White Paper : Centralization – New Opportunities for Increased Efficiency

Learn how Centralization can help station groups automate content operations to drive real and measurable business benefits in today’s multi-platform world.

This white paper takes a deep dive into the challenges faced by station groups in the wake of consolidation and emergence of new technologies like Cloud and Artificial Intelligence (AI). It explores the role of centralization and automation in solving these challenges and delivering tangible business benefits. The author, Chris Lennon (President & CEO, Medianswers), delves into the nuances of long-form content, short-form content, promos, commercials, and more; highlighting strategic use cases where automation can help enhance efficiencies and improve ROI.

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