Smarter compliance transforming content regulation in the digital age

By Durga Tarkar
Compliance Head, Digital Media Services, PFT

May 29, 2023

In the fast-paced digital era, content regulation has become a paramount concern for the global media and entertainment industry. With businesses heavily relying on digital platforms to connect with audiences, it has become increasingly complex to ensure compliance with relevant regulations. However, the emergence of smarter compliance approach is revolutionizing content regulation, providing innovative solutions to meet regulatory requirements effectively and efficiently. This blog post explores how the adoption of smarter compliance is transforming the landscape of content regulation in the media and entertainment industry.

Understanding smarter compliance

Smarter compliance involves leveraging advanced technologies and intelligent systems to streamline and enhance existing content regulation processes. By harnessing the power of artificial intelligence (AI) and automation, smarter compliance mechanisms, such as the CLEAR® Compliance tool proactively monitor, manage, and enforce compliance with content regulations. This empowers content providers, distributors, and broadcasters to easily launch their ethical and legal content on any streaming platform.

Proactive monitoring and detection

Traditional compliance processes heavily rely on manual reviews and reactive measures, leading to indefinite timelines and high costs. Smarter compliance takes a proactive approach by monitoring content across multiple channels, detecting potential compliance issues, and flagging them for further review. This proactive approach saves time, ensures prompt action, and minimizes the risk of non-compliance.

Enhanced accuracy and consistency

Content regulation involves assessing various culturally sensitive genres and themes while enforcing consistent rules and regulations. Smarter compliance systems, such as CLEAR®, utilize efficient technologies and expertise to analyze content at scale, accurately interpret regulations, and maintain consistent standards throughout the compliance process. This results in higher accuracy, reduced threats, and enhanced compliance across all content types.

Automated compliance workflows

Manual compliance workflows can be labor-intensive and tedious. Smarter compliance solutions automate various compliance tasks, including content categorization, age rating, and auditing for language and video threats. By implementing these automated processes, streaming platforms can achieve greater efficiency and reduce operational costs.

Tailored compliance solutions

Different territories have unique regulatory requirements, and broadcasters and distributors must navigate these complexities. Smarter compliance allows content providers to customize their compliance solutions to align with industry-specific regulations and standards. Tailoring the compliance approach ensures adherence to specific content guidelines, prevents regulatory penalties, and builds trust with the target audience.

Improved risk management

Non-compliance with content regulations can lead to severe consequences, such as legal penalties, reputational damage, and loss of customer trust. Smarter compliance approaches provide real-time insights and analytics, enabling the identification of potential compliance risks and the implementation of proactive measures to mitigate them. This proactive risk management approach helps maintain a strong compliance posture and minimizes the likelihood of compliance breaches.

The adoption of a smarter compliance approach, such as the CLEAR® tool, is revolutionizing content regulation in the media and entertainment industry. Embracing smarter compliance not only ensures regulatory compliance but also supports the building of trust, reputation, and brand credibility in today's digital media landscape. With 'Content as the king', smarter compliance acts as the 'Reliable soldier', safeguarding content and context with robust security measures.