‘Enterprise Digitization’, allowing content owners to not only digitize their content, but also to digitize the way they work. As well as this, PFT has also taken on some major new Media & Entertainment clients in Europe, North America, Asia and Africa including The Associated Press, A&E and LaserNet. IBC2012 takes place in Amsterdam between September 7-11 and Prime Focus Technologies will be located at stand 7.D20 (Hall 7).

CLEAR is a game-changer in ‘Enterprise Digitization’, helping its clients to ‘Manage the Business of Content’. It has been designed to be a unified, enterprise-wide application platform that manages content and its supply chain; including workflows around the content across multi-platforms, geographies, functions and clients.

Supported by volume metrics and a full range of SLA driven services, CLEAR is managing over 180,000 hours of content for its clients in the media and entertainment industry: on a yearly basis, this includes the management of 48,600 new episodes of TV content; syndication and Video on Demand fulfillment of 6 million files; and subtitling services for over 12,600 hours of TV and Film content.

Designed to meet the evolving needs of today’s broadcasters, CLEAR has been enhanced to include iPad integration, increased dashboard functionality, adaptive streaming, automated fulfillment, and HTML5 integration. CLEAR’s iPad application lets users take advantage of the functionality of CLEAR on-the-go, including asset library access with advanced search, enabling the user to review assets, annotate, send for review and publish while away from their desk.

Broadcast-specific updates to CLEAR in time for IBC2012 include:

HTML5 Cloud Editor: Users can create rough-cut edits of assets or drag and drop clips from an explorer to produce sequences within the portal. Frame accurate playback, marking of in/out points and exporting of various EDL formats for Offline Editors are additional features. The tool is designed to increase efficiency in the production process and make it easier to communicate edit points.

Syndication Screeners: Screeners can be sent via CLEAR to syndication partners who can view the content with dynamic subtitles and place orders for content directly. The user can control security parameters, such as how much of the content is available to view, through a token-based authentication mechanism.

iPad App enhancements: In addition to allowing frame accurate review feedback through a comments box, users can record audio comments for the Editor at a specific timecode. Reviewers can also provide segment-specific feedback by marking the in/out points. A reporting framework has also been added to the App, which provides user reports and a dashboard with the option to drill down on a specific area of interest. Broadcasters can use this framework to configure reports on a variety of data including usage statistics, content arrival rate and channel vs. network summaries.

Contextual Ads: Custom data models for content, as well as scene or segment level metadata, can now be stored within CLEAR. Potential scenes for contextual advertising can be played and are automatically identified through meta-tags, enabling the user to create a playlist of suitable adverts. It also provides a module to manage graphic overlay adverts, seamlessly integrates TX Fixed Point Chart (FPC) with contextual ad playlists and allows for review and delivery.

Campaign Performance Management: Creative and Media Agencies can now manage their entire campaigns through CLEAR’s Campaign Performance Manager (CPM). This bespoke solution for advertisers’ breaks campaigns down into tasks that are then assigned to artists and editors, with status, budget and quality all tracked. The MediaMove module within CLEAR CPM stores the preferences of each broadcaster and runs the completed advert through an automated workflow that includes transcoding, QC, delivery and notifications. The finalized content is then delivered to a CLEAR Edge server that sits within the broadcaster’s premises, where the metadata can be viewed, and the asset previewed on a broadcast monitor through an SDI output before being played out to TX directly.

Distribution and Delivery: Broadcasters can now fulfill syndication requests for both legacy content and rights engagement digitally using CLEAR. This breakthrough goes far further than a simple file transfer with bespoke workflows and dashboards being incorporated into CLEAR, removing the need to ship DVD’s and hard disks to partner organizations. A series of exciting features have also been developed, including: the automatic generation of missing content lists; the ability to repurpose content through a set of pre-defined templates for multi-platform delivery; and the option of delivery on a periodic basis. It also enables the partner to login to the Broadcaster’s system to see the delivery status and accept or reject the delivery of content online.

In terms of new client wins, The Associated Press, the world’s largest news-gathering organization, chose CLEAR and its supporting services earlier this year to digitize, manage and monetize the most valuable content in its huge archive of priceless news footage. CLEAR is being used to create nearly four million new assets from 32,000 hours of film and video content in just 18 months, opening the archive to a new audience across a new set of platforms, and subsequently creating new revenue streams for the organization. Similarly, News Corporation-owned Star India, which reaches 400 million people every week across India and more than 100 countries across the globe, is now deploying CLEAR to move its entire broadcast operations into the cloud, facilitate its transition to HD and to create an eco-system for the supply and delivery of content. And CLEAR’s innovative hybrid-cloud model has been further extended this year across Prime Focus Technologies’ global network into South Africa through a strategic alliance with South African Internet service provider, LaserNet.

