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Our mission: To be relentlessly customer-obsessed

Where imagination meets form

Who we are

"Where imagination meets form" is the essence of Prime Focus Technologies (PFT), a company that combines creativity and technology to provide innovative solutions for the media and entertainment industry. PFT's flagship technology products, CLEAR® and CLEAR® AI, are examples of this convergence, as they leverage the power of the cloud and innovative AI technology to help you manage content with greater ease and efficiency. 

With CLEAR® and CLEAR® AI, you'll discover a haven to 'explore', 'experiment', and 'create' a digital space where ideas flourish. The CLEAR® logo isn't just a symbol; it's an invitation to unleash your creativity.

Who we are
Whether creating content, collaborating with teams, or managing operations, CLEAR® is a limitless vessel for your aspirations (your imagination), adapting seamlessly to your needs (providing form) and scale as your business grows. Through the fusion of automation and creativity, PFT propels users toward a future where the possibilities of content creation know no bounds. Welcome to the future of content creation today!
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What we stand for

Innovation is part of our DNA. We are constantly exploring new technologies and approaches to stay ahead of the curve and deliver the most effective solutions for our customers. Our many industry firsts, flagship products, including CLEAR® and CLEAR® AI, are examples of our commitment to innovation, as they leverage cutting-edge cloud and AI technology to revolutionize content management. Major M&E companies are already experiencing the PFT difference.

People

Ramki Sankaranarayanan

Director

As the founder of Prime Focus Technologies, Ramki has been responsible for pioneering an ERP system tailor-made for Media & Entertainment companies globally. With over 22 years of rich experience in technical, strategy, customer service, marketing, sales, and general management roles in the IT industry, Ramki has solid experience in the deployment of technology within the Media & Entertainment sector. Prior to starting PFT in 2007, he was the CEO of Subex Technologies.

Namit Naresh Malhotra

Director

As the founder of Prime Focus, Namit has been responsible for the strategy, growth and success of Prime Focus from its modest beginnings in Mumbai in 1997 to its current position as the world’s largest independent and integrated media services powerhouse. Namit’s perpetual optimism and entrepreneurial spirit is written throughout the Prime Focus identity. Actively seeking out projects that will expand the strengths of the company, and challenge its team to push themselves to the next level, Namit is devoted to nurturing talent and ambition, and to delivering his clients world-class creative and technical services, and intelligent financial solutions. Namit is the poster boy of Indian entrepreneurship in Hollywood.

Devarajan Samu

Director

An industry veteran, Mr. Samu Devarajan brings wealth of management experience having previously held the position of Managing Director of CISCO Systems India. As CEO and MD, he helped TATA Elxsi from loss making organization to one of the most successful companies of the TATA Group. Dev is currently the Chairman of Board of Directors at ADC India Communications Limited, Independent Director at Neilsoft Limited and founder and President of Transmation Consulting, his own strategy consulting firm.

Bharat Shashikumar Dighe

Director

Bharat Dighe is a Chartered Accountant and he has more than 23 years of experience in Private Equity investments and M&A Consulting in India. More than 18 years’ experience in direct investing roles with global private equity fund houses investing in Indian unlisted companies, both as minority / majority shareholding. He has also been in senior management positions in global investment houses, handling all aspects of the investment process.

Nishant Avinash Fadia

Director

Mr. Nishant Fadia is Chartered Accountant by profession and also the Chief Financial Officer of Prime Focus Limited (PFL) and the face of Prime Focus for the financial community. He was the Company’s first CFO, taking it public in 2006. In 2014, he took the role of Group Chief Operating Officer to identify new expansion opportunities, before returning to the position of CFO of the parent company, PFL. His role includes strategizing to enhance value for stakeholders.

Audit  Committee
Chairman
Mr. Samu Devarajan
Members
Mr. Bharat S. Dighe
Mr. Nishant Fadia
Corporate
Social Responsibility Committee
Chairman
Mr. Ramakrishnan S.
Members
Mr. Bharat S. Dighe
Mr. Nishant Fadia
Nomination and
Remuneration Committee
Chairman
Mr. Samu Devarajan
Members
Mr. Bharat S. Dighe
Mr. Nishant Fadia

Testimonials

Together is better

Together is better

Mutual respect and growth are at the heart of our success. We understand that fostering an environment of respect and collaboration is key to achieving our goals, and we are committed to supporting each other's growth and development as individuals and as a team.

Partners

Join the growing list of M&E movers and shakers who implement our innovative services

Sustainability

Our Approach to Sustainability

At PFT, we’re committed to a better future, and that future is sustainable. Deeply woven into our vision of tomorrow’s M&E industry are our goals for a sustainable future and Profits with Purpose.

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Social & Economical
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Awards

Our Achievements Shine Bright

01

Tata Play Top Partner 2024

02

NAB SHOW Product of the Year 2024

03

AWS ISV Innovation Cup

04

MovieLabs 2030 Vision Showcase

05

Asian Academy Creative Awards 2021

06

Abby Awards 2019

Investor Relations

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