DAX® is now

Production supply chain, automated

Why Rebranding?

Initially released in 2004, DAX pioneered the online Dailies experience at a time when the industry was using DVDs and has been the only patented Dailies solution since. While DAX has undergone several changes since its acquisition by PFT in 2014, it now morphs into CLEAR with a host of bold new features that will transform the creative process. It’s now time to sunset DAX and launch a host of brand new features, unleashing CLEAR in all its glory!

What’s in it for you?

The updated CLEAR revolutionizes content creation with brand new collaboration tools, upgraded performance, embedded MAM functionality, strong workflow management and the ability to handle mezzanine/raw content. And that’s not all… The rebranding is being coupled with the launch of several exciting product features and enhancements that will give you total control of your assets – from production prep files, schedules, scripts and test shots to production dailies, post-production cuts and final versions.. You can then continue to manage a cloud archive of your content that can be instantly accessed and shared on demand. All this, with industry-leading security including 256-bit encryption, Okta SSO and enterprise-scale managed security operations and threat protection.

Here’s a glimpse of the latest features:

Apple TV App

Our incredible new app, custom-built for screening content on TVs in a simple interface innovatively designed for instant and secure access

Next-generation HTML5 Player

Stream content at higher bitrates without interruption all the way up to 4K/HDR

One-click share

Share content securely with both CLEAR and non-CLEAR users, with expiration dates

Powerful Administration module

Easily manage your production’s users, access permissions and folders

Here’s a glimpse of the latest features

Support for mezzanine content,
in DNxHD or ProRes formats

Automate proxy creation and view cuts at much higher quality, and manage a multitude of formats

Create your own user experience

Select a light or dark background, player settings and navigation views to suit your preferences

Just-in-Time Watermarking

Secure your content with a lightning fast, ironclad new Just-in-Time visible video watermark

Impeccable client services

Enjoy 24x7 Tech, Admin & Access support, with our team of capable consultants

Get more with CLEAR

Did you know?

50% of US studios use CLEAR’s SaaS applications for production, broadcast and distribution

With the patented Digital Dailies, we’ve managed production workflows for over 15 years

Our worldwide media services team delivers Quality Check (QC), digital distribution, compliance, metadata, archival and other services; as well as Subtitling, Dubbing & Access Services in
60+ languages

CLEAR’s multi-cloud architecture gives you the flexibility to leverage elastic, best-of-breed public cloud infrastructure (AWS, Azure etc.) or tap into on-premise content stores

About Us

Prime Focus Technologies (PFT) is the creator of Enterprise Resource Planning (ERP) software, CLEAR™ for the Media & Entertainment (M&E) industry. It offers broadcasters, studios, brands and service providers transformational solutions that help them lower their Total Cost of Operations (TCOP) by automating the supply chain and managing their business of content better.

PFT works with major M&E companies like Channel 4, Turner, PBS, Walt Disney-owned Star TV, Hearst, CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Starz Media (a Lionsgate company), Showtime, A+E Networks, Complex Networks, HBO, IFC Films, Miramax, CNBC Africa, TERN International, Sony Music, Google, YouTube, Novi Digital – Hotstar, Amazon, HOOQ, Viacom’s Voot, Cricket Australia, BCCI, Indian Premier League and The Associated Press. PFT is ISO 27001:2013 and SOC2 Type 2 certified, and TPN/MPA audited.

PFT is the technology subsidiary of Prime Focus, the global leader in M&E industry services.