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Woo digital consumers while countering flat revenues and high operating costs

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Broadcast

  • Introduction
  • Solution Overview
  • Why PFT
  • Business Value
  • Resources

Introduction

Be it channel operations, distribution or digital business, CLEAR, our cloud-based Media ERP platform helps virtualize the content supply chain and digitally mediate enterprise workflows to manage the business of content.

We offer a range of technical, creative and media processing services on the cloud to manage multi-platform content operations, including the award-winning DAX® workflow. DAX® has gone through a significant upgrade with some powerful additions to the software. With this upgrade and expanded functionalities, we now call this DAX® Production Cloud. Our engagements have helped broadcasters to digitally transform their businesses by cutting 30% costs, gaining 40% efficiencies and enhancing monetization opportunities.

Solution Overview

Product

Channel Operations for Linear TV

Drive digital mediation of stakeholders within Programming, Legal, Marketing, Traffic & Ad Sales, Broadcast Operations, content supply chain and downstream partners. Integrate CLEAR with existing enterprise IT systems like Broadcast Management, Rights Management and Sales Order Systems to provide a unified IT platform

Distribution

Manage global content sales and distribution processes including screening, syndication, content supply chain and fulfillment operations

Digital & TV Everywhere

Streamline content packaging and delivery for TV Everywhere distribution with single dashboard for content analytics

Media Asset Management (MAM) and BPM

Experience best-in-class MAM, ahead of the curve BPM engine and a wide range of media tools including frame accurate media players, data model driven cataloguing tools and multi-language subtitling & audio player

Services

Cloud Infrastructure Services

Cloud Storage, Hybrid Cloud Storage (ability to manage assets across multiple sites) and Cloud Media Processing Services including Transcoding, Auto QC, Packaging and Delivery

Digital Media Services

A suite of creative and technical services including Bulk Digitization, Metadata, Content Localization, Content Preparation Services like QC, Mastering, Compliance Editing, VoD Packaging, Post for On-Air Promos, Live Streaming, and Monetization Services like Contextual Advertising, SEO & Analytics, Monitoring and Digital Media Supply Chain Management

Why PFT

Proven

Some of the world’s biggest broadcast networks run their daily revenue and time critical channel operations on CLEAR. Today, CLEAR manages over 1.5 MN hours of content, helps process over 100,000 new TV episodes annually and delivers over 10 million files yearly for TV Everywhere platforms

Fastest

Experience Digital Transformation in 6 months flat. CLEAR is the quickest to deploy thanks to process accelerators and best practices curated from multiple deployments

Scale

CLEAR is powered by PFT’s ‘True North’ – the world’s largest digital media services cloud which is the 24x7 global content operations hub.

Secure and Available

ISO Certified; 99.987% uptime. Highly Available platform instance with multi-site DR option

Adaptable

Workflow templates are fully configurable and customizable to address the specific needs of content businesses including integration with existing technology investments

Certainty

SOC compliant SLA driven Digital Media Services spanning content processing and monetization services for channel operations, production, distribution, marketing and digital departments

Business Value

Innovation and Technology Excellence

Automation of content supply chain

Digitally mediate content workflows across the enterprise and supply chain from just about anywhere

Hybrid Cloud

The perfect architecture for global broadcast networks with content operations across sites

TV Cloud

We conceptualized the TV Cloud helping accelerate Digital Transformation across the ecosystem of broadcasters, studios, brands, distributors and digital outlets

Mobility

CLEAR App allows you to collaborate among stakeholders and engage with content like never before

CAD (Contextual Advertising)

The next billion dollar opportunity. TV in context, dynamic play listing for secondary element advertising, contextual to the content

Compelling business case

Resources

  • Digital Transformation: Wooing the digital consumer

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  • MAA TV drives efficiencies and revenue through enterprise digitization

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    Download
  • Star India drives Digital Transformation with CLEAR™ Media ERP

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    Download
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