Futureproofing content
Tagging of Content – high quality, cost-efficient, SLA compliant and executed by subject matter experts
The CLEAR Catalogue Features:
Metadata – New, Enrichment & Quality Control
We add new tags, enhance existing ones and / or do a quality control & clean up existing tags.
Content Cataloguing Tools
Prime Focus leverages its customisable proprietary cataloguing tool to aid cataloguing for each client, which permits us to tailor the tool to a client specific data model and input structure. Using this tool helps the cataloguer to add suitable tags and validate them quickly. The output can be a file format, which can be integrated with the client’s existing archive and DAM system. The hosted feature of CLEAR allows us to engage subject matter experts from around the globe for the cataloguing process, resulting in flexibility to leverage the most appropriate talent in order to generate meaningful meta-data.
Quality Control
Our cataloguing solution involves stringent, multi-layered quality checks led by domain-specific experts. The Custom cataloguing tool also aids the QC process by providing automated QC features. Hence, results are comprehensive, accurate and meaningful.
Genre-Specific Cataloguing
We have created distinct data models for various content types including episodic TV content, Feature titles, News, Sports and Documentaries in addition to country-specific and culture-specific content.
Multi-Layered Cataloguing
Multi-layered cataloguing allows for support to add tags for multiple platforms and associated needs. Such information lends platform agnostic support for quicker editorial, repurposing and publishing processes through versatile search, restore and deployment enabled through CLEAR. Multi-layered cataloguing also allows content owners to capture information at different hierarchical levels such as global metadata and descriptive metadata. Descriptive metadata, in turn could be classified into:
(a) Technical tags which could relate to the content format specific tags;
(b) Time-code based tags such as segments including blacks, opening montage, colour bars, end credits, etc.;
(c) Tags related to the structure of the content such as sequence or scene or shot; or
(d) Monetization related tags such as ad insertion points, brand categories, set props, etc.
Proven Background
Prime Focus boasts of having catalogued 20,000 hours of content across genres. On a daily basis, our team tags several hundred hours of content, allowing us to be SLA compliant and deliver tags for new content within very strict deadlines. Given our focused domain expertise, clients now ask us to get involved in the Data Modelling exercise and leverage the Data Modelling Consulting Services.
Data Modeling Consulting Service
Prime Focus provides data model consulting services to help clients design a precise and customised data model which aids in their business operations. Prime Focus takes end-to-end ownership of the process through requirements gathering, data model design and cataloguing. Clients, stakeholders and content users are engaged to gather inputs on current tags and requirements. Subject matter experts and parallels from other businesses are also consulted to design the data model.
Local Offices – Globally
Service is delivered using our global pipeline to help the client leverage our global resources in offshore locations like India. You benefit from a 24-hour working window and lower costs, while enjoying our global infrastructure combined with local project management through a dedicated account manager.



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