Our mission: To be relentlessly customer-obsessed

"We've collaborated closely with PFT on several strategic programs, including powering content for our direct-to-consumer platform, Hotstar, which changed the digital landscape of India. Across all engagements, PFT has proven itself as an execution powerhouse. The team's penchant for innovation, quality, flexibility, and ability to handle scale have helped us consistently set new creative and operational excellence benchmarks."

"Not having Notting Hill Carnival on the street this year was an incredibly sad but vital decision that was unavoidable for the safety of millions that attend. We wanted to ensure that the vibrancy, sounds, and culture were still given an opportunity to flourish in 2020 and are thrilled we found an able techno-creative partner in PFT to make this come alive virtually."

“The 2023 Product of the Year Awards winners have demonstrated how they can help revolutionize the content lifecycle at all stages. We congratulate PFT on their double win.”

“We needed a partner who could handle our global needs and a project of this complexity and scale. For that reason, we chose Prime Focus Technologies.”

“The decision to have CLEAR^® AI run on AWS will offer our customers from the media and entertainment industry fast and flexible access to the cloud.”

"I am very impressed with CLEAR^® AI and PFT's approach to making AI work for us. PFT understands that each media enterprise is unique in business objectives and nature of the content, and hence the AI solution cannot have a 'one-size-fits-all' approach. Their AI experts worked with our teams to understand the challenges and deliver a solution that truly meets the efficiency goals we had envisaged when we commissioned this project."

"PFT is an experienced technology solutions provider whose expertise and specialism perfectly complement our operation, so we can focus on what we do best. CLEAR^® offers us a welcome and effective boost in automation and insight that supports our talented teams."

"COVID-19 has reinforced the importance of cloud-based workflows for the Media & Entertainment industry in production. And virtualized collaboration is a heightened requirement now more than ever for our Originals. We evaluated multiple products in the marketplace and found CLEAR® more promising to cater to our production supply chain needs. We will now be using CLEAR^® to handle our supply chain for all of our Originals."

To manage a complex operation set up like ours and entirely undertake this project during the pandemic was not easy. I'd like to credit PFT as a superb strategic partner who helped us get out of a tough spot, recover, and help go live with CLEAR^® so we could resume our Media Services operations."