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Broadcast

Be it channel operations, distribution or digital business, CLEAR, our cloud-based Media ERP platform helps virtualize the content supply chain and digitally mediate enterprise workflows to manage the business of content..

We offer a range of technical, creative and media processing services on the cloud, including award-winning DAX workflow, to manage multi-platform content operations. Our engagements have helped broadcasters to digitally transform their businesses by cutting 30% costs, gaining 40% efficiencies and enhancing monetization opportunities.

Studios/Production

CLEAR, our cloud-based Media ERP platform helps virtualize the content supply chain and digitally mediate enterprise workflows to manage the business of content. CLEAR provides an integrated approach and a robust set of tools, including award-winning DAX workflow, for next generation Production on the Cloud. A true camera to archive offering that arms you with the ability to ingest raw camera files, extract metadata, and transcode to a multitude of codecs fostering automation of the production pipeline.

Brands

Whether it is production, adaptation or distribution of advertising materials, across different media and languages, Brands rely on us. Our roots in creative services and award winning cloud-enabled Media ERP technology, CLEAR allows us to offer the most comprehensive portfolio of integrated services and solutions to brands. As the trusted partner of many of the world’s most recognizable brands, we transform brand delivery processes for our clients in five countries (India, Nepal, Bangladesh, Sri Lanka, South Africa) and in 20 languages. More than 900 brand marketers and agency partners access our services and technology each and every day.

Sports

Serving the needs of Sports Administrators and Broadcasters alike, we offer technology and services to help game development and fans enjoy the sport they love.

CLEAR, our cloud-based Media ERP platform with Media Asset Management (MAM) and Business Process Management (BPM) at its core, helps virtualize the multi-sports content supply chain and digitally mediate enterprise workflows for B2B and B2B2C platforms. Utilizing innovative technologies, statistics, social channels and digital video are seamlessly integrated, changing the way we watch sport forever.

What We Do

Managing The Business Of Content™

Prime Focus Technologies (PFT) offers customers transformational solutions that help virtualize the content supply chain and digitally mediate enterprise workflows to manage not just the content, but the business of content. CLEAR™, our award-winning Hybrid Cloud technology enabled Media ERP platform and digital content services helps drive creative enablement, enhance ecosystem efficiencies & sustainability, reduce cost and realize new monetization opportunities.

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Latest Thinking

Media and Events

    Prime Focus Technologies to expand in Bengaluru

    August 20, 2014

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    Prime Focus Technologies' CLEAR™ positioned as an 'Exemplar' on the NASSCOM Product Excellence Matrix

    August 2, 2014

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    FX Networks signs deal with Prime Focus Technologies (PFT)

    July 9, 2014

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    PFT coins Media ERP

    June 19, 2014

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    Studio Systems Magazine features True North on its cover

    May 28, 2014

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    Pickle: Marriage of PFT and Dax

    May 2, 2014

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    AP wins Focal International Award for archive digitization project

    May 1, 2014

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    Los Angeles Times: Prime Focus Technologies to buy Culver City firm DAX

    March 11, 2014

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    The Hollywood Reporter: Prime Focus Technologies to Acquire DAX

    March 10, 2014

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Ramki Sankaranarayanan and Patrick Macdonald-King in conversation with 2014 NABShow TV