Did you know? A single live match—whether on a cricket field, football pitch, basketball court, or racetrack—can generate anywhere from 3 to 10 hours of raw footage. But fans don’t want to sift through all of it. They want snackable, shareable, story-driven content—instantly.
In a world where real-time engagement defines fan loyalty, sports broadcasters and leagues face increasing pressure to deliver personalized highlights, thrilling moments, and narrative-rich recaps, even while the game is still live.
Live-Driven Storytelling at Scale
Traditional workflows wait for the final whistle. CLEAR® AI doesn’t. With live tagging and instant highlight creation for cricket, every wicket, boundary, and game-changing moment is captured and transformed into multi-format content in real-time as the action unfolds.
From the thrill of a crucial wicket in cricket to the anticipation of big plays across the sports world, CLEAR® AI empowers teams to deliver highlight packages while emotions are still running high.
Instant Highlights, Multiple Stories
Using a combination of AI-led automation and editor-led customization, CLEAR® AI identifies key events across game like goals, fouls, boundaries, player milestones, technical skill moves and turns them into editable, shareable highlights within minutes. The result? A match can yield dozens of clips and micro-stories, crafted and published before it ends.
Structured Output that Tells a Story
These aren’t just quick cuts—they’re structured stories:
- Full match recaps that start with pre-game buzz and end with final stats
- Athlete packages that follow key players throughout the game
- Moment-driven content like comeback sequences, penalty saves, and best plays
- Cross-format clips ready for OTT, social, broadcast, and FAST platforms
CLEAR® AI adapts to each sport’s tempo and tagging needs whether it’s ball-by-ball in cricket or minute-by-minute in football.
Seamless Editorial + AI Collaboration
Human editors oversee AI-tagged moments using the Highlights Builder. They can adjust frame-by-frame, add transitions, or tailor packages for specific platforms all in parallel with live play. AI handles the scale, humans add the storytelling finesse. Sport- specific nuances like offside calls in football or foul validations in basketball can challenge AI-only systems. That’s why CLEAR® AI uses a hybrid model, combining AI efficiency with human editorial judgment.
Real-time pressure can lead to missed moments if SOPs aren’t followed or feeds lag. The solution? Clear workflows, editor training, and AI tuning. Ensure good-quality feeds for precision, and continuously review flagged edge cases like crowd shots, reactions, and emotion-driven segments.
Real-Time Benefits and Business Value
Leagues using CLEAR® AI achieves:
- Faster turnaround on highlight packages (50%+ faster)
- Reduced editorial effort by automating basic tagging
- Multi-language content delivery with AI voices and subtitles in 50+ languages
- Higher engagement across regions and time zones thanks to platform-specific storytelling
Whether you're covering a derby in football, a Grand Prix finale, or a nail-biting basketball game, CLEAR® AI helps you scale storytelling almost real-time with minimal lag.
From thrilling goals to game-changing wickets, from F1 overtakes to buzzer-beater shots, CLEAR® AI lets you tell the story while the game is still unfolding. In a world of live-first fandom, that’s not just a competitive edge—it’s a whole new playbook.