Service Overview
Metadata is key to ensuring easy discovery of content. Leveraging our flagship product, CLEARTM Media ERP, PFT undertakes new metadata creation as well as the enrichment of existing metadata. We deliver genre-specific cataloging for episodic TV content, feature titles, news, sports and documentaries, in addition to country-specific and culture-specific content.
- Tagging according to assets, scenes, songs, characters etc.
- Processing of global and descriptive metadata
- Automatic extraction of technical metadata
- Localization of metadata
- Supervised Machine Learning process
- Recommendations for contextual ads based on tags
- Global capabilities to handle foreign language content
- Metadata consulting:
- Building of cataloging taxonomy
- Pre-built taxonomy for specific usage of content — Production, Archival, OTT, VoD, Broadcast etc.
- Creation of new taxonomy
- Artificial Intelligence (AI) driven metadata extraction:
- PFT's CLEAR Vision Cloud is a native media recognition AI platform
- Helps identify complex elements such as compound objects, sounds, commentary, actions and best suited (contextual) thumbnails
- Data Analytics: Unearthing insights by correlating viewership data, metadata, videos and consumer feedback
- Tailored analytics that track viewer experiences and content usage
- Insights into media distribution channel performance
