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Brand Services

  • Introduction
  • Content Creation
  • Post Production
  • Spot Distribution
  • Content Studio
  • Resources

Introduction

The future of marketing communications is not about broadcasting your message using various digital media platforms, it's about powerful storytelling. Brands need to listen to their audience, tap into the stories that people are co-creating and use innovative narratives to engage and connect with viewers at a deep, fulfilling level. PFT creates immersive content that resonates with viewers and helps brands build themselves as digital content destinations. We have 2 decades of proven video advertising experience, and work on over 5000 media assets per month.

Content Creation

PFT has developed a secret sauce to transform brands into digital content destinations by creating addictive content that builds loyalty. At a time when viewers consume 2.5 times more video content on the internet than TV, PFT acts as a magical creative wizard for producing cutting edge digital content to entertain, educate and engage consumers. Every day, our team pushes the boundaries of creative thought to help brands blaze trails and move mountains.

  • Videos: We create all kinds of videos ranging from Brand to Product to Corporate. Right from award-winning promos to stunning video catalogues to riveting television commercials starring A-list celebrities – we do it all!
  • Statics: We create compelling gifs, banners, teasers, Electronic Direct Mailers and print campaigns that delight customers and increase brand loyalty. Of course, the proof is in the pudding -Take a look.
  • Production: We have strong Production capabilities in 96 countries. We plugin where you need – right from conceptualization and scripting to pre-production and production execution.

 

Latest Work

Brand
  • Brooke Bond Red Label – Republic day

    TVS Racing – 35 Years of Engineering Goosebumps

    Madura Coats – Makar Sakranti

    Oppo 7

    Big Bazaar – Holi

    Big Bazaar – Makar Sakranti

    Big Bazaar – Shraavan

    Big Bazaar – Valentines Day

    Brooke Bond Red Label – Dwarfism day

    Reliance Home Finance – Parent’s day

    Puma at Jabong

    Reublic TV

Product
  • TataSky Comedy- Sunil Grover

    Tatasky Showcase Mashup

    TATA SKY-TELUGU CINEMA

    Tatasky Emergency Topup

    Uber Eats Delhi

    Soch, rise to the occasion

Corporate
  • Amazon I Have Space

    Xiaomi MI Fans

    Make in India AMAZON

    QRG Hospital

Events
  • Indian Hairdressing Awards 2018-19 | Grand Finale–Dubai

    Xiaomi-Mi A1 Launch Event Coverage

    Indian Hairdressing Awards 2018-19 | L'Oreal Professionnel Dream Team

    Indian Hairdressing Awards 2018-19 | L'Oreal Professionnel ID Artists

    Indian Hairdressing Awards 2018-19 | East Region Final

Post Production

As a one-stop video agency for brands, PFT offers an exhaustive range of scalable, high quality post production services with fast turnaround time (TAT). We have 20+ years of proven experience in films and advertising, thanks to our parent company Prime Focus. This enables us to offer the scale and TAT you need to delight viewers. Plus, our super-secure Cloud portal makes it easy to manage, review and distribute content seamlessly.

  • Digital Intermediate (DI): High quality visual finishing and color grading
  • Visual Effects (VFX): Digital and special effects, matte paintings, motion capture, live action shooting techniques for VFX
  • Content Localization: Subtitling, dubbing, access services, text to text localization and scripting in 60+ languages
  • Animation: 2D & 3D character animation, motion graphics and more
  • Rotoscoping & Versioning: Adaptation based on geographies, pack shot updates, cut down edits and more
  • Audio: Dolby 5.1 mixing & encoding, and stereo mixing
  • Animatics/Narramatics: Pre-visualization rough drafts, pencil sketched storyboards and animated sequences
  • State-of-the art infrastructure: 150 edit suites, 16 sound studios, 14 5.1 QC rooms and 15 finishing rooms
  • Easy-to-use Cloud portal: Review & Approval on-the-fly, centralized repository for content management, seamless distribution
Post Production
  • Wild Stone CODE - Precious Metal Collection

    Ford Mustang

    MAMI Festival Kiran Rao 50Sec

    Wednesday Bigbazaar

    Ford Ecosport Airbag

    ENO Tag

    Xiaomi -Diwali With MI

    PFT Static Showreel

Spot Distribution

No matter how many TV networks you need to deliver your ads to, we can ensure fastest turnaround time (TAT), best file quality and lowest cost. Our Cloud-based solution, CLEARTM Express performs electronic delivery of TV commercials with high speed, watertight security and lowest rejection rate.

  • Ability to handle multiple deliveries simultaneously
  • Connectivity to 450+ channels in India
  • Server-to-server deliveries for many channels (including Doordarshan), facilitating immediate S&P checks
  • Flat rate to deliver both SD and HD titles
  • Fastest Turnaround Time (TAT) – deliveries within 2-3 hours
  • Cloud technology for auto-transcoding files to ensure highest possible quality output
  • Manual and Auto QC in accordance with broadcaster specifications
  • Customised rate cards based on volumes
  • Extensive support for all aspects of post production
    • End-to-end operations — from ingest to localization to mastering
    • Assistance in converting TV commercials to J2K file format
    • Procurement of censor board certification

Content Studio

PFT’s Content Studio conceptualizes and executes 360 degree turnkey creative solutions for brands, as well as broadcasters, studios and sports organizations, based on their strategic, long-term communication objectives. We help brands build a cohesive universe of messaging that ensures a degree of consistency across multiple platforms, yet supports navigation from one platform to the other without seeming repetitive.

  • Trans-media, platform agnostic content solutions
    We imbibe integral elements of your story world, and communicate these innovatively across multiple delivery channels to create a cohesive consumer experience. Whether it’s creation of mass media or hyper-targeted content, data driven narratives for building digital communities, or crafting intellectual properties that help deliver ROI, we do it all.
  • Interactive, engaging consumer experiences
    We produce platform and target relevant content, by leveraging short & long form videos, digital brand journalism, interactive & personalized videos, gamification, on-ground events, CGI, VFX, as well as Virtual, Augmented & Mixed Reality techniques. Our genre agnostic capabilities span across fiction, reality, factual drama and documentaries.
  • Techno-creative, analytics-driven approach
    Being part of the world’s largest integrated media services powerhouse allows us to leverage best-in-class creative & technical talent, data analytics, technology integrations, and pre-existing relationships with OTT platforms, broadcasters and distributors; to create successful communication strategies for clients.
 
 

Resources

  • Sony Music leverages Interact Online Video Platform to tap new Monetization opportunities

    Download
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  • CLEARTM Express Powers Spot Distribution for Madison World

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