Transforming content moderation with AI ensuring compliance and enhancing user experience


June 28, 2023

‘Did you know that the Union Health Ministry has issued a notification mandating anti- tobacco warnings for OTT platforms?’
and that ‘Failure to comply with the anti-tobacco mandates can lead to strict action from the Health Ministry and Ministry of Information and Broadcasting.’

As streaming platforms grapple with these compliance concerns, this blog aims to shed light on how AI-driven smoking scene detection technology can revolutionize content moderation to meet these regulations effectively.

This blog post is particularly relevant for streaming platforms, content moderators, and compliance personnel seeking to implement efficient solutions for complying with smoking- scene regulations.

Understanding AI's smoking scene detection technology

AI's sophisticated smoking scene detection system employs visual and contextual analysis. Through advanced computer vision algorithms, it can accurately identify smoking-related patterns in visual content. Additionally, the system takes into account contextual information like scene context, lighting conditions, camera angles, and audio cues, minimizing false positives.

Benefits of AI-driven technology to streaming platforms

  • Efficient and Accurate Content Moderation: Streaming platforms can automate the identification of smoking scenes using AI technology, enabling swift flagging for review and appropriate action ensuring efficiency and accuracy.
  • Compliance Monitoring: AI-driven technology can assist in monitoring and enforcing compliance with smoking regulations and policies, allowing proactive resolution of potential issues.

Additional measures for ensuring compliance

In addition to smoking scene detection technology, streaming platforms can implement the following measures to comply with the new directive:

  • Automated Editing Tools: Seamless integration of required anti-tobacco disclaimers into content can be achieved through automated editing tools. These tools ensure precise timing, synchronization of audio and visual elements, and maintain a consistent and professional appearance.
  • Dedicated Content Moderation Teams: By establishing experienced in-house compliance analysts dedicated to content moderation, streaming platforms can add an extra layer of quality control. These teams manually verify the accuracy and effectiveness of health warnings and anti-tobacco disclaimers.

Practical tips for effective implementation

To effectively implement the discussed concepts, streaming platforms should consider the following practical tips:

  • Collaborate with AI-supported technologies to integrate smoking scene detection technology into the content moderation workflow.
  • Train content moderation teams to utilize automated editing tools for seamless integration of anti-tobacco disclaimers.
  • Regularly update smoking scene detection models to improve accuracy and comply with evolving regulations.

Challenges in the process

While implementing smoking scene detection technology and complying with new regulations, streaming platforms should be aware of the following potential challenges:

  • False positives or negatives in smoking scene detection may occur, necessitating manual review by content moderation teams.
  • Balancing compliance with creative freedom and artistic expression can be a challenge. Platforms must strike a balance between meeting regulations and maintaining engaging content.

In conclusion, the compliance directive by the Indian Health Ministry, coupled with AI's advanced technology, marks a significant milestone in content moderation. By implementing smoking-scene detection technology and adopting additional measures, streaming platforms can ensure compliance, create safer digital environments, and contribute to health-related initiatives.

PFT leads the way in smoking-scene detection technology with CLEAR® AI, offering a sophisticated and advanced smoking scene detection system that guarantees high accuracy and efficiency.