NEWS & PRESS RELEASES

Prime Focus Technologies to showcase CLEAR® AI Agents and AI Applications for Postproduction and Content Supply Chain at CABSAT 2025

By PFT
April 23, 2025

Real Results, No Fluff.


Prime Focus Technologies (PFT) is excited to announce its participation at CABSAT 2025, where it will showcase its CLEAR® AI Agents and AI Applications—designed to deliver real results in postproduction and content supply chain workflows. CLEAR® AI is purpose-built for video content and is set to reveal how these innovations can enable visible ROI for their AI investments today.


"AI is the buzzword of our time, but in the GCC, the real question is: where’s the business impact?" said Suresh Sugumaran, SVP and Head, EMEA at Prime Focus Technologies. "At PFT, we’ve spent over six years investing in AI that delivers measurable value—today. Leading media firms in the GCC region have strategically prioritised AI adoption, not just for operational efficiencies, but also to improve audience’s experience and drive revenues. This isn’t just innovation for innovation’s sake—this is AI for top-line, and it’s why CFOs in the Middle East are taking notice”.


At CABSAT 2025, visitors to Stand #W2255 will see AI-powered Search and Action Content Co-Workers:


  • Search & Metadata AI Agents: Struggling with content discovery? CLEAR® AI’s Search & Metadata Agents go beyond keywords to empower your teams to retrieve assets for powerful story telling. Our AI Agents make it easier than ever to repurpose content, enabling new monetization channels and driving additional revenue.
  • Action AI Agents for Content Creation: Looking to scale content production while keeping costs under control? CLEAR® AI’s Content Creation Action Agents automate the time-consuming tasks of snackable content creation—from generating highlights to automating the editing process. This accelerates time-to-market and drives higher viewership and engagement. With proven success, including a 4X YouTube viewership increase and 22X revenue growth for a major broadcast network, our AI Agents is designed to turn your content into a revenue generator.
  • Action AI Agents for Content Automation: Are inefficiencies in content operations slowing your growth? CLEAR® AI Automation Agents take the heavy lifting out of operations—whether automating segmentation, ensuring compliance, or seamlessly adapting assets for global distribution. Experience a 25% increase in viewer retention, a 15% boost in ad revenue, and a reduction in manual compliance review time by 80%.

Beyond AI Agents, PFT will showcase powerful AI Applications designed to manage content, tasks, and workflows:


With applications like AI-powered Collaboration for dailies and context-aware MAM, CLEAR® AI applications allow your teams to do more with less, while significantly reducing operational costs.


Media companies don’t have time for experiments that don’t move the needle. See us at CABSAT, Stand S1-H45, and see how CLEAR® AI delivers real results—no fluff.


About Prime Focus Technologies


Prime Focus Technologies (PFT) is the creator of CLEAR®. It offers streaming platforms, studios, and broadcasters AI-led technology and media services powered by the cloud—enabling creativity, agility, and most importantly, revenue growth. PFT partners with major players such as Channel 4, ITV, Sinclair Broadcast Group, A&E Networks, Warner Bros. Discovery, Paramount, Crunchyroll, Insight TV, JioStar, BCCI, Tegna, Amazon MGM Studios, and more.


For more information visit: www.primefocustechnologies.com


Press Contact


T Shobhana
Senior Vice President & Global Head of Marketing
Prime Focus Technologies
Los Angeles, CA
t.shobhana@primefocus.com