It’s a Smart
match.

Embracing possibilities together.

Our many industry firsts, flagship products, including CLEAR® and CLEAR® AI, are examples of our commitment to innovation, as they leverage cutting-edge cloud and AI technology to revolutionize content management.

PFT automates
Channel 4’s multi-
vendor cloud-based supply chain
Explore our offerings

Smart MAM

Simplify workflows and amplify revenues
Our AI powered Smart MAM is a centralized, cloud - based intelligent storage management solution that simplifies your media supply chain.

With inbuilt AI models for multi-modal and multi-level content discovery, organizations can optimize their global orchestration capabilities and improve asset accessibility.

Embedded workflow and work order management to track your projects and enable timely go to market.

ONE platform for content acquisition, content processing, media operations, delivery to endpoints like linear playout platform and content archive.

CLEAR® AI

CLEAR® AI is a purpose-built platform tailored for the Media and Entertainment (M&E) industry. It is a culmination of SLMs, LLMs, and Gen AI that provides organizations the flexibility to plug and play various AI co-pilots and form the perfect technology stack.

Use cases

Across the content value chain

Content Creation

Content highlights, AI assisted review and approval

Content Management

Intelligent storage, Metadata enrichment, Asset deduplication,
AI Segmentation, AI Compliance

Content Marketing &
Distribution

Social media monetization, AI Reframe, Translation,
Transcription, AI subtitling
Channel4Hearst  ClientBCCI  Client
Channel4Hearst  ClientBCCI  Client

Our sustainability
charter

At PFT, we’re committed to a better future, and that future is sustainable. Deeply woven into our vision of tomorrow’s M&E industry are our goals for a sustainable future and Profits with Purpose.