Prime Focus Technologies (PFT), the creator of CLEAR^®, the world’s first AI-powered media ecosystem for content, will unveil a powerful suite of new Agentic AI-led innovations at IBC 2025 (Booth #5.F86). These solutions are purpose-built to automate complex creative, localization, and supply chain workflows, helping broadcasters, studios, and streaming platforms achieve unprecedented speed, scale, efficiency, and monetization opportunities.

Among the highlights are the breakthrough Metadata Agent, delivering the highest fidelity metadata at the lowest cost, a new suite of Localization Agents, the enhanced Clipping Agent for snackable content and micro-drama creation, and the Conversational AI Search Agent — a breakthrough that enables natural language discovery not just across MAMs but also in Direct-to-Consumer (D2C) apps, revolutionizing how professionals and end-users interact with content.

Experience CLEAR^® AI Agents in Action

At IBC 2025, PFT will showcase purpose-built Agentic AI digital workers trained on content workflows. These AI Agents are designed to deliver measurable business outcomes in speed, savings, and new revenue generation.

Breakthrough Metadata Agent – Highest Fidelity at Lowest Cost

Powered by PFT’s patented Machine Wisdom, the Metadata Agent sets a new industry benchmark by creating the highest fidelity metadata at the lowest cost; a first-of-its-kind innovation. It automatically analyzes, tags, vectorizes, and enriches content with synopses, titles, descriptions, compilations, thumbnails, and contextual metadata, making media assets instantly discoverable and endlessly reusable.

Built on specialized extraction models, multiple LLMs, and proprietary AI with PFT patented Machine Wisdom, it delivers near human-like comprehension while being cloud-optimized for scale and efficiency. This breakthrough redefines the economics of metadata creation, opening up powerful new opportunities for archive monetization and content discovery.

Conversational Search Agent – Discovery Across MAMs & Direct-to-Consumer Apps

The Conversational Search Agent transforms how content is discovered and consumed by making search as natural as asking a question.

• Within Media Asset Management (MAMs), it allows editors, marketers, and rights managers to instantly surface scenes, dialogues, or visual elements across one or multiple MAMs. Instead of relying solely on structured metadata, teams can simply type: “find every goal scored in extra time” or “show me night chase sequences in downtown LA.”
• In Direct-to-Consumer (D2C) apps, it empowers audiences with the same intuitive search experience like “play all episodes where Character X meets Character Y” or “find documentaries about space exploration narrated by women.”

By bridging enterprise workflows and consumer engagement, the Conversational Search Agent unlocks faster promo creation and distribution timelines while also enhancing user stickiness, personalization, and content monetization for streaming platforms. This leap in discovery redefines both how media teams work with archives and how global audiences interact with vast content libraries.

New CLEAR^® AI Localization Agents

PFT debuts CLEAR^® AI Localization Agents, a breakthrough suite built to make localization faster, smarter, and more inclusive. These agents collaborate seamlessly, refining each other’s outputs to deliver human-like precision while dramatically reducing the need for manual review:

• Transcription Agent – Self-refining transcripts with improved timecode accuracy and correction of missing words.
• Translation Agent – Fluent, culturally nuanced, grammatically correct, well punctuated and contextually accurate translations beyond literal conversion.
• Audio Description Agent – Automates scripts and AD generation for visually impaired audiences, enabling scalable, regulation-ready accessibility.

Together, they redefine localization by blending automation, inclusivity, and scale.

Enhanced Clipping Agent for Snackable Content & Micro-Dramas

Evolved into a short-form content creation powerhouse, the Clipping Agent now creates promos, trailers, and snackable content including micro-dramas. With a built-in Content Studio, media companies can go beyond auto clipping to tell stories with these segments and automatically generate all the creative artifacts required for distribution like synopsis, title, keywords, and reframed vertical experiences.

This empowers teams to repurpose archives faster and smarter, transforming existing assets into engaging, revenue-ready content.

CLEAR^® AI-Powered Smart MAM

CLEAR^® Smart MAM is redefining traditional media asset management as an AI-first, cloud-native platform:

• Powered by a Conversional AI Search helping the best content discovery inside a MAM that hosts the highest fidelity of data
• Automates workflows for clipping, metadata logging, and promo versioning, delivering up to 70% cost savings in content analysis.
• Transforms passive archives into active libraries, powering library hydration to unlock new monetization streams.

“AI shouldn’t replace creativity—it should accelerate it,” said Ramki Sankaranarayanan, Founder & Global CEO, Prime Focus Technologies. “With CLEAR^® Agentic AI, we’re moving beyond task automation to deliver breakthroughs that set new benchmarks for fidelity, inclusivity, discovery, and storytelling. These innovations don’t just make workflows faster and cheaper, they open entirely new ways for media companies to unlock revenue and engage audiences. Our goal is simple: to give creative teams the freedom to focus on storytelling, while AI takes care of everything else.”

Meet PFT at IBC 2025

PFT invites content creators, media technologists, and operations leaders to experience CLEAR^® live at IBC 2025, Booth #5.F86.

Click here to schedule a meeting or demo with us at IBC 2025

About Prime Focus Technologies

Prime Focus Technologies (PFT) is the creator of CLEAR^®, the world’s first AI-powered media ecosystem for content. PFT provides cloud-powered AI technology and media services that enable creativity, efficiency, and revenue generation. Its customers include Walt Disney-owned Star TV, Channel 4, ITV, Sinclair Broadcast Group, A&E Networks, Warner Bros. Discovery, Hearst, PBS, Paramount, Lionsgate, Crunchyroll, Insight TV, Disney+ Hotstar, BCCI, Tegna, Amazon MGM Studios, and more.

For more information visit: www.primefocustechnologies.com.

Press Contact

T Shobhana
Senior Vice President & Global Head of Marketing
Prime Focus Technologies
Los Angeles, CA
t.shobhana@primefocus.com