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Prime Focus Technologies (PFT) is the creator of Enterprise Resource Planning (ERP) software, CLEAR™ for the Media & Entertainment (M&E) industry. It offers broadcasters, studios, brands and service providers transformational solutions that help them lower their Total Cost of Operations (TCOP) by automating business processes around content and managing their business of content better.
PFT works with major M&E companies like Turner, PBS, Walt Disney-owned Star TV, Hearst, Channel 4, CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Starz Media (a Lionsgate company), Showtime, Complex Networks, HBO, IFC Films, Miramax, CNBC Africa, TERN International, Sony Music, Google, YouTube, Disney+ Hotstar, Amazon, Viacom’s Voot, Cricket Australia, BCCI, Indian Premier League and The Associated Press.
PFT is the technology subsidiary of Prime Focus, the global leader in M&E industry services.
At PFT, we believe we have to be both global and local in our approach. Global infrastructure, local project management. Global aspirations, local mindset.
We have operations in all major content markets around the world – Los Angeles, New York, London, Johannesburg, Mumbai, Sydney – close to the studios, broadcasters and brands. We have local talent working out of these facilities. Our glocal model grants us customer proximity and market access – both necessary to serve the needs of our customers.
We are one of the few companies in the media and entertainment industry services space to operate a sustainable global digital pipeline where talent and technology collaborate daily to deliver customer projects. Our WorldSourcing® model ensures we have the ability to leverage the right talent at the right place at the right time for delivering a project.
India From Above produced for National Geographic won the Asian Academy Creative Awards 2021 in ‘Best Documentary Series’ category. Namma Jala; a short film created for Bangalore International Airport Ltd., won the Asian Academy Creative Awards 2021 in ‘Best short Form Content’ category.
PFT’s CLEAR Vision Cloud won the 2021 NAB Show Product of the Year Award under the AI/Machine Learning category for its AI-led Video Conformance. CLEAR Vision Cloud leverages Machine Wisdom technology to deliver data and automation that is highly accurate, relevant, and actionable. It has ensured near 100% accuracy across frame rates, enabling reduction in time, effort and cost involved in Conformance by leveraging a high level of ML-led automation to suit specific M&E requirements.
Prime Focus Technologies is listed in the top 50 in Nimdzi Insights' Top 100 LSPs 2021 Report! You can view the entire report here. The Nimdzi 100 is Nimdzi’s flagship piece of content. It includes a ranking of the top 100 LSPs by revenue, a watchlist of large players that don't disclose their revenues, and a detailed overview of the size and state of the language services industry.
Prime Focus Technologies (PFT), the technology arm of Prime Focus, is delighted to announce that it has won the AWS ISV Innovation Cup for its patented media recognition AI platform, CLEARTM Vision Cloud. “ISV Innovation Cup” is an initiative for independent software vendors (ISVs) to build an innovative solution that meets their everyday customer needs, with technical support from AWS.
Prime Focus Technologies is listed in the top 40 in Nimdzi Insights' Top 100 LSPs 2020 Report! You can view the entire report here. The Nimdzi 100 is Nimdzi’s flagship piece of content. It includes a ranking of the top 100 LSPs by revenue, a watchlist of large players that don't disclose their revenues, and a detailed overview of the size and state of the language services industry.
Prime Focus Technologies (PFT) has been awarded the Trusted Partner Network (TPN) certification. One of PFT’s global operations hubs, True North (Mumbai, India), has successfully completed the annual TPN assessment process to receive this accreditation. TPN is a new, global, industry-wide film and television content protection initiative.
Mega Icons (Series) by National Geographic India, produced by Prime Focus Technologies, won the Best Infotainment Programme award at the Asian Television Awards. Asian Television Awards is the Asian TV industry’s most significant and celebrated event, recognising excellence in programming, production and performance.
National Geographic India’s flagship show Mega Icons , produced by Prime Focus Technologies, won accolades at the Asian Academy Creative Awards 2019. The Regional Winner India included 1) Best Direction (Non-Fiction) – Paramangsu Mukherjee for Mega Icons – APJ Abdul Kalam 2) Best Cinematography – Magesh Madan for Mega Icons – Dalai Lama.
National Geographic India’s Mega Icons – APJ Abdul Kalam won the Best Original TV Film at the Indian Television Academy (ITA) Awards 2019. The show is produced by Prime Focus Technologies.
