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Brand Services

  • Introduction
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Introduction

We are in the age of the attention economy and conversational commerce. Compelling storytelling has never been so important in marketing communications than ever before. To be discovered, brands have to stand out through their content. Content that serves consumers needs, not extolling a brands legacy or claims. Content creators have to think out-of-the-box to create compelling crisp content that can help them pitch effectively, induce consumers to play with it, and plunge deep into their mind space for concluding the buyer journey.

PFT Brands is a full service digital-native creative agency providing end-to-end creative solutions for brands, broadcasters & production companies worldwide. With 25 years of proven experience in the Media & Entertainment industry helping content creators tell engaging stories, our talent pool of 600+ highly skilled creative minds know what works best, be it films, advertising, or episodic content. And did you know group company DNEG has bagged 5 Academy® Awards for Best VFX?

Portfolio

View Portfolio

Content Factory

Content Factory is the go-to destination for creating compelling content that resonates with consumers. Our creative team, backed by cutting edge technology, offers end-to-end content creation and highly scalable post-production to ensure quick turnaround from ideation to release. More than 100 industry awards have validated our creative prowess.

Content Engine

We deliver content based on specific business needs or strategic marketing objectives, helping brands / products / corporates transform into digital content destinations that build loyalty. Right from ideation & scripting, storyboards, planning & prep, line production & shoot to post-production, we handle all aspects of content creation end-to-end.

  • Scalable creative talent - Best storytellers on-board to create persuasive and engaging content
  • End-to-end services - Right from conceptualization & scripting to line production, all under one roof. Reduces hassles of working with multiple vendors and aids in faster turn around time (TAT) Dedicated Team to work on all your projects through the year while adhering to brand guidelines and creative grammar
  • Proven expertise - Two and a half decades in Media & Entertainment. Production capabilities in 96 countries, 8 self-owned shooting stages and 200 professional cameras

mpl

Short Form
content creation

(Ads / Digital films for 3 minutes or less)

Right from ideation and conceptualization to scripting and story boards, production and post production, planning, prep and line production, we handle all aspects of content creation.

Long Form
content creation

PFT has the proven capability to conceptualize and execute long-form content for brands, products, corporates, broadcasters, studios, and OTT platforms, based on their strategic, long-term communication objectives.

post Production

As a one-stop-shop for creating videos that are engaging, entertaining, and educating, PFT offers a high-quality, scalable post-production infrastructure with fast turn around time. It also eliminates the hassle of having to work with multiple vendors.

  • Scalability On-demand scalability to meet the tightest deadlines
  • Dedicated SPOC and team for seamless day to day operations
  • State of the art post facilities 185 edit suits, over 600 creative minds, 24 5.1 Dolby® sound studios, 16 finishing rooms, 15 QC rooms, 10 4K HDR grading rooms, 8 self-owned shooting stages; 200 Expert artists; Localization in more than 60 languages
  • Use of latest, cutting edge equipment and software DaVinci Resolve, Flame, Quantel IQ, Baselight, Lustre, 3Ds Max, Nuke

Animation
2D & 3D character animation for innovative storytelling, Motion graphics, Stop motion animation, Paper craft animation and Claymation
Visual Effects (VFX)
Digital & special effects and Live action shooting techniques for VFX
2D & Design
Concept art, Story boards, Animatics & Narramatics and Flash animation
Tactical Post/Adaption & Versioning
Adaptation based on geographies, Pack shot updates (Rotoscopy), Tag-ons and Cut down edits
 
Digital Intermediate (DI)
High quality visual finishing and HDR color grading
Content Localization
Subtitling, Dubbing, Text-to-Text localization and Scripting
Audio
Dolby 5.1 mixing & encoding and Stereo mixing
Statics
3D Modelling and Still shoots

Content Engine

Today Content marketing is more about compelling videos. Consumers are watching videos on their smart devices. And with content overload on the internet, attention spans have shortened. Only micro content that’s crisp, attention grabbing, and meaningful gets the thumbs up on social media, and PFT has cracked this code for many brands.

Content Delivery

PFT's proprietary Cloud technology allows electronic delivery of TV commercials with high speed, security and lowest rejection rate of 0.05%.

For brands, delivering ads to TV networks is cumbersome and time-consuming. It gets all the more complex when there are many networks & channels involved, and the ad spot has many duration & language versions too.

PFT's CLEAR® Express is a Cloud-based solution that manages all these complexities with speed, security, and the lowest rejection rate.

  • Lowest cost - Network wise (and not channel-wise) deliveries, customised rate cards based on volume
  • Lowest Rejection Rate - 0.05%
  • Highest Quality - Stringent, multi-tier QC; Award-winning Cloud technology used for transcoding
  • Fastest time-to-market - Express delivery within 2-3 hrs
  • 24 x 7 delivery and customer support
  • Own servers at major broadcasters locations in India
  • Watertight Security - ISO 27001 & SOC2 compliant
  • Manual & Auto QC as per broadcaster’s specifications
  • In-house support for all aspects of post production - right from ingest to localisation to mastering

Our Team

Bhaskar Sitholey

Senior Vice President, Techno-Creative
Solutions

Paramangsu Mukherjee

Vice President, Techno-Creative
Solutions

Our Clients

and many more...

Testimonials

 
 
 
 
 
 
 
 
 
 
 
 
 
 
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