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Gone are the days when brands needed to create videos only for advertising their products or services. Today, you must leverage this powerful medium to engage, educate and entertain consumers, employees and stakeholders. As the video explosion accelerates, creating high quality content, and managing its production and distribution are pretty huge challenges. We know what you go through to connect with your consumers, engage them, get them to experience your brand and build loyalty. If those weren’t enough, you also have to worry about measuring reach and assessing ROI.
Our roots in creative services, coupled with our technology prowess help us transform brands into digital content destinations that build loyalty. We are the perfect intersection between creativity and technology – not only do we create immersive content that resonates with viewers, we also provide cutting edge Cloud technology to manage, distribute and monetize content. Whether it is content creation, post-production on the Cloud or digital distribution of advertising materials, more than 1000 brands and agency partners rely on us every day. We’re a pretty good mix of left brain and right brain thinking!
As a one-stop video agency, we make the logistical nightmare of managing multiple vendors a thing of the past – no more shuttling between multiple agencies and production houses! Plus, we will ensure your videos are created and distributed cost-effectively.
PFT has developed a secret sauce to transform brands into digital content destinations by creating addictive content that builds loyalty. At a time when viewers consume 2.5 times more video content on the internet than TV, PFT acts as a magical creative wizard for producing cutting edge digital content to entertain, educate and engage consumers. Every day, our team pushes the boundaries of creative thought to help brands blaze trails and move mountains.
Videos : We create all kinds of videos ranging from Brand to Product to Corporate. Right from award-winning promos to stunning video catalogues to riveting television commercials starring A-list celebrities – we do it all!
Statics : We create compelling gifs, banners, teasers, Electronic Direct Mailers and print campaigns that delight customers and increase brand loyalty. Of course, the proof is in the pudding.
Leveraging a strong post-production legacy of over two decades, along with globally distributed in-house studios, we offer cutting edge Cloud-based post production with lower Total Cost of Video Operations (TCVOP) that aids faster time-to-market. Our list of post services includes audio video editorial, 2D/3D animation and motion graphics, stillomatics, sound design, versioning for commercials and 3D asset modelling – we’re pretty much an execution powerhouse! Our state-of-the-art gazillion dollar infrastructure includes 150 edit suites, 16 sound studios, 14 5.1 QC rooms and 15 finishing rooms – we’re all geared up to help you wow your target audience! Plus our super secure, Cloud-based software makes asset management, review and approval a total breeze.
Struggling to churn out multiple versions of the same creative? We’re here to lighten your load! We undertake Versioning based on time duration, telecast date, pack shot updates, language or any other requirement you may have. Plus, we sweeten the deal with defined SLAs and Cloud technology to track delivery status. As a preferred Localization partner for some of the world’s largest organizations, we process over 35,000 hours of Subtitling and Closed Captioning content every year for the media & entertainment (M&E) world. Our widespread global network of native translators and voice-over artists allows us to deliver the brand and style of your content in 22 Indian and 20 international languages, helping you build a loyal following across the globe.
Today, videos form 62% of Google searches, and generate 100% more shares on social media than text or images combined. Brands like yours must leverage this powerful medium to engage, educate and entertain consumers, employees and stakeholders. However, in today’s content heavy universe, this is easier said than done. With demanding, distracted viewers calling the shots, grabbing eyeballs (and holding them till the end!) is a Herculean task to say the least. If that weren’t enough, you also have to worry about delivering your videos to multiple platforms, measuring their reach and assessing RoI. Because, at the end of the day, if your videos aren’t helping you build brand loyalty, what good are they doing at all?
PFT’s Online Video Platform (OVP), Interact, takes your video strategy to a whole new level, enabling you to wow your customers with:
Personalization: Leverage your CRM data to create personalized video-based mailers/messages, direct users to your website and engage them like never before with innovative gamification. With OVP, it’s super easy to create shoppable videos and run quizzes, contests, treasure hunts and the like.
Interactivity: Put your viewers in the driver’s seat and provide an experience by delivering videos infused with exciting interactivity and navigation. Your audience will actually be able to make their own choices as they journey through the story – a sure shot way to get them engrossed and ensure high recall.
With Interact, you’ll be able to deliver response-provoking experiences that drive conversion, increase brand loyalty and improve RoI. What’s more, the platform enables you to conveniently host videos across ALL your apps or web properties through a single interface. Plus, its custom video analytics engine throws up actionable insights, so that you can make every view count. The icing on the cake? Interact is a bit of a double boon – it can also be leveraged to help educate and engage internal employees and channel partners in a highly cost-effective and interesting way.
Ready with awesome content and need it delivered? PFT’s CLEAR Express is a spot-on solution for the acquisition and delivery of advertisements and subliminal messages from and to the entire media industry’s ecosystem. It provides an easy, fast, secure and cost-efficient way to send large files digitally to TV channels, cinemas, social media platforms and digital outlets across the Milky Way and beyond. CLEAR Express currently delivers more than 175,000 commercials a year, making it the perfect choice for advertising, publishing and video production communities.
One of PFT’s widely used product, CLEARTM, provides a fully secure, easy-to-access, centralized repository to view, distribute and store your priceless video assets. Imagine a floating massive hard drive that follows you around like a comment bubble, ready for you to access anytime, anywhere. Each file is thoughtfully catalogued and stored with detailed metadata that enable content creators to search through their vivid imaginations quickly and efficiently. As a powerful Media Asset Management (MAM) system embedded with Work Order Management, CLEAR facilitates collaboration across the entire supply chain, making content creation and management seamless in a way you’ve never imagined. The solution also allows you to conveniently track the status of your deliveries and access proxies of your content anywhere, anytime, on any device, and by any beach. A single platform to create, manage, distribute and archive content. How is that!?
Big Bazaar – Holi
Jabong (womens day)
Soch, rise to the occasion
Tata Sky (referral)
Tata Sky (Divya Dutta)
Tata Sky (multi TV)
Make In India AMAZON
Xiaomi Diwali Song
MAMI Festival Kiran Rao 50Sec
Ford 5K Smoke White Go Further
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Increased Brand Loyalty – At PFT, we pull out all the stops to create and disseminate highly addictive, personalized content that helps you grow a base of ardent fans who keep coming back for more
Better ROI: Our one-of-a-kind online video platform with personalized experiences help you make every view count and realize ROI
Lower TCVOP (Total Cost of Video Operations): Partnering with us means you work only with one vendor from start-to-end instead of multiple vendors, thereby reducing a slew of overhead costs which you can use for your celebrity endorsements
Faster time-to-market: We make it efficient to create and publish content across multiple platforms and devices at ‘Sonic the Hedgehog’ speed
Consistent brand messaging in accordance with brand guidelines: As a one-stop-shop, we have expert resources to manage every stage of the content supply chain. This makes it much easier for you to share brand guidelines and ensure a degree of consistency across all creative. Think of us as your brand police