Format

Mumbai, September 6th 2012 – Prime Focus Technologies (PFT) arrives at IBC2012 with some major updates to its award-winning content operations platform, CLEAR™. The global digital content operations specialist has made huge strides in the development of CLEAR over the past year, focusing particularly on ‘Enterprise Digitization’, allowing content owners to not only digitize their content, but also to digitize the way they work. As well as this, PFT has also taken on some major new Media & Entertainment clients in Europe, North America, Asia and Africa including The Associated Press, A&E and LaserNet. IBC2012 takes place in Amsterdam between September 7-11 and Prime Focus Technologies will be located at stand 7.D20 (Hall 7).

CLEAR is a game-changer in ‘Enterprise Digitization’, helping its clients to ‘Manage the Business of Content’. It has been designed to be a unified, enterprise-wide application platform that manages content and its supply chain; including workflows around the content across multi-platforms, geographies, functions and clients.

Supported by volume metrics and a full range of SLA driven services, CLEAR is managing over 180,000 hours of content for its clients in the media and entertainment industry: on a yearly basis, this includes the management of 48,600 new episodes of TV content; syndication and Video on Demand fulfillment of 6 million files; and subtitling services for over 12,600 hours of TV and Film content.

Designed to meet the evolving needs of today’s broadcasters, CLEAR has been enhanced to include iPad integration, increased dashboard functionality, adaptive streaming, automated fulfillment, and HTML5 integration. CLEAR’s iPad application lets users take advantage of the functionality of CLEAR on-the-go, including asset library access with advanced search, enabling the user to review assets, annotate, send for review and publish while away from their desk.

Broadcast-specific updates to CLEAR in time for IBC2012 include:

HTML5 Cloud Editor: Users can create rough-cut edits of assets or drag and drop clips from an explorer to produce sequences within the portal. Frame accurate playback, marking of in/out points and exporting of various EDL formats for Offline Editors are additional features. The tool is designed to increase efficiency in the production process and make it easier to communicate edit points.

Syndication Screeners: Screeners can be sent via CLEAR to syndication partners who can view the content with dynamic subtitles and place orders for content directly. The user can control security parameters, such as how much of the content is available to view, through a token-based authentication mechanism.

iPad App enhancements: In addition to allowing frame accurate review feedback through a comments box, users can record audio comments for the Editor at a specific timecode. Reviewers can also provide segment-specific feedback by marking the in/out points. A reporting framework has also been added to the App, which provides user reports and a dashboard with the option to drill down on a specific area of interest. Broadcasters can use this framework to configure reports on a variety of data including usage statistics, content arrival rate and channel vs. network summaries.

Contextual Ads: Custom data models for content, as well as scene or segment level metadata, can now be stored within CLEAR. Potential scenes for contextual advertising can be played and are automatically identified through meta-tags, enabling the user to create a playlist of suitable adverts. It also provides a module to manage graphic overlay adverts, seamlessly integrates TX Fixed Point Chart (FPC) with contextual ad playlists and allows for review and delivery.

Campaign Performance Management: Creative and Media Agencies can now manage their entire campaigns through CLEAR’s Campaign Performance Manager (CPM). This bespoke solution for advertisers’ breaks campaigns down into tasks that are then assigned to artists and editors, with status, budget and quality all tracked. The MediaMove module within CLEAR CPM stores the preferences of each broadcaster and runs the completed advert through an automated workflow that includes transcoding, QC, delivery and notifications. The finalized content is then delivered to a CLEAR Edge server that sits within the broadcaster’s premises, where the metadata can be viewed, and the asset previewed on a broadcast monitor through an SDI output before being played out to TX directly.

Distribution and Delivery: Broadcasters can now fulfill syndication requests for both legacy content and rights engagement digitally using CLEAR. This breakthrough goes far further than a simple file transfer with bespoke workflows and dashboards being incorporated into CLEAR, removing the need to ship DVD’s and hard disks to partner organizations. A series of exciting features have also been developed, including: the automatic generation of missing content lists; the ability to repurpose content through a set of pre-defined templates for multi-platform delivery; and the option of delivery on a periodic basis. It also enables the partner to login to the Broadcaster’s system to see the delivery status and accept or reject the delivery of content online.

In terms of new client wins, The Associated Press, the world’s largest news-gathering organization, chose CLEAR and its supporting services earlier this year to digitize, manage and monetize the most valuable content in its huge archive of priceless news footage. CLEAR is being used to create nearly four million new assets from 32,000 hours of film and video content in just 18 months, opening the archive to a new audience across a new set of platforms, and subsequently creating new revenue streams for the organization. Similarly, News Corporation-owned Star India, which reaches 400 million people every week across India and more than 100 countries across the globe, is now deploying CLEAR to move its entire broadcast operations into the cloud, facilitate its transition to HD and to create an eco-system for the supply and delivery of content.

And CLEAR’s innovative hybrid-cloud model has been further extended this year across Prime Focus Technologies’ global network into South Africa through a strategic alliance with South African Internet service provider, LaserNet.

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