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Prime Focus Technologies is the technology subsidiary of Prime Focus, the global leader in media and entertainment industry services. PFT brings together a unique blend of Media and IT skills backed by a deep understanding of the global media and entertainment industry.
CLEAR™, our award-winning Hybrid Cloud-enabled Media ERP Suite and Cloud Media Services help broadcasters, studios, brands, sports and digital organizations drive creative enablement, enhance ecosystem efficiencies and sustainability, reduce cost and realize new monetization opportunities.
PFT works with major M&E companies like Disney, Warner Bros., 21st Century Fox-owned Star TV, TERN International, GEE, Cricket Australia, Miramax, CBS Television Studios, 20th Century Fox Television Studios, FX Networks, Crown Media Holdings, Legendary Pictures, Starz Media, Lionsgate, A+E Networks, HBO, Mnet, CNBC Africa, SABC, IFC Films, HOOQ, Sony Music, Viacom 18, Showtime, BCCI, Indian Premier League, Novi Digital – Hotstar and The Associated Press.
Prime Focus’ worldwide network of studios and WorldSourcing® model supported by a Global Digital Pipeline allows PFT to offer customers transformational solutions that help them virtualize business processes around content and manage the business of content better.
In 2014, PFT acquired DAX, the creators of the Primetime Emmy® Award winning Digital Dailies® and Academy® Award winning Lowry Digital.
Prime Focus is listed on the NSE and BSE in India. For more information visit: www.primefocustechnologies.com
Responsible for pioneering ERP system tailor made for Media and Entertainment companies globally, Ramki has over 22 years of rich experience performing technical, strategy, customer service, marketing, sales & general management roles in the IT industry. Ramki has solid experience in deployment of technology within the Media & Entertainment sector. Prior to starting PFT in 2007, he was CEO of Subex Technologies.
Ganesh Sankaran is the co-founder of PFT. He is an engineering graduate from BITS Pilani, India and has 23 years in product development and engineering management. Prior to Prime Focus, Ganesh was Director of Engineering at Sanmina-SCI. He has also served Wipro, Asea Brown Boveri (ABB) and Essar Steel.
Raghu as the COO is responsible for R&D, technology development and service delivery operations at PFT. Prior to joining PFT, Raghu had stints at IBM and Wipro Technologies. As a veteran in IT industry, Raghu has been successful in conceptualizing, setting up & running Global Delivery & Operations centers across globe, leading teams to successful programs completion within time frames and budgets.
Since 2007 Patrick has been CEO of Sample Digital Holdings after successfully leading the merger of Sample Media Services, Digital Dailies and his own company DAX Solutions. Early part of Patrick’s career was in production, marketing and operations for Mamisi Digital Media, Au Bon Pain, BBDO and Ogilvy & Mather. He sold DAX to Prime Focus Technologies in March 2014.
Yuval has more than 15 years in media and entertainment as Vice President, Sales for EMEA region at Pilat Media, and before that with Amdocs and Comverse where he led sales and business development initiatives, and managed alliances.
Yuval is also a former lawyer and holds MBA, LLB and BA in Economics degrees
At PFT, we believe we have to be both global and local in our approach. Global infrastructure, local project management. Global aspirations, local mindset.
We have operations in all major content markets around the world – Los Angeles, New York, London, Johannesburg, Mumbai – close to the studios, broadcasters and brands. We have local talent working out of these facilities. Our glocal model grants us customer proximity and market access – both necessary to serve the needs of our customers.
We are one of the few companies in the media and entertainment industry services space to operate a sustainable global digital pipeline where talent and technology collaborate daily to deliver customer projects. Our WorldSourcing® model ensures we have the ability to leverage the right talent at the right place at the right time for delivering a project.
Prime Focus Technologies’ Marketing Head T Shobhana wins Gold at Stevie® Awards for Women in Business.
MarCom Awards recognize outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs. The awards were bestowed on marketing assets from PFT’s NAB 2016 campaign ‘Be Bold. Take The Leap’.
Our Founder & CEO, Ramki Sankaranarayanan, was honored with the ‘Hall of Fame’ award at the Digital Studio India Channel Awards 2016 for his outstanding contribution to the Media & Entertainment (M&E) industry.
Prime Focus Technologies CLEARTM Broadcast Cloud's Promo Operations was recognized by TV Technology as a Best of Show Award winner at 2016 IBC Show.
NewBay Media's TV Technology Best of Show Awards are judged by a panel of engineers and industry experts on the criteria of innovation, feature set, cost efficiency and performance in serving the industry. Only a small number of products are selected to receive a Best of Show Award from among hundreds of new products in competition.
T Shobhana, Vice President and Head of Global Marketing and Communications, PFT was awarded Marketing Professional of the Year, while PFT’s high profile ‘Be Bold. Take the Leap.’ campaign, launched at NAB 2016, received the Marketing Campaign of the Year award.
Designed in the shape of an iPhone that emulates various well-known Apple iOS interface menus, the Digital Next sales collateral won Platinum Awards in both “Brochure for Business to Business” and “Print Creativity for Brochure” categories.
Based on its analysis of the media workflow and resource management market, Frost & Sullivan recognized PFT with the 2015 Global Frost & Sullivan Award for Growth Excellence Leadership.
“PFT leverages its expertise in media and technology to design cloud solutions that can help media companies drive their next-level digital transformation,” said Mukul Krishna, global senior director, Digital Media, Frost & Sullivan. “With a solution such as Digital Next, it offers a comprehensive breadth of applications that are must-have for the changing media environment.”
Prime Focus Technologies-restored Associated Press (AP) Archive Digitization wins FOCAL International Award 2014. AP took home the award for Best Archive Restoration/Preservation project at the eleventh FOCAL (Federation of Commercial Audiovisual Libraries) International Awards.
Primetime Emmy for outstanding achievement in engineering development for DAX's core dailies service and application.
For demonstrating best in class capability, market leadership and commitment to meet customer CIOs’ evolving needs through the success of its CLEAR hybrid cloud platform for content management. The survey was conducted by the Centre of Recognition & Excellence with KPMG as the Knowledge Partner.
The award recognizes PFT’s innovation in digitizing broadcast networks and enabling content owners to transition from traditional supply chain to TV Cloud and digital media supply chain.
The EMC Transformers Award is an annual property that recognizes outstanding IT players who have successfully deployed truly transformational IT solutions within large and mid-size enterprises. Prime Focus Technologies won the award for transforming the way media and entertainment industry works with Media ERP platform, CLEAR.
The annual industry awards honor the top tier of new software and hardware being used in production and post today.
CLEAR was selected for ‘Best of IBC 2010’ award by the editors of TVB Europe and IBC Daily magazine. CLEAR was the only product to be listed in the Content Management category of the awards, which are published in the October edition of the magazine.