Maximize Your Global Reach in 2024: The Winning Formula of AI-Human Collaboration


June 25, 2024

It’s time to witness the extraordinary fusion of technology and creativity. With innovation at the forefront of the entertainment industry, driven by the transformative power of artificial intelligence (AI), it's not an unimaginable world today where movie scripts will begin to be AI generated or a virtual assistant will start offering input to musicians in composing chart-topping hits. AI-powered tools and algorithms have provided creators, like filmmakers, writers, and artists, with a streamlined approach to their creative process. AI provides valuable insights by analyzing extensive data sets – from box office trends and audience preferences to historical data, influencing decision- making in scriptwriting, casting, and production planning.

In this blog we delve into how the alluring AI can be integrated with human efforts to create the much- needed fusion magic to reshape the way we provide, consume and engage with our favorite forms of content in the media and entertainment industry. So, if you're in the M&E ecosystem and looking for a new way to approach your localization efforts, then this blog post is for you wherein we take a closer look at AI and localization and how they can work together to help M&E businesses succeed in today's global marketplace.

The importance of a strong localization strategy in global expansion

As businesses constantly expand their horizons, seeking to reach audiences across diverse cultures and languages, localization plays a pivotal role, ensuring that content resonates authentically with target markets and a balanced Localization strategy is just what will do the trick. The need for a strong Localization strategy is evident from the survey findings by Nimdzi which state that 9 out of 10 people say that they would disregard a product if it were not available in their native language. Localizing your brand messaging into just 10 languages would allow you to reach 90% of your target market. That’s impressive when you consider that there are no less than 7,000 languages spoken worldwide.

The need for AI-driven localization

With a compound annual growth rate of 12.1%, Fortune Business Insights predicts the video streaming market will reach $932 billion by 2028.

The global video streaming market size was valued at $455.45 billion in 2022 & is projected to grow from $554.33 billion in 2023 to $1,902.68 billion by 2030.

As a result, businesses looking to reach global customers will increasingly need closed-captioning and subtitling services to meet demands for multimedia content. And that’s where AI comes in.

AI helps solve the challenges of scalability and cost. Automatic dubbing and subtitling options enable businesses to quickly localize video content for multiple languages. Like machine translation, adding a human-in-the-loop step to the process improves accuracy. Transcript correction and translation will ensure higher-quality dubs and subtitles for news broadcasts, corporate videos, and user-generated content.

Harnessing the power of AI for greater synergy

Artificial Intelligence (AI) has changed the localization process, offering efficiency, scalability, and accuracy like never before. AI-driven machine translation technologies, such as Neural Machine Translation (NMT), have significantly improved translation quality by understanding context, interpreting nuances, and producing fluent, natural-sounding translations. By leveraging AI, businesses can quickly translate large volumes of content, providing a solid foundation for localization efforts.

The magical human touch and content personalization

Human supremacy is not to recede soon. While machines may do our work, but they still lack the magic of human touch. Understanding cultural nuances, idiomatic expressions, and context-specific meanings requires human expertise. Human translators, linguists, and cultural consultants play a crucial role in refining AI-generated translations, ensuring accuracy, cultural relevance, and linguistic authenticity. Their creativity and insight elevate the localization process, bridging the gap between languages and cultures.

  • Data-driven Insights: Explain how AI analytics provide valuable insights into localized content performance and audience engagement metrics.
  • Synergy in Action: True magic happens when AI and human expertise come together in localization strategies. AI-driven translation tools provide a starting point, generating initial translations quickly and efficiently. Human experts then take the reins, fine-tuning the translations, adapting content for specific markets, and ensuring alignment with brand guidelines. This synergy between AI and human intelligence results in localization that is not only linguistically accurate but also culturally sensitive and engaging.
  • Continuous Improvement: Localization is not a one-time endeavor but an ongoing process. AI technologies facilitate continuous improvement by analyzing user data and feedback, identifying trends, and refining translations over time. Human experts provide invaluable insights, guiding AI algorithms, and offering creative solutions to complex localization challenges. This iterative approach ensures that localization efforts remain relevant and effective in an ever-evolving global landscape.

Future implications and trends

AI-powered localization is transforming global communication. In the future, we can expect translations to be highly personalized, considering cultural differences and individual preferences. Real-time translations will improve user experiences in apps, games, and virtual environments. As AI technology advances, translations will become more accurate and natural sounding, reducing the need for human translators. This technology will also integrate with augmented and virtual reality, providing immersive multilingual experiences. Businesses will save money and expand faster into new markets with AI localization, which also offers valuable insights to tailor content for different audiences effectively.

About PFT

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PFT's tiered service model offers a dynamic approach to localization that ensures your message resonates globally. Topping it are the 20-60% savings in time and cost and a 40-90% increase in scale and speed. Our Al-led human curated Hybrid Solutions for Speech-to-Text offer Precision at Scale to help you achieve 90% accuracy for Tier-1 content, localizing to more regions faster. We offer unmatched efficiency, helping you save 30-40% on costs and timelines with Al-first technology. We ensure swift turnaround with over 20K episodes localized in a weekend, reducing costs by over 80%.

Transform your content's global journey with PFT's Al-powered localization. Talk to us today.