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Creative Services

  • Introduction
  • Promos
  • Post Production
  • At a Glance

Introduction

PFT’s unique ‘data led creativity’ approach helps push the boundaries of creative thought and redefine quality output benchmarks. Every day, our creative team delivers compelling content that cuts across networks, platforms, genres, and language - right from award-winning on-air promos (OAP) to out of the box brand campaigns, from stunning video catalogues to riveting television commercials starring A-list celebrities. We have over 500+ creative minds, 155 edit suites, 14 Dolby 5.1 sound studios, along with our very own Tier 3 Data Center. Our creative expertise goes hand-in-hand with innovative Cloud technology that helps manage, distribute, and exhibit video assets efficiently.

Promos

PFT is one of the world’s largest creators of promos for broadcast networks and OTT platforms. From ideation to delivery, we handle every aspect of a promo campaign’s lifecycle. Over 130 compelling promos are created every day across our global network of studios. Our team of creative and technical professionals conceptualize, script, storyboard, produce, and deliver breathtaking promos to effectively support content campaigns.

 

  • Creative Excellence: Unique storytelling techniques to create riveting promo campaigns
  • Expertise across genres: Creation of promos for TV shows, films, sports, documentaries, children’s programming, animation etc.
  • Extensive post-production capabilities: Specialists in 2D/3D animation, rotoscopy and audio finishing
  • Sound Design: Dolby 5.1 sound studios with in-house expertise to create immersive sound experiences
  • Versioning: Versioning of promos based on time duration, countdown time to telecast, language, pack shots etc.
  • Localization: Delivery of promos in 60+ international languages
  • Scalability: Extensive in-house infrastructure that supports large-scale promo operations
  • Cloud Technology: Our flagship product, CLEAR™ Media ERP offers a fast and easy solution for review, approval and delivery of content. Additionally, CLEAR’s revolutionary Promo Operations module provides end-to-end process orchestration for promo creation including versioning automation.

Post Production

PFT has state of the art post production facilities in Los Angeles, New York, Mumbai, Delhi, Kolkata, Chennai, Hyderabad, Cape Town, London, and Toronto catering to local content markets. We have a highly talented team of professionals offering Digital Intermediate/Color Grading, Sound, and Picture Post for long and short form content.

 

  • Post-led content creation: Curation of compelling shorts from long-form content
  • Creation of digital assets for social media: Out-of-the-box clips, compilations, thumbnails etc.
  • Rotoscopy and versioning: Changes based on duration, pack shot updates, language etc.
  • Animation and motion graphics: 2D & 3D animation for innovative storytelling
  • 3D modeling: Bringing your products to life in a completely new way
  • Visual effects (VFX): Spectacular VFX for compelling viewing experiences
  • Color grading: High-quality visual finishing and color grading
  • Mastering: Conforming to 4K, HDR, Dolby 5.1 in advanced formats like IMF

At a Glance

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