Interoperable Master Format (IMF) - One Format to Rule Them All or Just One More Format?
Interoperable Master Format (IMF) - One Format to Rule Them All or Just One More Format? Click To Tweet
By Ramki Sankaranarayanan
Founder & CEO, PFT
IMF holds the promise of drastically reducing the number of different versions of a file that a video publisher needs to deliver to the viewers. Ramki Sankaranarayanan, PFT’s Founder & CEO, talks about how IMF can help media enterprises better manage the business of content, and use automation to boost efficiency and cost-effectiveness when syndicating across platforms, regions and audiences.
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