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We are in the age of the attention economy and conversational commerce. Compelling storytelling has never been so important in marketing communications than ever before. To be discovered, brands have to stand out through their content. Content that serves consumers needs, not extolling a brands legacy or claims. Content creators have to think out-of-the-box to create compelling crisp content that can help them pitch effectively, induce consumers to play with it, and plunge deep into their mind space for concluding the buyer journey.
PFT Brands is a full service digital-native creative agency providing end-to-end creative solutions for brands, broadcasters & production companies worldwide. With 25 years of proven experience in the Media & Entertainment industry helping content creators tell engaging stories, our talent pool of 600+ highly skilled creative minds know what works best, be it films, advertising, or episodic content. And did you know group company DNEG has bagged 5 Academy® Awards for Best VFX?
Content Factory is the go-to destination for creating compelling content that resonates with consumers. Our creative team, backed by cutting edge technology, offers end-to-end content creation and highly scalable post-production to ensure quick turnaround from ideation to release. More than 100 industry awards have validated our creative prowess.
We deliver content based on specific business needs or strategic marketing objectives, helping brands / products / corporates transform into digital content destinations that build loyalty. Right from ideation & scripting, storyboards, planning & prep, line production & shoot to post-production, we handle all aspects of content creation end-to-end.
(Ads / Digital films for 3 minutes or less)
Right from ideation and conceptualization to scripting and story boards, production and post production, planning, prep and line production, we handle all aspects of content creation.
PFT has the proven capability to conceptualize and execute long-form content for brands, products, corporates, broadcasters, studios, and OTT platforms, based on their strategic, long-term communication objectives.
As a one-stop-shop for creating videos that are engaging, entertaining, and educating, PFT offers a high-quality, scalable post-production infrastructure with fast turn around time. It also eliminates the hassle of having to work with multiple vendors.
Today Content marketing is more about compelling videos. Consumers are watching videos on their smart devices. And with content overload on the internet, attention spans have shortened. Only micro content that’s crisp, attention grabbing, and meaningful gets the thumbs up on social media, and PFT has cracked this code for many brands.
PFT's proprietary Cloud technology allows electronic delivery of TV commercials with high speed, security and lowest rejection rate of 0.05%.
For brands, delivering ads to TV networks is cumbersome and time-consuming. It gets all the more complex when there are many networks & channels involved, and the ad spot has many duration & language versions too.
PFT's CLEAR Express is a Cloud-based solution that manages all these complexities with speed, security, and the lowest rejection rate.
and many more...
