Introduction

The future of marketing communications is not about broadcasting your message using various digital media platforms, it's about powerful storytelling. Brands need to listen to their audience, tap into the stories that people are co-creating and use innovative narratives to engage and connect with viewers at a deep, fulfilling level. PFT creates immersive content that resonates with viewers and helps brands build themselves as digital content destinations. We have 2 decades of proven video advertising experience, and work on over 5000 media assets per month.

Post Production

As a one-stop video agency for brands, PFT offers an exhaustive range of scalable, high quality post production services with fast turnaround time (TAT). We have 20+ years of proven experience in films and advertising, thanks to our parent company Prime Focus. This enables us to offer the scale and TAT you need to delight viewers. Plus, our super-secure Cloud portal makes it easy to manage, review and distribute content seamlessly.

• Digital Intermediate (DI): High quality visual finishing and color grading
• Visual Effects (VFX): Digital and special effects, matte paintings, motion capture, live action shooting techniques for VFX
• Content Localization: Subtitling, dubbing, access services, text to text localization and scripting in 60+ languages
• Animation: 2D & 3D character animation, motion graphics and more
• Rotoscoping & Versioning: Adaptation based on geographies, pack shot updates, cut down edits and more
• Audio: Dolby 5.1 mixing & encoding, and stereo mixing
• Animatics/Narramatics: Pre-visualization rough drafts, pencil sketched storyboards and animated sequences
• State-of-the art infrastructure: 150 edit suites, 16 sound studios, 14 5.1 QC rooms and 15 finishing rooms
• Easy-to-use Cloud portal: Review & Approval on-the-fly, centralized repository for content management, seamless distribution

Content Studio

PFT’s Content Studio conceptualizes and executes 360 degree turnkey creative solutions for brands, as well as broadcasters, studios and sports organizations, based on their strategic, long-term communication objectives. We help brands build a cohesive universe of messaging that ensures a degree of consistency across multiple platforms, yet supports navigation from one platform to the other without seeming repetitive.

• Trans-media, platform agnostic content solutions
  We imbibe integral elements of your story world, and communicate these innovatively across multiple delivery channels to create a cohesive consumer experience. Whether it’s creation of mass media or hyper-targeted content, data driven narratives for building digital communities, or crafting intellectual properties that help deliver ROI, we do it all.
• Interactive, engaging consumer experiences
  We produce platform and target relevant content, by leveraging short & long form videos, digital brand journalism, interactive & personalized videos, gamification, on-ground events, CGI, VFX, as well as Virtual, Augmented & Mixed Reality techniques. Our genre agnostic capabilities span across fiction, reality, factual drama and documentaries.
• Techno-creative, analytics-driven approach
  Being part of the world’s largest integrated media services powerhouse allows us to leverage best-in-class creative & technical talent, data analytics, technology integrations, and pre-existing relationships with OTT platforms, broadcasters and distributors; to create successful communication strategies for clients.