PFT won TVBEurope’s ‘Best of Show’ Award at IBC 2019 under the Media & Entertainment category for its AI for Cricket solution. Part of PFT’s media recognition AI engine, CLEAR™ Vision Cloud, the solution identifies cricket action with extremely high accuracy, helps produce highlight packages in near real-time and delivers immersive viewing experiences to engage with fans.
PFT won the award for “Best Brand Film GOLD – Food & Beverages” at Indiantelevision.com’s BrandVid Awards 2019. The award was received for a digital film created as part of Brooke Bond Red Label’s ‘Unstereotype’ campaign. BrandVid Summit & Awards is a day-long event which deliberates on the use of video as a brand communication tool to get a better bang for the buck for all those operating in the ecosystem and to recognize the distinguished talent of the video marketers.
PFT won two prestigious awards at the recently concluded Dada Saheb Phalke Film Festival 2019 - Best Cinematography for the Mega Icons episode on His Holiness the 14th Dalai Lama, developed and produced for National Geographic India and Best Ad Film for TVS Racing:‘35 years of Engineering Goosebumps’.
PFT’s creative arm, Brands Group, won a Creative Abby Bronze award at Goafest 2019. The award was received for a digital film created as part of Brooke Bond Red Label’s ‘Unstereotype’ campaign.
The Goafest is an annual 3-day celebration of the very best advertising and media work from India, honouring creativity and campaigns from across markets, mediums and languages of the country under one roof.
PFT’s CLEAR Vision Cloud won the 2019 NAB Show Product of the Year Award under the AI/Machine Learning category. A native media recognition AI engine, Vision Cloud powers ready to use AI-led Micro Services that have been custom made for solving strategic Media & Entertainment (M&E) business use cases.
PFT’s CLEAR Vision Cloud won TV Technology’s Best of Show Award at NAB Show 2019. Vision Cloud’s AI led Promo-assistance enables automatic creation of theme-based playlists to assist promo creation teams.
PFT’s CLEAR™ Vision Cloud won TV Technology’s Product Innovation Award for 2018. Vision Cloud is a native video recognition AI platform which builds machine wisdom from intelligence to transform media business operations.
PFT’s flagship product, CLEAR™ Media ERP won TVBEurope’s prestigious ‘Best of Show’ Award at IBC 2018 in the Content Management category. CLEAR is the world's first, proven Hybrid Cloud-enabled Media ERP Suite that automates the content supply chain and builds a connected enterprise.
Prime Focus Technologies won Gold at the PromaxBDA India Awards for an ad film made for Tata Sky - India's leading content distribution platform providing Pay TV and OTT services. PFT won the award for ‘Best Original Music Composition’ for a film promoting Tata Sky’s Emergency Top Up service.
Across the world, PromaxBDA Awards stand for marketing excellence in the media marketing space and are recognized as the most prestigious recognition for creative talent in this field.
Prime Focus Technologies’ marketing team won Gold at the Hermes Creative Awards 2018 in the Marketing Collateral/Branding category for themed customized party invite created for an internal event. PFT also received an Honorable Mention in the Communication/Marketing Campaign category for the campaign run on lowering Total Cost of Production.
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry and is administered by the Association of Marketing and Communication Professionals.
Prime Focus Technologies’ Subtitling Tool for Pre-Release Content won the inaugural IABM BaM awards at the NAB Show 2018.
The BaM Awards, judged by a panel of more than 40 non-affiliated expert judges, represent a real window on the future of the broadcast and media industry. More than 100 submissions were received in ten new categories under the heading of Content Chain: Creator to Consumer.
Prime Focus Technologies’ Subtitling Tool for Pre-Release Content won the industry renowned NewBay Best of Show Award from TV Technology.
NewBay Media’s Best of Show Awards recognize outstanding products and technology in the media and broadcast space. Shortlisted winners were judged at NAB 2018 in Las Vegas, according to a range of criteria, including ease of use/maintenance, performance against category, richness/relevance of the feature set, value/ROI, versatility, and innovation.
CLEAR™ Media ERP’s Work Order Management (WOM) functionality won TV Technology’s ‘Product Innovation Award 2017’. The NewBay ‘Product Innovation Awards’ honor outstanding product introductions that serve professionals who work in the TV/pro video and radio/online audio industries. The evaluation criteria included innovation of concept and design, creative use of technology, price value, and suitability for use in a broadcast TV/pro video or broadcast/online radio environment.
