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Broadcast

Be it channel operations, distribution or digital business, CLEAR, our cloud-based Media ERP platform helps virtualize the content supply chain and digitally mediate enterprise workflows to manage the business of content..

We offer a range of technical, creative and media processing services on the cloud to manage multi-platform content operations, including the award-winning DAX® workflow. DAX® has gone through a significant upgrade with some powerful additions to the software. With this upgrade and expanded functionalities, we now call this DAX® Production Cloud. Our engagements have helped broadcasters to digitally transform their businesses by cutting 30% costs, gaining 40% efficiencies and enhancing monetization opportunities.

Studios/Production

CLEAR, our cloud-based Media ERP platform helps virtualize the content supply chain and digitally mediate enterprise workflows to manage the business of content. CLEAR provides an integrated approach and a robust set of tools, including award-winning DAX workflow, for next generation Production on the Cloud. A true camera to archive offering that arms you with the ability to ingest raw camera files, extract metadata, and transcode to a multitude of codecs fostering automation of the production pipeline.

Brands

Whether it is production, adaptation or distribution of advertising materials, across different media and languages, Brands rely on us. Our roots in creative services and award winning cloud-enabled Media ERP technology, CLEAR allows us to offer the most comprehensive portfolio of integrated services and solutions to brands. As the trusted partner of many of the world’s most recognizable brands, we transform brand delivery processes for our clients in five countries (India, Nepal, Bangladesh, Sri Lanka, South Africa) and in 20 languages. More than 900 brand marketers and agency partners access our services and technology each and every day.

Sports

Serving the needs of Sports Administrators and Broadcasters alike, we offer technology and services to help game development and fans enjoy the sport they love.

CLEAR, our cloud-based Media ERP platform with Media Asset Management (MAM) and Business Process Management (BPM) at its core, helps virtualize the multi-sports content supply chain and digitally mediate enterprise workflows for B2B and B2B2C platforms. Utilizing innovative technologies, statistics, social channels and digital video are seamlessly integrated, changing the way we watch sport forever.

What We Do

Managing The Business Of Content™

Prime Focus Technologies (PFT) offers customers transformational solutions that help virtualize the content supply chain and digitally mediate enterprise workflows to manage not just the content, but the business of content. CLEAR™, our award-winning Hybrid Cloud technology enabled Media ERP platform and digital content services helps drive creative enablement, enhance ecosystem efficiencies & sustainability, reduce cost and realize new monetization opportunities.

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Latest Thinking

Media and Events

    Statement from Prime Focus Technologies

    August 15, 2017

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    M&E Journal | Spring 2017 | Hybrid Cloud: When On-Premise is Simply Not Good Enough by Ramki Sankaranarayanan, Founder & CEO, Prime Focus Technologies

    June 13, 2017

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    TV Technology: DAX® Production Cloud wins ‘Best of Show Award’ at NAB 2017

    June 6, 2017

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    Digital Studio I Ramki Sankaranarayanan, Founder & CEO talks about Media Asset Management (MAM)

    May 26, 2017

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    Digital Studio | PFT showcases industry-first upgrades to CLEAR™ Media ERP at BroadcastAsia 2017

    May 26, 2017

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    Digital Studio I PFT Featured as One of the Ten Most Admired Companies

    March 10, 2017

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    Digital Studio I Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies talks about top technology trends of 2017

    February 1, 2017

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    Prime Focus Technologies’ Marketing Head T Shobhana wins Gold at Stevie® Awards for Women in Business

    November 25, 2016

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    Prime Focus Technologies Founder & CEO Honored at Digital Studio India Channel Awards 2016

    November 9, 2016

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PFT Statement on Game of Thrones Incident