PFT is committed to managing the business of content in ways that allow the people and the planet to flourish.
PFT drives Sustainability in everything we do - Environmental (issues around climate change & pollution), Social & Economical (issues around workplace practices and human capital), and Governance (issues such as executive pay accounting & ethics). Sustainability is not an after thought at PFT - it is deeply embedded in our thinking, the way we work and the products & services we deliver.
Profits with Purpose is how PFT defines its Sustainability Charter. Our founders felt that no sustainability initiative could self-sustain if it's not linked to the organization's business prospects. Our leadership, employees, and service providers are committed to rethinking traditional systems and shifting towards more sustainable models. PFT has the talent and resources to navigate a fresh set of opportunities, challenges, and risks that will define organizations of the future.
Working towards the reduction of carbon footprints
Reduction and management of waste and helping towards reduction of pollution and global warming by various methods stated in the policy
Increase productivity and profits through water, energy and resources conservation
Developing culture within PFT for employees to get actively involved in sustainability initiatives
Enabling customers to contribute to sustainability by using our products i.e., AI, Digitization services, Data centres
Continue developing responsible products and services
Create a healthy, collaborative, and uplifting environment
Diversity, inclusion and equality
Ensuring the health and safety of our people Overall Governance
Global warming/air pollution
Responsible products and services
Sustainability within the content supply chain
Employee welfare and development
Talent attraction and retention
Diversity, equality, and inclusion
Health and safety
Governance of Sustainability issues
Business ethics and conduct
I have always been fascinated by the little things we can do individually and collectively to safeguard our planet and the big leaps technology can make to drive sustainability. So, when we got together many years ago to build PFT from a small garage in Bangalore, India, we were clear that “what we do” and “how we do it” should always align to our thinking about sustainability.
Today 13 years later, we are a global company of 1700 professionals. And I am proud to say that at PFT we have always stood on the right side of sustainability. It has never been a check box; an afterthought. It has always been a commitment; a passion. During the initial years, we were not very organized about our sustainability activities – small groups of colleagues were doing whatever they could – trying to go paperless in the office, hiring more women candidates, tending to potted plants; and conserving water and power.
Our technology was doing a lot more. For example, by enabling digitization of the content supply chain and making the tape obsolete, CLEAR Media ERP has been driving enormous reduction in carbon footprint for broadcasters and studios.
It was in 2020 that we decided we had to do a lot more and with greater planning. Hence, we constituted a Sustainability Steering Committee to plan, action and drive our 2020-2024 Sustainability Goals in perfect alignment with our “Profits with Purpose” charter.
It is heartening that our colleagues, partners and customers have partaken in this journey and continue to do so as we go about building innovative solutions that will not only future- proof M&E organizations but also life on this planet for our posterity.
SVP - AI//ML Products
VP - Operations
SVP - Creative Services
Senior Team Leader
VP - Media Services
GM - People Experience
VP and Global Head -
Marketing & Communications