Prime Focus Technologies (PFT) has been awarded DPP's ‘Committed to Security’ mark for both Broadcast and Production. The award demonstrates PFT’s clear commitment to achieving security best practices and building a more secure media supply chain.
Prime Focus Technologies’ DAX® Production Cloud was recognized by TV Technology as a Best of Show Award winner at 2017 NAB Show. NewBay Media’s Best of Show Awards are judged by a panel of engineers and industry experts on the criteria of innovation, feature set, cost efficiency and performance in serving the industry. Only a small number of products were selected to receive a Best of Show Award from among hundreds of new products in competition.
CLEAR™ Media ERP's Promo Operations Module won the ‘StudioDaily Prime Award’ in the post-production software and services category at NAB 2017.
Prime Focus Technologies’ Interoperable Master Format (IMF) Media Player was recognized by TV Technology as a 'Best of Show Award' winner at IBC 2017. NewBay 'Best of Show Awards' at IBC honor innovation and outstanding product development, and winners are selected by an independent panel of eminent judges who evaluate the products live on the event floor. This year, the event saw a record number of entries with over 150 products.
Prime Focus Technologies’ Global Marketing and Communications Head T Shobhana wins Gold at Stevie® Awards for Women in Business. Watch the acceptance speech.
MarCom Awards recognize outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs. The awards were bestowed on marketing assets from PFT’s NAB 2016 campaign ‘Be Bold. Take The Leap’.
Our Founder & CEO, Ramki Sankaranarayanan, was honored with the ‘Hall of Fame’ award at the Digital Studio India Channel Awards 2016 for his outstanding contribution to the Media & Entertainment (M&E) industry.
Prime Focus Technologies CLEARTM Broadcast Cloud's Promo Operations was recognized by TV Technology as a Best of Show Award winner at 2016 IBC Show.
NewBay Media's TV Technology Best of Show Awards are judged by a panel of engineers and industry experts on the criteria of innovation, feature set, cost efficiency and performance in serving the industry. Only a small number of products are selected to receive a Best of Show Award from among hundreds of new products in competition.
T Shobhana, Vice President and Head of Global Marketing and Communications, PFT was awarded Marketing Professional of the Year, while PFT’s high profile ‘Be Bold. Take the Leap.’ campaign, launched at NAB 2016, received the Marketing Campaign of the Year award.
Designed in the shape of an iPhone that emulates various well-known Apple iOS interface menus, the Digital Next sales collateral won Platinum Awards in both “Brochure for Business to Business” and “Print Creativity for Brochure” categories.
Based on its analysis of the media workflow and resource management market, Frost & Sullivan recognized PFT with the 2015 Global Frost & Sullivan Award for Growth Excellence Leadership.
“PFT leverages its expertise in media and technology to design cloud solutions that can help media companies drive their next-level digital transformation,” said Mukul Krishna, global senior director, Digital Media, Frost & Sullivan. “With a solution such as Digital Next, it offers a comprehensive breadth of applications that are must-have for the changing media environment.”
Prime Focus Technologies-restored Associated Press (AP) Archive Digitization wins FOCAL International Award 2014. AP took home the award for Best Archive Restoration/Preservation project at the eleventh FOCAL (Federation of Commercial Audiovisual Libraries) International Awards.
Primetime Emmy for outstanding achievement in engineering development for DAX's core dailies service and application.
For demonstrating best in class capability, market leadership and commitment to meet customer CIOs’ evolving needs through the success of its CLEAR hybrid cloud platform for content management. The survey was conducted by the Centre of Recognition & Excellence with KPMG as the Knowledge Partner.
The award recognizes PFT’s innovation in digitizing broadcast networks and enabling content owners to transition from traditional supply chain to TV Cloud and digital media supply chain.
The EMC Transformers Award is an annual property that recognizes outstanding IT players who have successfully deployed truly transformational IT solutions within large and mid-size enterprises. Prime Focus Technologies won the award for transforming the way media and entertainment industry works with Media ERP platform, CLEAR.
The annual industry awards honor the top tier of new software and hardware being used in production and post today.
CLEAR was selected for ‘Best of IBC 2010’ award by the editors of TVB Europe and IBC Daily magazine. CLEAR was the only product to be listed in the Content Management category of the awards, which are published in the October edition of the magazine.
