Want to Deliver Your Content Globally?
By PFT Blog Team
The expression – “It’s a really big world out there!” couldn’t be more relevant to broadcasters today, as there’s tremendous growth potential in existing and emerging markets around the globe. With continually evolving broadcast technologies and platforms, there’s a huge opportunity to reach more people in more markets with engaging content to generate new sources of revenue.
But before signing any agreements or hitting the “send” button, content providers need to review their content to see that it meets stringent technical requirements for the target regions, as well as programming, language and cultural expectations. This is a critical process for success in the international broadcast market.
Want to deliver your content globally? Here’s your checklist:
Global Content Delivery Readiness
Consider each of the following factors and take action on those that apply:
Clearly define your target market, or markets. Each market must have a common primary language, a known regulatory environment, and one or more communication channels to receive the content. If you have more than one market, then all the following steps must be performed for each one of them.
Compliance check: Confirm that any content that is considered illegal or objectionable in the target market is edited out.
Audio language: Determine whether the language in the original audio can be used, or whether new audio needs to be dubbed. If the piece needs dubbing, then trans-create, adapt, audition, cast, supervise, record, mix and master the new tracks.
Subtitles: Determine if subtitles need to be provided in target audience languages. Trans-create, adapt, and prepare the subtitle files.
Closed Captioning, Subtitles for the Deaf/Hard of Hearing (SDH): Determine whether Closed Captioning or SDH need to be provided. These provide text captions not only for dialog, but also include speaker identification and important non-dialogue audio sound effects for hearing- impaired viewers. Trans-create, adapt, and prepare the Closed Captioning/SDH files.
Audio Description: Determine whether Audio Description needs to be provided. This entails delivering narration tracks for visually impaired customers as added value, or in adherence to applicable regulations. Create, audition, cast, supervise, record, mix and master the new tracks.
Delivery format: Determine the delivery channel or channels that will be used. Create packages and transcode the content in the required formats to match the technical specifications of each target market.
Watermarking: Determine what type of watermarking will be used to discourage piracy, enforce licensing agreements and detect violations. Apply the selected visible and/or forensic watermarking to the content.
Quality Control: Do a thorough evaluation of the content and examine the results of all the applicable steps to ensure they were completed correctly and with sufficient quality for delivery.
You could do all the above OR you could simply call a one-stop Cloud-enabled Media Services provider, who can do all of this for you at the lowest cost, in the shortest turnaround time!
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