Prime Focus Technologies (PFT) announced that it has delivered a digital commercial for the rebranding campaign of India’s leading online fantasy gaming sports platform, PlayerzPot during the IPL 2021. The film is being showcased across digital and OTT channels.
With a catchy new rap anthem, the film reinforces the new buzzwords in PlayerzPot’s brand personality - candid, optimistic, and approachable. It features young cricket sensations Bhuvneshwar Kumar and Smriti Mandhana and one of India’s most popular rappers - Kaam Bhaari.
“The new ad takes forward the brand ethos PlayerzPot has become synonymous with, and everything from the brand ambassadors, music, and the overall feel reinforces just that,” said Sunil Yadav, CEO, PlayerzPot. “We are delighted to have partnered with PFT in bringing this exciting concept to life. Their extensive experience working with IPL and celebrities, state-of-the-art infrastructure and VFX capabilities have contributed immensely to the stunning end result.”
“Shoot during the pandemic with short timelines for a campaign is a difficult task for sure, but we were on our mark to execute this production under strict COVID-19 protocols to give the sense of safety to PlayerzPot’s team & the celebrities involved. I believe roping in Kaam Bhaari to score the music for the commercial was just a cool idea. We just couldn’t be happier” said Umesh Bopche, VP and Business Head, Brands Services.
The commercial has been rolled out across Disney+ Hotstar and on all of PlayerzPot’s digital platforms. With all the excitement around IPL 2021, the new campaign is certain to appeal to the sports lovers.
Credits:
Creative Agency - Interactive Avenue
Production House - Prime Focus Technologies
Director - Prashant Satyam
Executive Producer - Dhananjay Muley
Producer - Purvi Khan
DOP - Karan B Rawat
Business Head - Umesh Bopche
About Prime Focus Technologies’ (PFT) Brands
PFT Brands is a one-stop video agency that helps transform brands into digital content destinations that build loyalty. It provides cutting-edge content creation and postproduction services, along with transformational Cloud technology to manage, distribute and monetize content in a cost-effective manner.
PFT Brands works with more than 300 brands, delivers over 5000 media assets every month, and has a proven video advertising experience of over two decades. Some of PFT Brands’ clients include Jio, Vodafone, Nestle, Tata Sky, Future Retail, Soch, Oppo, Brooke Bond Red Label, Kotak Mahindra Bank, TVS, Tata Motors, Star, Viacom, and Amazon.
PFT Brands is the creative arm of Prime Focus Technologies (PFT) - the creator of Enterprise Resource Planning (ERP) software, CLEAR™, for the Media & Entertainment (M&E) industry.
For more information visit: www.primefocustechnologies.com
Press Contact
T Shobhana
Senior Vice President and Global Head of Marketing
Prime Focus Technologies
Los Angeles, CA
t.shobhana@primefocus.com