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Broadcast

Be it channel operations, distribution or digital business, CLEAR, our cloud-based Media ERP platform helps virtualize the content supply chain and digitally mediate enterprise workflows to manage the business of content..

We offer a range of technical, creative and media processing services on the cloud to manage multi-platform content operations, including the award-winning DAX® workflow. DAX® has gone through a significant upgrade with some powerful additions to the software. With this upgrade and expanded functionalities, we now call this DAX® Production Cloud. Our engagements have helped broadcasters to digitally transform their businesses by cutting 30% costs, gaining 40% efficiencies and enhancing monetization opportunities.

Studios/Production

CLEAR, our cloud-based Media ERP platform helps virtualize the content supply chain and digitally mediate enterprise workflows to manage the business of content. CLEAR provides an integrated approach and a robust set of tools, including award-winning DAX workflow, for next generation Production on the Cloud. A true camera to archive offering that arms you with the ability to ingest raw camera files, extract metadata, and transcode to a multitude of codecs fostering automation of the production pipeline.

Brands

Whether it is production, adaptation or distribution of advertising materials, across different media and languages, Brands rely on us. Our roots in creative services and award winning cloud-enabled Media ERP technology, CLEAR allows us to offer the most comprehensive portfolio of integrated services and solutions to brands. As the trusted partner of many of the world’s most recognizable brands, we transform brand delivery processes for our clients in five countries (India, Nepal, Bangladesh, Sri Lanka, South Africa) and in 20 languages. More than 900 brand marketers and agency partners access our services and technology each and every day.

Sports

Serving the needs of Sports Administrators and Broadcasters alike, we offer technology and services to help game development and fans enjoy the sport they love.

CLEARTM, our cloud-based Media ERP platform with Media Asset Management (MAM) and Business Process Management (BPM) at its core, helps virtualize the multi-sports content supply chain and digitally mediate enterprise workflows for B2B and B2B2C platforms. Utilizing innovative technologies, statistics, social channels and digital video are seamlessly integrated, changing the way we watch sport forever.

What We Do

Managing The Business Of Content™

Prime Focus Technologies (PFT) offers customers transformational solutions that help virtualize the content supply chain and digitally mediate enterprise workflows to manage not just the content, but the business of content. CLEAR™, our award-winning Hybrid Cloud technology enabled Media ERP platform and digital content services helps drive creative enablement, enhance ecosystem efficiencies & sustainability, reduce cost and realize new monetization opportunities.

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Latest Thinking

Media and Events

    Prime Focus Technologies Strengthens Leadership in North America to Support CLEARTM Media ERP & Cloud Media Services; Welcomes James Eccles & Chris Reynolds

    November 14, 2017

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    Prime Focus Technologies CEO Wins 2017 Industry Innovator Award

    November 10, 2017

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    TV Technology | Ramki Sankaranarayanan wins NewBay’s Industry Innovator Award

    November 3, 2017

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    TV Technology | Media ERP: Embracing Automation Across the Content Supply Chain by T Shobhana, Vice President and Head, Global Marketing & Communications, PFT

    October 27, 2017

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    Streamingmedia.com I Interoperable Master Format (IMF) - One Format to Rule Them All or Just One More Format?

    October 24, 2017

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    Prime Focus Technologies Showcases Latest Enhancements to CLEARTM Media ERP at NAB New York 2017

    October 18, 2017

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    AVTV | Ramki Sankaranarayanan, Founder & CEO, talks about Work Order Management & other industry-first upgrades to CLEARTM Media ERP at IBC 2017

    September 25, 2017

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    KITPLUS | T Shobhana, VP & Head, Global Marketing and Communications talks about PFT’s innovations at IBC 2017

    September 21, 2017

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    IBC Production Hub I Prime Focus Technologies (PFT) at IBC 2017

    September 6, 2017

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Ramki Sankaranarayanan, Founder & CEO, Prime Focus Technologies shares his views at the IBC 2017 Keynote Panel