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Unlock the Power of Content through Metadata 

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Metadata Services

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  • At a Glance
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Service Overview

Metadata is key to ensuring easy discovery of content. Leveraging our flagship product, CLEAR® Media ERP, PFT undertakes new metadata creation as well as the enrichment of existing metadata. We deliver genre-specific cataloging for episodic TV content, feature titles, news, sports and documentaries, in addition to country-specific and culture-specific content.

  • Tagging according to assets, scenes, songs, characters etc.
  • Processing of global and descriptive metadata
  • Automatic extraction of technical metadata
  • Localization of metadata
  • Supervised Machine Learning process
  • Recommendations for contextual ads based on tags
  • Global capabilities to handle foreign language content
  • Metadata consulting:
    • Building of cataloging taxonomy
    • Pre-built taxonomy for specific usage of content — Production, Archival, OTT, VoD, Broadcast etc.
    • Creation of new taxonomy
  • Artificial Intelligence (AI) driven metadata extraction:
    • PFT's CLEAR® Vision Cloud is a native media recognition AI platform
    • Helps identify complex elements such as compound objects, sounds, commentary, actions and best suited (contextual) thumbnails
  • Data Analytics: Unearthing insights by correlating viewership data, metadata, videos and consumer feedback
    • Tailored analytics that track viewer experiences and content usage
    • Insights into media distribution channel performance

At a Glance

Resources

  • Metadata Services factsheet

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