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Broadcast

Be it channel operations, distribution or digital business, CLEAR, our cloud-based Media ERP platform helps virtualize the content supply chain and digitally mediate enterprise workflows to manage the business of content..

We offer a range of technical, creative and media processing services on the cloud to manage multi-platform content operations, including the award-winning DAX® workflow. DAX® has gone through a significant upgrade with some powerful additions to the software. With this upgrade and expanded functionalities, we now call this DAX® Production Cloud. Our engagements have helped broadcasters to digitally transform their businesses by cutting 30% costs, gaining 40% efficiencies and enhancing monetization opportunities.

Studios/Production

CLEAR, our cloud-based Media ERP platform helps virtualize the content supply chain and digitally mediate enterprise workflows to manage the business of content. CLEAR provides an integrated approach and a robust set of tools, including award-winning DAX workflow, for next generation Production on the Cloud. A true camera to archive offering that arms you with the ability to ingest raw camera files, extract metadata, and transcode to a multitude of codecs fostering automation of the production pipeline.

Brands

Whether it is production, adaptation or distribution of advertising materials, across different media and languages, Brands rely on us. Our roots in creative services and award winning cloud-enabled Media ERP technology, CLEAR allows us to offer the most comprehensive portfolio of integrated services and solutions to brands. As the trusted partner of many of the world’s most recognizable brands, we transform brand delivery processes for our clients in five countries (India, Nepal, Bangladesh, Sri Lanka, South Africa) and in 20 languages. More than 900 brand marketers and agency partners access our services and technology each and every day.

Sports

Serving the needs of Sports Administrators and Broadcasters alike, we offer technology and services to help game development and fans enjoy the sport they love.

CLEAR, our cloud-based Media ERP platform with Media Asset Management (MAM) and Business Process Management (BPM) at its core, helps virtualize the multi-sports content supply chain and digitally mediate enterprise workflows for B2B and B2B2C platforms. Utilizing innovative technologies, statistics, social channels and digital video are seamlessly integrated, changing the way we watch sport forever.

What We Do

Managing The Business Of Content™

Prime Focus Technologies (PFT) offers customers transformational solutions that help virtualize the content supply chain and digitally mediate enterprise workflows to manage not just the content, but the business of content. CLEAR™, our award-winning Hybrid Cloud technology enabled Media ERP platform and digital content services helps drive creative enablement, enhance ecosystem efficiencies & sustainability, reduce cost and realize new monetization opportunities.

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Latest Thinking

Media and Events

    Prime Focus Technologies Honored with Two Awards at CMO Asia Awards

    June 28, 2016

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    Prime Focus Technologies Salutes its PromaxBDA India Award Winners

    June 13, 2016

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    MESA | Prime Focus Technologies CEO: Tear Down Internal Silos

    June 7, 2016

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    IABMTV | Ankur Jain, VP & Head, Sales, Asia Pacific talks about PFT and Digital Transformation at BroadcastAsia2016

    June 7, 2016

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    Digital Studio | BroadcastAsia 2016 to focus digital media transformation

    June 1, 2016

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    M&E Journal | Spring 2016 | Changing Consumer Demands and the Agility Needed to Support Them by T Shobhana, VP & Head, Global Marketing and Communications

    June 1, 2016

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    Asia-Pacific Broadcasting | One software for the enterprise

    June 1, 2016

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    APB News | BroadcastAsia2016 focuses on transforming digital media in Asia

    June 1, 2016

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    Prime Focus Technologies Launches Industry-First Promo Versioning Automation Module for Adobe Premiere Pro CC

    April 18, 2016

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In this interview with KITPLUS, PFT’s VP and Global Marketing Head, T Shobhana discusses the company's demonstrations at NAB 2016, including DAX® Production Cloud, Promo Versioning & Compliance Data Model.