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Today, the market has numerous readymade AI tools available that recognize different aspects of video content – like objects, transcripts, on-screen text, celebrity faces, emotions and more. However, users experience several challenges while working with these:
Most AI tools are trained to solve generic use cases that are applicable across industries, thereby limiting their effectiveness and context
Standalone AI engines can recognize specific elements within individual video frames, but lack the ability to combine these findings in a contextual manner to identify complex sequences (like a particular character in a car chase)
A module of PFT’s CLEAR Media ERP Suite, Vision Cloud is a native media recognition Artificial Intelligence (AI) platform that builds Machine Wisdom from intelligence to transform business operations. Leveraging Machine Wisdom, Vision Cloud synthesizes and focuses on the most important annotations to deliver search results that are far more meaningful and contextual. The platform can be used to search digital media and easily extract relevant content for multiple use cases across the content lifecycle – right from creation and post production to distribution and marketing.