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Be it channel operations, distribution or digital business, CLEAR, our cloud-based Media ERP platform helps virtualize the content supply chain and digitally mediate enterprise workflows to manage the business of content..

We offer a range of technical, creative and media processing services on the cloud, including award-winning DAX workflow, to manage multi-platform content operations. Our engagements have helped broadcasters to digitally transform their businesses by cutting 30% costs, gaining 40% efficiencies and enhancing monetization opportunities.


CLEAR, our cloud-based Media ERP platform helps virtualize the content supply chain and digitally mediate enterprise workflows to manage the business of content. CLEAR provides an integrated approach and a robust set of tools, including award-winning DAX workflow, for next generation Production on the Cloud. A true camera to archive offering that arms you with the ability to ingest raw camera files, extract metadata, and transcode to a multitude of codecs fostering automation of the production pipeline.


Whether it is production, adaptation or distribution of advertising materials, across different media and languages, Brands rely on us. Our roots in creative services and award winning cloud-enabled Media ERP technology, CLEAR allows us to offer the most comprehensive portfolio of integrated services and solutions to brands. As the trusted partner of many of the world’s most recognizable brands, we transform brand delivery processes for our clients in five countries (India, Nepal, Bangladesh, Sri Lanka, South Africa) and in 20 languages. More than 900 brand marketers and agency partners access our services and technology each and every day.


Serving the needs of Sports Administrators and Broadcasters alike, we offer technology and services to help game development and fans enjoy the sport they love.

CLEAR, our cloud-based Media ERP platform with Media Asset Management (MAM) and Business Process Management (BPM) at its core, helps virtualize the multi-sports content supply chain and digitally mediate enterprise workflows for B2B and B2B2C platforms. Utilizing innovative technologies, statistics, social channels and digital video are seamlessly integrated, changing the way we watch sport forever.

What We Do

Managing The Business Of Content™

Prime Focus Technologies (PFT) offers customers transformational solutions that help virtualize the content supply chain and digitally mediate enterprise workflows to manage not just the content, but the business of content. CLEAR™, our award-winning Hybrid Cloud technology enabled Media ERP platform and digital content services helps drive creative enablement, enhance ecosystem efficiencies & sustainability, reduce cost and realize new monetization opportunities.

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Latest Thinking

Media and Events

    Debra Kaufman in conversation with Animal Planet and Prime Focus Technologies on 'Too Cute' Series in 4K

    March 10, 2015

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    Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies demystifies 4K and more in a conversation with

    February 20, 2015

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    Ramki Sankaranarayanan authored an article for – how Virtualization is simplifying content supply chain

    February 19, 2015

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    “Television shows will soon be as much about visual quality as about genres and stories”, says Bhaskar Sitholey, VP Creative Services at PFT.

    February 18, 2015

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    Epic Television talks about its strategic partnership with PFT. For more information, read the cover story by Editor, Nirmal Menon on Digital Studio.

    February 1, 2015

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    Patrick Macdonald King in conversation with SHOOT magazine on 'Virtualizing the content supply chain'

    January 31, 2015

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    Prime Focus Provides post Production for 4K reality series in 60 P

    January 27, 2015

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    Prime Focus Technologies(PFT) salutes its Golden Globe Winners

    January 22, 2015

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    Prime Focus Technologies Welcomes Rick Crosta as new Vice President of Sales

    January 7, 2015

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Inaugural speech by Ramki Sankaranarayanan at the launch of True North