Prime Focus Technologies to celebrate the success of CLEAR Media ERP at IBC 2013September 14, 2013
SEPTEMBER 14, 2013 AMSTERDAM - Prime Focus Technologies, the technology arm of Prime Focus, the global leader in media and entertainment industry services, today announced its plans for IBC 2013 in Amsterdam, highlighting how the organization is showcasing its feature enriched CLEAR the Hybrid Cloud enabled Media ERP platform and Digital Content Services.
PFT’s CLEAR is the world’s first and most established Media ERP platform for content and workflow management, transforming the content business for broadcasters, studios, advertisers, digital businesses, distributors and sports.
“To drive efficiencies and increase monetisation, technology has to play a role beyond just managing the technical activities around content. It is about managing enterprise wide orchestrations around content in an integrated manner. CLEAR embodies just that, going beyond MAM, as a Media ERP. The turbo charged CLEAR being showcased at IBC 2013 brings several new orchestrations for TV Networks and Studios within distribution, production and channel operations”, says Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies.
The all new turbo charged CLEAR offers:
Enhanced Media BPM: Launching an integrated and upgraded Media Business Process Management (BPM) engine with the ability to define orchestrations in a graphical user interface with a bouquet of media specific primitives enabling quick enterprise digitization
Mobility enhancement: EDL comparator, secure download within iOS framework for offline access
Enhanced Distribution module: Distribution workflows to accommodate the dynamic nature of Media Distribution Servicing requirements.
Synchronous Review and Approval: seamless on-the-fly review and approval of master and edit versions.
Promo makelist: CLEAR orchestrates promo creation workflows with collaborative online reviews
Integration with RightsLogic: To offer our clients “digital supply chain in a box” solution we partnered with RSG Media Systems - highlighting the perfect synchrony between 'Acquisition and Distribution Rights Management' and 'Broadcast Operations and Media Distribution' - balancing rights inventory and utilization; immediate operations and long-term monetization.
Production on the Cloud: Production customer needs like secure, controlled on-set content acquisition with asset value in focus, extensions to dailies, logging and support for ALE, Avid Locators, AAF and FCP XML and unified metadata management from on-set till locked cut.
Other enhancements: Deep Cataloging capability across multiple strata for an asset, Break Structure Management, Bulk Ingest, Upload of essences with track level modeling of audio essence, Asset Transcription workflow integrated with cloud editor, multi-language subtitle and audio support in our HTML player, extensive user interaction enablement with player integration for multi-sports live logging and streaming.
CLEAR is a solution that has been proven beyond doubt - the biggest broadcast networks and brands run their revenue critical, time sensitive media operations on CLEAR. PFT hosts and manages more than 300,000 hours of content on the CLEAR Media ERP platform. It manages 90,000 new TV episodes every year; over 30,000 hours of subtitling/closed captioning; more than 10 million files for VoD/Syndication fulfillment; 5000 hours of compliance editing and 5000 hours of dubbing yearly.
Clients who have deployed CLEAR have reported 30% cost and 40% time savings. CLEAR is the fastest to deploy – enterprise digitization in less than 6 months! CLEAR is bundled with downstream media processing services like Archiving, Bulk Digitization, Cataloguing, Language Services (Subtitling, Closed Captioning, Dubbing), Delivery, Mastering and Multi-platform Content Packaging to offer customers greater value and empowerment.
PFT’s IBC 2013 showcase includes:
- CLEAR for Broadcast
- CLEAR for Production
- CLEAR for Digital
- CLEAR for Distribution
Panel discussion: Maximizing Monetization of Content Inventory
Ramki has also been invited to speak at the IBC 2013 panel discussion on “Maximizing Monetization of Content Inventory” presented by RSG Media. The panel will explore new platforms and opportunities for increasing monetization, emerging business models for enhanced monetization, mining new revenues sources from old content and new inventory management techniques that drive extra value from content.
Stay tuned for major announcements on client wins and partnerships on September 14, 2013 at the Prime Focus Technologies’ press conference at RAI Media Center.
Prime Focus Technologies will be located at Hall 7, Booth # G37, RAI Amsterdam.
Media attendees are invited to reach the media contact below to book slots and meet PFT representatives for more details and insights on how CLEAR is transforming the way the business of content is being managed.
About Prime Focus Technologies
Prime Focus Technologies (PFT) is the technology arm of Prime Focus, the global leader in media and entertainment industry services. PFT brings together a unique blend of Media and IT skills backed by a deep understanding of the global media and entertainment industry.
CLEAR™, our award-winning Hybrid Cloud Hybrid Cloud enabled Media ERP platform and digital content services help broadcasters, studios, advertisers, sports bodies, news agencies, the government and service providers drive creative enablement, enhance ecosystem efficiencies & sustainability, reduce cost and realize new monetization opportunities.
PFT works with major content owners like News Corporation-owned STAR TV, EROS International, SONY Music, Viacom 18, SONY MSM, BCCI (Board of Control for Cricket in India), IPL (Indian Premiere League), Hindustan Unilever Limited, The Associated Press, A & E TV Network, Netflix, Schawk! and WPP.
Prime Focus’ worldwide network of studios and WorldSourcing® model supported by a Global Digital Pipeline allows PFT to offer customers transformational solutions that help them manage their business of content better.
Prime Focus Limited is listed on the NSE and BSE in India.
For more information visit: www.primefocustechnologies.com
CLEAR and WorldSourcing are registered trademarks of Prime Focus Technologies. All other trademarks acknowledged.
Head, Marketing and Communications
Prime Focus Limited
+91 887 964 5359
Genesis Burson-Marsteller for Prime Focus Limited
+ 91 982 002 4293
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