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Automation across content supply chain powered by Work Order

Automation across content supply chain powered by Work Order

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Cloud MAM

  • Introduction
  • Key Features
  • Key Benefits
  • Resources

Introduction

Hand-off from one department to the other causing issues with naming, search and not to mention duplicate files? Tens of thousands of assets not on the Media Asset Management (MAM) systems leading to confusion between departments? Multiple MAMs across geographies? Don’t have work order management to allocate tasks and track status across the supply chain? No shared logging, no standardized metadata? Is hand-off from Edit/Play-out to new media platforms a manual process, requiring you to use multiple tools to deliver assets (TVE, Netflix, Hulu, Amazon Prime, YT, iTunes etc.)?

It's time to look beyond vanilla MAM!

CLEAR Cloud MAM is a single, holistic MAM solution, which enables Media & Entertainment (M&E) companies to build a truly connected enterprise with digital workflows. With work order automation to manage tasks, resources, assets and workflow orchestration efficiently across the supply chain, Cloud MAM offers much more than a traditional MAM. It is a single MAM with media management capabilities across global sites, that integrates production, distribution, broadcasting and OTT related business activities. What’s more, it extends beyond the Technical Operations teams and is usable by creative, marketing, legal, operations, sales and senior executive leadership teams. It helps content enterprises digitize media management processes (Mastering, Compliance etc.), handle clip-based workflows, distribute screeners, manage & version On Air Promos, and collaborate seamlessly across with multiple stakeholders. The solution’s Hybrid Cloud architecture gives content owners the peace of mind that their content is secure with them while the applications run on the Cloud. Cloud MAM is ready-to-deploy and pre-integrated with industry standard applications and expert implementation support. Equipped to facilitate seamless orchestration between manual and automated tasks, it powers ingest, metadata and digital library management, and also enables easy content discovery.

Key Features

  • Content Operations
    • Work Order Management: Automates the end-to-end process of defining, assigning and executing work across the content lifecycle
    • Business Process Management (BPM): Specifically tailored for content operations
    • Smart Tasker: Single console to manage (view, pause, resume, reprioritize) 3rd party resources
    • Industry standard BOTS
  • Metadata
    • Hierarchical Metadata Management
    • Asset/Essence Metadata Management
    • Powerful tools for Search & Cataloging
  • Administration
    • Custom metadata and workflows, as native as ‘On Premise’; manage users, rights, workflows, reports, notification templates/rules
  • Integration with Adobe® Premiere Pro (NLE)
    • MAM library within Adobe Premiere Pro
    • Adobe Premiere Pro-based QC tool
  • Player
    • Secure, frame-accurate, multi-track, ABR ready player with live/VOD streaming capabilities
  • Security
    • Integration with OKTA, secure streams, instream/forensic watermarking, content-based access, secure desktop player and more
  • MAM Tools
    • Pre-integrated with industry standard applications: Transcode, Archive, QC, File Acceleration and many more
    • Tools for search, publish, restore, cataloging, subtitling and collaboration(review/comment/activity feed/chat)
    • Story Teller: Create, sharpen and share incisive stories on-the-fly and in-the-moment
    • Mobility: Collaborative review Fine-tuned for iPad, iPhone and Android
  • Support for Interoperable Master Format (IMF)
    • World's first IMF media player for playback over streaming proxies
    • Ability to create deliverables for different platforms (Netflix, iTunes etc.) and specifications (like DPP) from an IMF package
    • Future ready solution with support for SMPTE’s upcoming Applications (beyond 2 and 2e) based on RDD 44 specification
  • Artificial Intelligence (AI) support
    • Integration with AI providers like GrayMeta/Azure/Google for Optical Character
  • Disaster Recovery (DR)
    • Always On. Enjoy site-to-site application DR with support for content and application for business continuity

Key Benefits

  • Lower Total Cost of Operations (TCOP) - Enterprise-class MAM on the Cloud, leverage past investments
  • Absolute peace of mind – Run workflows on the Cloud, anytime, anywhere, while retaining the content in-premise; anywhere, anytime
  • Improved operational efficiencies - One MAM across your company
  • Fastest time-to-market - Seamless orchestration between manual and automated tasks
  • SaaS Model, No upfront Capex, conserving capital that can be invested on creating content

Resources

  • Cloud Media Asset Management (MAM)

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